Twitter is part and parcel to how tech professionals communicate on a daily basis. But piquing their interest in 140 characters—and determining which handles are the hottest leads—is easier said than done. Watch this on-demand webinar, featuring Amybeth Quinn (@researchgoddess), author of the Research Goddess recruiting blog, to learn how to get the best tweeting tech pros to follow and engage with you. You’ll learn how to: • Maximize Twitter follows, replies, and re-tweets by perfecting your tweeting tone and style • Turn more candidates into hires by understanding which Twitter interactions work—and which DON’T • Differentiate your brand and inspire engagement by developing a highly effective workflow Take an Open Web tour: http://www.dice.com/OpenWeb

1. With Amybeth Quinn, Talent Acquisition Partner at HP
REAL-TIME
RECRUITING:
The role of Twitter in
tech recruiting

2. How to perfect your tweeting tone and style
What are examples of good, bad and ugly
Twitter interactions
What goes into a highly effective workflow for
recruiting with Twitter
1
2
3
WHAT YOU’LL LEARN:
The world’s talent at your fingertips

3. WHAT YOU NEED
TO KNOW ABOUT
THE TWITTER
PLATFORM
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4. WHAT IS TWITTER
ALL ABOUT?
What are you doing?
WHEN TWITTER STARTED,THE QUESTION POSED
IN THE POST BOX WAS…
FOR MANY,THIS CONDONED CONSTANT UPDATES ON WHAT THEY WERE
EATING FOR LUNCH AND WHEN THEIR AIRPLANE TOOK OFF.TISK,TISK FOR
OUR EGOS GETTING IN THE WAY OF ADDING VALUE.
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5. WHAT IS TWITTER
REALLY ABOUT?
What’s happening?
TWITTER CHANGED THE QUESTION IT POSED TO…
TWITTER IS ALL ABOUT WHAT’S HAPPENING IN THE WORLD THAT YOU OR YOUR
BRAND CAN PROVIDE VALUE TO IN THE FORM OF:
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6. COMMENTARY
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7. MOTIVATION
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8. PROVOCATIVE QUESTIONS
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9. SUGGESTIONS
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10. WHY IS TWITTER IMPORTANT FOR
TECH RECRUITING?
REACH
Millions of tech professionals
are active on Twitter, according
to ComScore
DATA
Tech pros know they are in-demand.
With insights from Twitter, you can
show them they are special to you
AWARENESS
You can stay relevant to tech pros
even when there are not open
opportunities for them
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11. EMPLOYER
BRANDING AND
TWITTER
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12. KEEP YOUR MARKETING MESSAGE
CONSISTENT
HP’S OVERALL MESSAGE
ON CLOUD IS
NOW CLOUD
RUNS THROUGH
YOUR BUSINESS
ON TWITTER
MAKE
#HPHELIONCLOUD
YOUR BUSINESS
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13. IN SOCIAL,THE LINE BETWEEN
COMPANY SPONSORED ACTIVITY
AND PERSONAL ACTIVITY IS
BLURRING
You can use your personal accounts to
promote your company’s mission, but you
should fully disclose your affiliations
You should support the efforts of your
actual tech experts
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14. FOR YOUR PERSONAL
ACCOUNTS, KEEP CONSISTENT
WITH YOUR OWN PERSONA
Use the same name/persona
throughout your social media
presence
Want to see if you’re keeping
consistent? namechk.com
Use the same photo (at least on
LinkedIn and Twitter)
NAME PICTURE CHECK
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HELLO

15. NAMCHK
USE NAMCHK TO SEE
IF YOUR USERNAME IS
STILL AVAILABLE ON
SOCIAL SITES
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16. ESTABLISH YOURSELF AS
A TRUSTED RESOURCETHEY WON’T CARE WHAT YOU KNOW, UNTIL THEY KNOW YOU CARE
Be yourself,
professionally
of course
Listen first,
direct message
later80/20 rule for info sharing vs. job-sharing
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17. Support your
company’s Twitter
chats and hashtags
Start serial content like
“Motivation Mondays”
or “Tech Career Tip of
the Day”
Re-Tweet your
employees with added
commentary
Not only re-Tweet
industry leaders, but
pose questions and
challenge them
ADVANCED TRICKS FOR YOUR
TWITTER PRESENCE
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18. FIVE RECRUITING
WORKFLOWS
FOR TWITTER
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19. Reply to AB Company.com
Tweet
Dig Data Engineer/Data Scientist
By Dice.com @DiceTechJobs
Dice.com
ABCompany
San Francisco, CA
Salary
115,000
View on www.dice.com
Gather and process raw data at scale (including
writing scripts, web scraping, calling APIs, write
SQL queries, etc.) …
ABCompany is hiring a Big Data
Engineer/Data Scientist in San
Francisco, CA #Cassandra #Hadoop
#Hive #dice141…
A B
Tweet
ABCompany
@ABCompany
Dig Data Engineer/Data Scientist
By Dice.com @DiceTechJobs
Dice.com
ABCompany
San Francisco, CA
Salary
115,000
View on www.dice.com
Gather and process raw data at scale (including
writing scripts, web scraping, calling APIs, write
SQL queries, etc.) …
POST YOUR JOBS ON TWITTER
WITH #DICE141(BUT DON’T END THERE)
1
BUST THROUGH TWITTER’S
140 CHARACTERS WITH
#DICE141 AND SHOWCASE
ALL THE INS AND OUTS OF
YOUR POSITIONS
The world’s talent at your fingertips

20. SEARCH
FOR TECH
PROS WITH
DICE’S
OPEN WEB
PLATFORM
2
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21. DIG DEEPER
TO SEE A TECH
PRO’S SKILLS,
PASSIONS AND
INTERESTS
Then, export his profile
Decide how you want to connect
And opt for a combo approach, like following
him on Twitter first and then sending a
follow-up email a few days later
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22. FOLLOW EVENT,CONFERENCE
AND SKILLS HASHTAGS
3
The world’s talent at your fingertips

23. FIND
PROSPECTS
BY SEEING
THE OVERLAP
BETWEEN
FOLLOWERS
4
The world’s talent at your fingertips

24. START ENGAGING TECH PROS
ON TWITTER
5
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SOMETIMES
YOU’LL TWEET
FIRST
PRIORITIZE
YOUR
OUTREACH SOMETIMES
YOU’LL
FOLLOW
FIRST

25. TWITTER
ENGAGEMENT
DO’S
AND DON’TS
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26. DO DON’TLET THEM
KNOW YOU
NOTICED
THEM
FAN-BOY/FAN-GIRL
ALL OVER THEIR SOCIAL
MEDIA PROFILES
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27. DO DON’TSHARE CONTENT
PRAISING/SHOWCASING
YOUR COMPANY’S
ACCOMPLISHMENTS
BE A ROBO-TWEETER
OF YOUR JOB
OPPORTUNITIES
The world’s talent at your fingertips

28. DO DON’TLET PEOPLE KNOW
A LITTLE ABOUT
WHO YOU ARE
OUTSIDE OF WORK
OPEN THE DOOR TOO
WIDE AND BE
UNPROFESSIONAL IN
PUBLIC FORUMS
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29. DO DON’TLET YOUR JOB
POSTINGS DO SOME
PROACTIVE
SOURCING FOR YOU
RELY ON ONE
TOOL/RESOURCE ONLY –
LEARN HOW TO CONDUCT
SEARCHES AND CREATE
AGENTS
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30. JOIN THE OPEN WEB COMMUNITY
Learn more at dice.com/openweb
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