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Real-Time Recruiting: The Role of Twitter in Tech Hiring

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Twitter is part and parcel to how tech professionals communicate on a daily basis. But piquing their interest in 140 characters—and determining which handles are the hottest leads—is easier said than done.

Watch this on-demand webinar, featuring Amybeth Quinn (@researchgoddess), author of the Research Goddess recruiting blog, to learn how to get the best tweeting tech pros to follow and engage with you.

You’ll learn how to:

• Maximize Twitter follows, replies, and re-tweets by perfecting your tweeting tone and style
• Turn more candidates into hires by understanding which Twitter interactions work—and which DON’T
• Differentiate your brand and inspire engagement by developing a highly effective workflow

Take an Open Web tour: http://www.dice.com/OpenWeb

Publicado en: Reclutamiento y RR. HH.
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Real-Time Recruiting: The Role of Twitter in Tech Hiring

  1. 1. With Amybeth Quinn, Talent Acquisition Partner at HP REAL-TIME RECRUITING: The role of Twitter in tech recruiting
  2. 2. How to perfect your tweeting tone and style What are examples of good, bad and ugly Twitter interactions What goes into a highly effective workflow for recruiting with Twitter 1 2 3 WHAT YOU’LL LEARN: The world’s talent at your fingertips
  3. 3. WHAT YOU NEED TO KNOW ABOUT THE TWITTER PLATFORM The world’s talent at your fingertips
  4. 4. WHAT IS TWITTER ALL ABOUT? What are you doing? WHEN TWITTER STARTED,THE QUESTION POSED IN THE POST BOX WAS… FOR MANY,THIS CONDONED CONSTANT UPDATES ON WHAT THEY WERE EATING FOR LUNCH AND WHEN THEIR AIRPLANE TOOK OFF.TISK,TISK FOR OUR EGOS GETTING IN THE WAY OF ADDING VALUE. The world’s talent at your fingertips
  5. 5. WHAT IS TWITTER REALLY ABOUT? What’s happening? TWITTER CHANGED THE QUESTION IT POSED TO… TWITTER IS ALL ABOUT WHAT’S HAPPENING IN THE WORLD THAT YOU OR YOUR BRAND CAN PROVIDE VALUE TO IN THE FORM OF: The world’s talent at your fingertips
  6. 6. COMMENTARY The world’s talent at your fingertips
  7. 7. MOTIVATION The world’s talent at your fingertips
  8. 8. PROVOCATIVE QUESTIONS The world’s talent at your fingertips
  9. 9. SUGGESTIONS The world’s talent at your fingertips
  10. 10. WHY IS TWITTER IMPORTANT FOR TECH RECRUITING? REACH Millions of tech professionals are active on Twitter, according to ComScore DATA Tech pros know they are in-demand. With insights from Twitter, you can show them they are special to you AWARENESS You can stay relevant to tech pros even when there are not open opportunities for them The world’s talent at your fingertips
  11. 11. EMPLOYER BRANDING AND TWITTER The world’s talent at your fingertips
  12. 12. KEEP YOUR MARKETING MESSAGE CONSISTENT HP’S OVERALL MESSAGE ON CLOUD IS NOW CLOUD RUNS THROUGH YOUR BUSINESS ON TWITTER MAKE #HPHELIONCLOUD YOUR BUSINESS The world’s talent at your fingertips
  13. 13. IN SOCIAL,THE LINE BETWEEN COMPANY SPONSORED ACTIVITY AND PERSONAL ACTIVITY IS BLURRING You can use your personal accounts to promote your company’s mission, but you should fully disclose your affiliations You should support the efforts of your actual tech experts The world’s talent at your fingertips
  14. 14. FOR YOUR PERSONAL ACCOUNTS, KEEP CONSISTENT WITH YOUR OWN PERSONA Use the same name/persona throughout your social media presence Want to see if you’re keeping consistent? namechk.com Use the same photo (at least on LinkedIn and Twitter) NAME PICTURE CHECK The world’s talent at your fingertips HELLO
