1.
With Kara Yarnot, Founder & President at Meritage Talent Solutions
USINGSOCIAL
MEDIATOMESSAGE
CANDIDATES

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The world’s talent at your fingertips
WHAT YOU'LL TAKEAWAY
FROM THIS SLIDESHARE:
How to identify if a candidate is active or passive
The rules of engagement on social sites and email
How to use social sites differently to drive candidate responses
Messaging best practices with templates to get you started
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The world’s talent at your fingertips
— JOHN VLASTELICA, RECRUITING TOOLBOX
“I’VE WORKED WITH MANY OF
THE BEST RECRUITERS AND
SOURCERS ON THE PLANET. THEIR
SECRET SAUCE? DO THE WORK.
PREPARATION, PERSONALIZATION
AND PERSISTENCE ARE THE
THREE KEYS.”

4.
The world’s talent at your fingertips
SOCIAL RECRUITING
IS NOW THE NORM
95% OF RECRUITERS
USE OR PLAN TO USE
SOCIAL MEDIA
73% HAVE HIRED A
CANDIDATE THROUGH
SOCIAL MEDIA
BUT ONLY 18% CONSIDER
THEMSELVES TO BE EXPERTS
AT SOCIAL RECRUITING
Source: Jobvite Social Recruiting Survey, 2014

5.
The world’s talent at your fingertips
Don’t be part of the ‘noise.’
Stand out from the crowd.
!
IN THIS FIERCELY COMPETITIVE TECH MARKET,
RECRUITERS MUST ENGAGE CANDIDATES LIKE
A MARKETER WOULD ENGAGE CUSTOMERS

6.
The world’s talent at your fingertips
MESSAGING AT EACH STAGE OF THE RECRUITING FUNNEL
INITIAL OUTREACH
SHOULD BE FOCUSED ON A
CANDIDATE’S INTERESTS
ONCE ENGAGED, FOCUS MORE ON THE
TEAM’S PROJECTS, THE SPECIFIC JOB,
GEOGRAPHY AND WORK CULTURE
DURING THE INTERVIEWING PROCESS,
FOCUS MORE DEEPLY ON THE TEAM,
INTERVIEWING TIPS, ETC.
FINAL OUTREACH AT THE OFFER
STAGE SHOULD FOCUS MORE ON
SELLING AND CLOSING

7.
The world’s talent at your fingertips
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Follow the candidate
Retweet or share their messages
Engage in conversation by commenting on their posts
Compliment their work
Share info that matches their interests
10 STEPS TO BUILDING
A RELATIONSHIP

8.
The world’s talent at your fingertips
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Connect them with others who share similar skills and interests
Leverage a shared connection
Offer to add them to your talent network or community
Be patient with the candidate
Find opportunities to move the conversation offline
10 STEPS TO BUILDING
A RELATIONSHIP

9.
The world’s talent at your fingertips
DO REVIEW A
CANDIDATE’S
SOCIAL PROFILES
PRIOR TO
ENGAGING THEM
DO UNDERSTAND
IF A CANDIDATE
IS ACTIVE OR
PASSIVE
DO CONNECT AS
A SUBJECT
MATTER EXPERT,
NOT A RECRUITER
DO OFFER
SOMETHING
USEFUL, SUCH AS
ADVICE OR TIPS
DO INVITE THEM
TO CONNECT,
FOLLOW THEM,
LIKE OR SHARE
THEIR POSTS
5 SOCIAL MEDIA INITIAL
CONNECTION DOS

10.
The world’s talent at your fingertips
DON’T SEND
GENERIC OR
LONG-WINDED
MESSAGES
DON’T LEAD WITH
A SPECIFIC JOB
OPPORTUNITY
DON’T ASK FOR
THEIR RESUME
OR A REFERRAL
DON’T ASK
THEM TO CHECK
OUT YOUR
CAREER SITE
DON’T STALK
THEM
DON’TS OF CONNECTING
ON SOCIAL MEDIA

11.
The world’s talent at your fingertips
FACEBOOK TWITTER GOOGLE+ LINKEDIN
83% 40% 37% 36%
Source: Jobvite Job Seeker Nation Survey, 2014
WHICH SOCIAL SITE DO I USE?MOST POPULAR SOCIAL NETWORKS FOR JOB SEEKERS

