Your Big Idea: Creating Products for B2B Disruption

Your Big Idea: Creating
Products for B2B
Disruption
by Scott Harper
https://by.dialexa.com/your-b2b-disruption-digital-product-idea

Dialexa
We are on a mission to make every
company a great technology company.
We work with organizations to define and
execute digital transformation strategies to
improve business operations and customer
experiences. Our services include:
• Multi-Year Technology Roadmap
• Platform Engineering
• User Experience Design
• Custom Software Development
• Hardware Prototyping /IoT

You can now
throw common
product
development
conventions
out the
window as we
move into the
age of
digitization.
Get the full write up of this slideshare at https://by.dialexa.com/
your-b2b-disruption-digital-product-idea

However, simply tweaking an
existing product or service for
an existing user base won’t be
enough --
as every business
will eventually
become a digital
business.

If this were true, then why
are just seven percent of
executives claiming that
digital initiatives helped
them launch new
businesses and drive more
revenue?

Digitizing your business is not
shutting the doors on your business.
It’s about value creation.

Success in the digital age is about creating a bigger
value chain for your existing business by modifying
and adapting business models accordingly.

Let’s find out how
to make this B2B
disruption happen
the next time you
have a big idea.

EXTENDING THE VALUE
CHAIN AND WELCOMING
A CLICHÉ

How many times
have you looked at
a competitor’s
successful product
and thought to
yourself, “How can
I add something
similar to my
business?”

This happens in
every industry—
just look at the
auto industry’s
attempts to
mimic the
success of
Toyota.

But this sort of red ocean strategy
won’t help you succeed as all
companies go digital.

When you’re coming up
with that big digital idea,
think about how you
can take a blue ocean
strategy approach. In
other words, find that
white space in the
market and discover
how you can become
the cliché such as you
are the “Uber of X.”

Before you scoff at the overused
“Uber of X” term, remember how
important innovation is in the
digital space.

Extending the value
chain is not just about
imitating what Uber
achieved and
becoming the “Uber
of X” -- it’s about
creating new value for
your customers that
did not exist before.

For example, NYC’s taxis
finally launched their own app to
compete directly against Uber
extending the value they previously
provided to their customers.

Don’t stop at just Uber.

There are multiple business models
you can strive for— why not become
the “Twilio of X”, the “Viber of X” or
the “Spotify of X”?

NEW BUSINESS MODELS FOR
DELIVERING THE BIG DIGITAL IDEA

Now that
you’ve done
your research,
you know
exactly how to
extend the
value chain
for your
customers.

There’s just
one problem
left to solve—
how to deliver
this additional
value.

Consider these six business
models designed for adding value
and B2B disruption for digital
companies:

Uberization
(Market Making):

Uber is now the classic example
of digital, on-demand service, but
there are other examples to learn
from. Robin, for example, has
uberized the lawn care business
by creating a 'service-as-a-
service' model.

With a “set-it-and-
forget-it” modification
of Uber’s business
model, Robin has
extended its value
chain for greater user
convenience to the
customer.

The key to these business models is
connecting buyers and sellers in
creative digital ways. Could you carve
out a new market in your industry?

Free/Pay:

Mobile app
developers are
thriving on the
“freemium” model.

Users start using a product or service for free
and have the option to gain more features by
paying a fee. An immediate example and personal
favorite of mine– ToDoist.

Digital Marketplaces:

The music industry started with
vinyl and continued to evolve with
technology—and then iTunes
completely revolutionized the
market.

Can you find a
blue ocean idea
or product by
designing a digital
marketplace or
launching an app
store for your
new idea?

Open Platforms:

As telcos and
massive enterprises
try to capitalize on
the openness of
software-defined
networking (SDN),
you don’t have to
miss out on the
benefits of open
source tech. Get the full write up of this slideshare at https://by.dialexa.com/

Twilio took the open
platform idea and
developed an API that
embeds communication
features into any
developer’s project.
Could you create a
public facing platform
out of existing data in
your business?

Internet of Things:

It seems like just about every new
piece of technology is “smart.”

From smart toasters to smart toilets, companies
all over the world are taking advantage of this
digital business model.

How can you
add sensors to
retrieve data in
your products?

Digitize Existing Devices and Services:

Even back in
2011, washing machines
were getting the digital
treatment. But what if
you could put an entire
bottle of detergent in
the washing machine
and have it dispense
the correct amount on
its own?

These are the things you
have to think about as you
digitize your products.

If you want help creating innovative
new products, download our
End-to-End Product Development
Process White Paper.

PROPERTY OF DIALEXA LLC ©2017 - CONFIDENTIAL & PROPRIETARY
Thank You
Doug Platts
VP of Marketing
doug@dialexa.com
If you are looking to undertake a
digital transformation initiative,
contact Dialexa today and see how
we can help make your company a
great technology company.
Get the full write up of this slideshare at
https://by.dialexa.com/your-b2b-disruption-
digital-product-idea

Your Big Idea: Creating Products for B2B Disruption

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