Social Media Day 2013 in Miami #SMdayMIA Presentation by Dick Raman When Google gave every business it’s own website, it revolutionized local marketing. Now that Smart Phones are in everyone’s pocket, local marketing gets a new twist. Add to this Social Media with Geo Info and Cloud Computing and you have a completely new playing field for marketing to local customers. Local companies and Professionals get most of their customers from a 3-mile radius from their place of business. They used to be able to market their business in Yellow Pages and local newspapers, but today that is no longer effective. Today they need to be found on Google especially on a mobile device. In this session we will discuss how high-speed internet, cloud-computing and mobile devices will revolutionize business. We will look at which tools and methods will have the most impact and how businesses can maximize their visibility in the local search and the local-social web.

1. Dick Raman,
CEO,
BrandReact, Inc.

2. Born & Raised in Amsterdam
Founder/CEO First Internet Company to
go Public in The Netherlands in 2000
2005 Moved to US
Started BrandReact, Inc.
http://Linkedin.com/in/DickRamanhttp://Linkedin.com/in/DickRaman

3. FACT: Customers are using mobile to find
your competition.
Source: Google "Understanding Smartphone Users," 2011
Myappcompany.com
(555) 555-5555
info@myappcompany.com

4. FACT: 91% of all U.S. citizens have their
cell phone or mobile device within reach
24/7.
Source: Morgan Stanley

5. Social
Mobile Local
Opportunities

6. • >50% of Americans has a Smartphone
• People are spending more and more
time on their phone each day

8. Nobody Sees Traditional Ads from
Local Businesses anymore:
The Phonebook
The Yellow Pages
TV
Newspaper
Magazine Print Ads
Direct Mail
eMail
(<20% even opens it)

9. Social Media
Mobile Marketing
Google, Yahoo & Bing
have introduced:
Local Search
Places Pages
Maps
…and a new search
algorithm!

12. Search Results look different
Local gets preference
Introduction of Maps
Searching is mostly Local
From your Smartphone (GPS Location)
Using Location in your Browser
Auto-Detected (IP-address)
Set by you
Narrow or Broad

14. Google has provided each business
with a FREE homepage.
From Business Registers
Integrated in Google+
Bing, Yahoo have them also
Owners can ‘Claim their page’
Strict verification:
Google calls the Business Phone
Sends a Postcard

16. Business Pages
Claim Places
Search Ranking
Google+ Search
Endorse Ads
Authorship
Link to YouTube, Picasa, Gmail
Put on every page!

17. Old Style SEO Still Required!
Your website still has to:
Refresh content regularly
Use Site Update Services
Have backlinks from important sites
Keyword optimized content
Metadata
Title
Image Alt text
URL
A website is still a key ingredient!

18. Claim your Places Pages
Multiple Locations = Multiple Claims
Add Geo-Tagged Photos/Videos
Keyword-rich Business Description
Use standard categories (5)
Citations
 Make sure your Name, Address & Phone
• Are everywhere
• Are always exactly the same (From Google)
• Linked to Directions & Maps

19. • FACT: Your customers prefer apps over
browsing.
• Sources: comScore, Alexa, Flurry Analytics, 2012

20. • Tailor-made App for a Business
 Is now affordable
 Builds Fan Base
• Cloud-Based Platform
 Update Information
in real-time
• Anyone his own app
 Businesses
 Schools/clubs
 Professionals
 Artists

21. • App designed to
 Information on services
 Online Shop
 Restaurants menu (text or PDF)
 All locations visible in Maps
 One click calling
 Appointments
 Events and more…

22. • Customers can link to your social media
pages.
• Approximately 40% of social
media users access their
Facebook/Twitter accounts
through mobile devices.

23. • GPS coupons
 When at your location, customers
can ‘check in’ and receive bonuses.
• QR code Loyalty Programs
 Used to replace stamp cards.
 Increase customer loyalty!
• Push notifications
• Special offers, updates, happy hours.
28% of customers reported that they are
“Extremely Likely” to increase their visits
to a business if they have a loyalty reward
card for them.

24. • ‘Mobilize’ your Web Site
• Optimize your places pages
• Reviews, Reviews, Reviews
 Your business is important when people
talk about it…
• The more good reviews
the higher you rank
• Zagat Ratings
• How to get reviews?
• Give good service!

25. • Push Notifications
• GPS based Loyalty Programs
• Geofencing
• Explore Foursquare
• Google Offers
• Facebook Offers
• Barcode Scanning
apps (RedLaser)
• QR codes

26. • FACT: Not having a mobile experience can
make you lose business.
• Source: Compuware, "What Users Want from Mobile," 2011
Myappcompany.com
(555) 555-5555
info@myappcompany.com

28. BrandReact, Inc.
Dick Raman, CEO
http://BrandReact.MOBI
http://GetYourOwnApp.BIZ
If you like a copy of the presentation:
TEXT
‘BrandReact’ + your name + email
to 96362