12.
OPEN WEB MAKES IT EASY TO IDENTIFY WHICH SOCIAL NETWORKS TO USE
The world’s talent at your fingertips

13.
The world’s talent at your fingertips
CONNECTING VIA FACEBOOK
Don’t send a friend request without an established relationship
Send a direct message with info relevant to their interests
Invite them to follow or comment on your company’s page
Consider a separate ‘business only’ profile for recruiting outreach

14.
The world’s talent at your fingertips
New Message
To:
Hi PythonPete. I thought you might be interested in the
recent big data analysis my company completed for NASA.
Check it out on our company page ow.ly/x7...
SendAdd Files Add Photos Press Enter to send
PythonPete
CONNECTING VIA FACEBOOK

15.
The world’s talent at your fingertips
CONNECTING VIA TWITTER
Ask a question
Share an article and state your opinion
Thank people for every follow, retweet or favorite
Send a direct message if they follow you
Mention them in a tweet

16.
The world’s talent at your fingertips
2 They favorite
or retweet
3 You follow
them
You @techrecruiter 1h
Loved this post by
@techgal. Point #3 is
my favorite ow.ly/x7...
1 Send an initial tweet
I often share industry news and
updates. Would love for you to
follow me and comment.
To: @techgal
4 Send a direct message
CONNECTING VIA TWITTER

17.
The world’s talent at your fingertips
+1 and share other’s content
Add them to relevant circles
Host a hangout to discuss a relevant topic and introduce your
connections to each other
CONNECTING VIA GOOGLE+

18.
The world’s talent at your fingertips
2 Click +1 and
share his update
3 Add him to your
Developer Circle
CONNECTING VIA GOOGLE+
Developer
37
1 C++ Charlie shared an update
about an upcoming conference 4
C++ Charlie
Don’t miss the conference
next week. Hope to see all
of you there.
Create a hangout
and share with the
Developer Circle
I’m hosting a Google
Hangout on the best online
courses for learning new
programming languages.
My company’s CTO will
be there to answer your
questions. Please join us.

19.
CONNECTING VIA EMAIL
The world’s talent at your fingertips
Start with a personal greeting
Discuss what's in it for them
Ask a question

20.
CONNECTING VIA EMAIL
To Cc BccJavaJane
Hi JavaJane,
We've been following each other on Twitter and I really like how you share programming tips with a sense of humor.
Thanks again for favoriting my tweet about the latest online Java training classes.
I'd really like to get your input on a blog post I'm writing about women in technology for IEEE. I think your
perspective will be valued by their audience (over 30k readers each month) and will give you great exposure in the
industry.
Do you have time for a 30-minute phone call on Monday? I'm open all day, so let me know what works for you.
Thanks,
TechRecruiter
Send
The world’s talent at your fingertips

21.
— YOONIE KIM, RECRUITING LEAD, DROPBOX
The world’s talent at your fingertips
BE PERSISTENT
USE MULTIPLE SOCIAL
CHANNELS
USE PEERS TO ENGAGE
CANDIDATES
DISTRIBUTE YOUR MESSAGES
ACROSS SEVERAL DAYS
“I GET A 70% RESPONSE RATE WHEN I GET OUR ENGINEERS ENGAGED IN SENDING THE MESSAGE.”

22.
The world’s talent at your fingertips
Use tools like Dice’s Open
Web to mine personal data
Save time later by investing
more time up front with your
hiring managers
Reserve time on your
calendar for research
BUT WHAT IF I DON’T
HAVE THE TIME?

23.
The world’s talent at your fingertips
· Increase in followers, favorites and retweets
· Increase in shares or likes by your targeted audience
· Participation in conversations
· Increase in the number of candidates you’re able to
connect with offline
· Increase in followers, favorites and retweets
· Increase in shares or likes by your targeted audience
· Increased participation in conversations
PERSONAL ACCOUNTS COMPANY ACCOUNTS
WHAT DOES SUCCESS
LOOK LIKE?

24.
The world’s talent at your fingertips
JOIN THE OPEN WEB COMMUNITY
Learn more at dice.com/openweb