3. SAVVY SOCIAL MEDIA FOR NEWBIES
Mercedes Diane Griffin Forbes, Owner
DG Speaks
* Statistics provided by Leverage New Age Media!

4. Why Social Media Matters:
Today’s Focus:
• Increased traffic to your website
• More visibility in search engines
• Social proof for an increased sense of security in your brand/product
• Better relationship building opportunities with potential and current customers
• Shows the human side of your business

5. FACEBOOK
• 1.5 billion monthly active users
• Mobile is Facebook’s cash cow – 1.31 monthly active mobile
users
• Mobile ad revenue makes up 76% of all ad revenue ($2.9
billion in Q2 of 2015)
• Users share 1 million links every 20 minutes

6. TWITTER
• 289 million active users
• Micro blogging social site that limits posts to 140 characters
• Largest penetration in the US but spreading slowly and steadily
• 9,100 tweets happen every second

7. INSTAGRAM
• 300 million active users
• Social sharing site all around pictures and now 15 second videos
• Many brands are participating through the use of hashtags and
posting pictures consumers can relate to
• Most followed brand Nike

8. PINTEREST
• 70 million users
• Social site that is all about discovery
• Largest opportunities are in decor, crafts/DIY, cooking, health,
and fashion
• Users are 20% male and 80% female

9. GOOGLE +
• 300 million active users
• Social network built by Google that allows for brands and users
to build circles
• Not as many brands active but the ones that are tend to be a
good fit with a great following
• Hangouts and Photos have been separated from Google+ but
posts remain as ‘streams’

10. LINKEDIN
• 380 million users worldwide
• Business oriented social networking site
• Brands that are participating are corporate brands giving potential
and current associates a place to network and connect
• 79% of users are 35 or older

11. Mon Tues Wed Thurs Fri Sat Sun
2am
Instagram
10am
LinkedIn
2am
Instagram
12pm
Twitter
12pm
Twitter
12pm
Twitter
9:30am
Google+
12pm
Twitter
3pm
Facebook
8pm
Pinterest
12pm
Twitter
1pm
Facebook
5pm
Twitter
5pm
Twitter
5pm
Twitter
5pm
Twitter
5pm
Twitter
Sample Integrated Media Strategy Calendar

12. LET’S REVIEW:

13. • http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
• https://blog.kissmetrics.com/brand-outreach-pinterest/
• http://money.cnn.com/2015/03/02/technology/google-plus-breakup/
• http://www.statisticbrain.com/twitter-statistics/
• http://www.cision.com/us/2015/01/25-pinterest-facts-and-pr-best-practices/
• https://press.linkedin.com/about-linkedin
• http://blog.iconosquare.com/top-14-brands-instagram/
• http://www.inkthemes.com/30-reasons-to-market-your-business-on-pinterest-in-2014/03/
• https://twitter.com/TwitterIR/status/431175668122935297
• https://blog.twitter.com/2013/new-tweets-per-second-record-and-how
• http://www.statisticbrain.com/facebook-statistics/
• http://instagram.com/press/
• http://50.nitrogr.am
• http://www.nytimes.com/2014/02/15/technology/the-plus-in-google-plus-its-mostly-for-google.html
• http://blog.linkedin.com/2014/02/06/linkedins-q4-2013-earnings/
• https://www.quantcast.com/linkedin.com
• http://mashable.com/2014/04/18/linkedin-300-million-users
• https://www.quantcast.com/linkedin.com
SOURCES: