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01_LogoDesign_follow_3_things.pdf

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01_LogoDesign_follow_3_things.pdf

  1. 1. 1 LOGODESIGN - WORKSHOP LogoDesign follow 3 things
  2. 2. 2 Why are logos important? LOGODESIGN - WORKSHOP
  3. 3. 3 Why are logos important?
  4. 4. 4 Why are logos important?
  5. 5. 5 Why are logos important?
  6. 6. 6 Why are logos important?
  7. 7. 7 Why are logos important?
  8. 8. 8 Why are logos important? Shoe/Product Nike shoe/Branded Product
  9. 9. 9 Why are logos important?
  10. 10. 10 Why are logos important?
  11. 11. 11 Why are logos important?
  12. 12. 12 Why are logos important?
  13. 13. 13 Why are logos important? Reason 01: Logo’s trigger people’s memories of the previous experiences with the company, product or service.
  14. 14. 14 Why are logos important? Reason 01: Logo’s trigger people’s memories of the previous experiences with the company, product or service.
  15. 15. 15 Why are logos important? Reason 02: A logo describes a company or an organisation without a lengthy explanation.
  16. 16. 16 Why are logos important? Reason 03: A simple and direct way of promoting a product/service/cause etc.
  17. 17. 17 next...
  18. 18. 18 What makes a good logo? LOGODESIGN - WORKSHOP
  19. 19. 19 What makes a good logo? Appropriate Distinctive Simple
  20. 20. 20 What makes a good logo? Appropriate Distinctive Simple invoking right feelings...
  21. 21. 21 What makes a good logo? Appropriate invoking right feelings...
  22. 22. 22 What makes a good logo? Appropriate Distinctive Simple invoking right feelings Example: in sports bold & dynamic
  23. 23. 23 What makes a good logo? Appropriate Distinctive Simple invoking right feelings Example: in sports bold & dynamic
  24. 24. 24 What makes a good logo? Appropriate Distinctive Simple invoking right feelings Example: in fashion - elegance.
  25. 25. 25 What makes a good logo? Appropriate Distinctive Simple invoking right feelings Example: in fashion - elegance.
  26. 26. 26 What makes a good logo? Appropriate Distinctive Simple memorable
  27. 27. 27 What makes a good logo? Appropriate Distinctive Simple
  28. 28. 28 What makes a good logo? Appropriate Distinctive Simple
  29. 29. 29 What makes a good logo? Appropriate Distinctive Simple
  30. 30. 30 What makes a good logo? Appropriate Distinctive Simple
  31. 31. 31 What makes a good logo? Appropriate Distinctive Simple
  32. 32. 32
  33. 33. 33
  34. 34. 34
  35. 35. 35 next...
  36. 36. 36 What is a bad logo design? LOGODESIGN - WORKSHOP
  37. 37. 37 What is a bad logo design? Looks Generic
  38. 38. 38 What is a bad logo design? Looks Generic Looks Complicated
  39. 39. 39 What is a bad logo design? Looks Generic
  40. 40. 40 What is a bad logo design? Looks Generic
  41. 41. 41 What is a bad logo design? Looks Generic
  42. 42. 42 What is a bad logo design? Looks Generic Looks Complicated
  43. 43. 43 next...
  44. 44. 44 What makes a good logo? LOGODESIGN - WORKSHOP
  45. 45. 45 Simple Appropriate Distinctive Finding the right balance between simple and distinctive/memorable could produce a good logo. What makes a good logo?
  46. 46. 46
  47. 47. 47 In sum...
  48. 48. 48 In sum... Shoe/Product Nike shoe/Branded Product
  49. 49. 49 In sum...
  50. 50. 50 In sum... Appropriate Distinctive Simple invoking right feelings Example: in sports bold & dynamic
  51. 51. 51 In sum... Simple Appropriate Distinctive Finding the right balance between simple and distinctive/memorable could produce a good logo.
  52. 52. 52 In sum... Simple Appropriate Distinctive Finding the right balance between simple and distinctive/memorable could produce a good logo.
  53. 53. 53 In sum... Simple Appropriate Distinctive Finding the right balance between simple and distinctive/memorable could produce a good logo.
  54. 54. 54 Thank you

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