  15. 15. NAMCHK USE NAMCHK TO SEE IF YOUR USERNAME IS STILL AVAILABLE ON SOCIAL SITES The world’s talent at your fingertips
  16. 16. ESTABLISH YOURSELF AS A TRUSTED RESOURCETHEY WON’T CARE WHAT YOU KNOW, UNTIL THEY KNOW YOU CARE Be yourself, professionally of course Listen first, direct message later80/20 rule for info sharing vs. job-sharing The world’s talent at your fingertips
  17. 17. Support your company’s Twitter chats and hashtags Start serial content like “Motivation Mondays” or “Tech Career Tip of the Day” Re-Tweet your employees with added commentary Not only re-Tweet industry leaders, but pose questions and challenge them ADVANCED TRICKS FOR YOUR TWITTER PRESENCE The world’s talent at your fingertips
  18. 18. FIVE RECRUITING WORKFLOWS FOR TWITTER The world’s talent at your fingertips
  19. 19. Reply to AB Company.com Tweet Dig Data Engineer/Data Scientist By Dice.com @DiceTechJobs Dice.com ABCompany San Francisco, CA Salary 115,000 View on www.dice.com Gather and process raw data at scale (including writing scripts, web scraping, calling APIs, write SQL queries, etc.) … ABCompany is hiring a Big Data Engineer/Data Scientist in San Francisco, CA #Cassandra #Hadoop #Hive #dice141… A B Tweet ABCompany @ABCompany Dig Data Engineer/Data Scientist By Dice.com @DiceTechJobs Dice.com ABCompany San Francisco, CA Salary 115,000 View on www.dice.com Gather and process raw data at scale (including writing scripts, web scraping, calling APIs, write SQL queries, etc.) … POST YOUR JOBS ON TWITTER WITH #DICE141(BUT DON’T END THERE) 1 BUST THROUGH TWITTER’S 140 CHARACTERS WITH #DICE141 AND SHOWCASE ALL THE INS AND OUTS OF YOUR POSITIONS The world’s talent at your fingertips
  20. 20. SEARCH FOR TECH PROS WITH DICE’S OPEN WEB PLATFORM 2 The world’s talent at your fingertips
  21. 21. DIG DEEPER TO SEE A TECH PRO’S SKILLS, PASSIONS AND INTERESTS Then, export his profile Decide how you want to connect And opt for a combo approach, like following him on Twitter first and then sending a follow-up email a few days later The world’s talent at your fingertips
  22. 22. FOLLOW EVENT,CONFERENCE AND SKILLS HASHTAGS 3 The world’s talent at your fingertips
  23. 23. FIND PROSPECTS BY SEEING THE OVERLAP BETWEEN FOLLOWERS 4 The world’s talent at your fingertips
  24. 24. START ENGAGING TECH PROS ON TWITTER 5 The world’s talent at your fingertips SOMETIMES YOU’LL TWEET FIRST PRIORITIZE YOUR OUTREACH SOMETIMES YOU’LL FOLLOW FIRST
  25. 25. TWITTER ENGAGEMENT DO’S AND DON’TS The world’s talent at your fingertips
  26. 26. DO DON’TLET THEM KNOW YOU NOTICED THEM FAN-BOY/FAN-GIRL ALL OVER THEIR SOCIAL MEDIA PROFILES The world’s talent at your fingertips
  27. 27. DO DON’TSHARE CONTENT PRAISING/SHOWCASING YOUR COMPANY’S ACCOMPLISHMENTS BE A ROBO-TWEETER OF YOUR JOB OPPORTUNITIES The world’s talent at your fingertips
  28. 28. DO DON’TLET PEOPLE KNOW A LITTLE ABOUT WHO YOU ARE OUTSIDE OF WORK OPEN THE DOOR TOO WIDE AND BE UNPROFESSIONAL IN PUBLIC FORUMS The world’s talent at your fingertips
  29. 29. DO DON’TLET YOUR JOB POSTINGS DO SOME PROACTIVE SOURCING FOR YOU RELY ON ONE TOOL/RESOURCE ONLY – LEARN HOW TO CONDUCT SEARCHES AND CREATE AGENTS The world’s talent at your fingertips
  30. 30. JOIN THE OPEN WEB COMMUNITY Learn more at dice.com/openweb The world’s talent at your fingertips

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