1. BTec Level 3
Extended Diploma in Creative Media Production – Games Design

2. BTec Level 3
Extended Diploma in Creative Media Production – Games Design

3. BTec Level 3
Extended Diploma in Creative Media Production – Games Design
IP – Intellectual Property

4. BTec Level 3
Extended Diploma in Creative Media Production – Games Design
IP – Intellectual Property
Intellectual property (IP) is a term referring to a number of distinct types of creations of
the mind for which a set of exclusive rights are recognized—and the corresponding fields
of law.

5. BTec Level 3
Extended Diploma in Creative Media Production – Games Design
IP – Intellectual Property
Intellectual property (IP) is a term referring to a number of distinct types of creations of
the mind for which a set of exclusive rights are recognized—and the corresponding fields
of law.
Under intellectual property law, owners are granted certain exclusive rights to a variety of
intangible assets, such as musical, literary, and artistic works; discoveries and inventions;
and words, phrases, symbols, and designs. Common types of intellectual property rights
include copyrights, trademarks, patents, industrial design rights and trade secrets in some
jurisdictions.

6. BTec Level 3
Extended Diploma in Creative Media Production – Games Design
IP – Intellectual Property
Intellectual property (IP) is a term referring to a number of distinct types of creations of
the mind for which a set of exclusive rights are recognized—and the corresponding fields
of law.
Under intellectual property law, owners are granted certain exclusive rights to a variety of
intangible assets, such as musical, literary, and artistic works; discoveries and inventions;
and words, phrases, symbols, and designs. Common types of intellectual property rights
include copyrights, trademarks, patents, industrial design rights and trade secrets in some
jurisdictions.
Although many of the legal principles governing intellectual property have evolved over
centuries, it was not until the 19th century that the term intellectual property began to be
used, and not until the late 20th century that it became commonplace in the majority of
the world.
http://en.wikipedia.org/wiki/Intellectual_property

7. BTec Level 3
Extended Diploma in Creative Media Production – Games Design
IP – Intellectual Property

8. BTec Level 3
Extended Diploma in Creative Media Production – Games Design
IP – Intellectual Property
Copyright – artistic or literary expression

9. BTec Level 3
Extended Diploma in Creative Media Production – Games Design
IP – Intellectual Property
Copyright – artistic or literary expression
Trademark – what you call it

10. BTec Level 3
Extended Diploma in Creative Media Production – Games Design
IP – Intellectual Property
Copyright – artistic or literary expression
Trademark – what you call it
Patent – how something works

11. BTec Level 3
Extended Diploma in Creative Media Production – Games Design
IP – Intellectual Property
Copyright – artistic or literary expression
Trademark – what you call it
Patent – how something works
Registered Designs – what it looks like

12. BTec Level 3
Extended Diploma in Creative Media Production – Games Design
IP – Intellectual Property
Copyright – artistic or literary expression
Trademark – what you call it
Patent – how something works
Registered Designs – what it looks like
Sometimes a single item can be covered by all four elements, for example, a new
lock mechanism could be covered by a Patent for the mechanism, by a Design
for the appearance given to the outside, by a Trade Mark for a logo and by
Copyright for the installation instructions.
British Library
http://www.bl.uk/bipc/protideas/index.html

13. BTec Level 3
Extended Diploma in Creative Media Production – Games Design
IP – Intellectual Property
Copyright – artistic or literary expression

14. BTec Level 3
Extended Diploma in Creative Media Production – Games Design
IP – Intellectual Property
Copyright – artistic or literary expression
Copyright normally protects the work created by, or 'originated' with, their
author. There must have been some skill, labour or judgment in the creation of
the work.
The first owner will normally be the author. In most cases, the author is the
person who created the work: the composer of the text or the music, the artist,
the photographer.
Copyright is different to other forms of IP. It is an automatic right You can not
register with the Intellectual Property Office, therefore there are no forms to
complete and no fees to pay. Once created the copyright belongs to you. You
would then need to create a record of your work in order to prove the date of
creation and ownership. This can be done by depositing a dated copy with a
trade association, bank or solicitor.

15. BTec Level 3
Extended Diploma in Creative Media Production – Games Design
IP – Intellectual Property
Trademark – what you call it

16. BTec Level 3
Extended Diploma in Creative Media Production – Games Design
IP – Intellectual Property
Trademark – what you call it
Trade marks are badges of origin. They distinguish the goods or services of one
trader from another and can take many forms; for example words, slogans,
logos, shapes, colours and sounds.
Trade Marks are registered for specific goods or services within individual
subjects, known as classes. It is possible for others to register identical or similar
marks as long as it is in a different, unconnected class. For example Swan rental
cars, Swan matches and Swan Electricals. There are 45 classes to chose from.

17. BTec Level 3
Extended Diploma in Creative Media Production – Games Design
IP – Intellectual Property
Patent – how something works

18. BTec Level 3
Extended Diploma in Creative Media Production – Games Design
IP – Intellectual Property
Patent – how something works
A patent for an invention is granted by government to the inventor, giving the
inventor the right to stop others, for a limited period, from making, using or
selling the invention without their permission. When a patent is granted the
invention becomes the property of the inventor, which like any other form of
property or business asset can be bought, sold, rented or hired. Patents are
territorial rights: a UK patent will only give the holder rights in the UK and rights
to stop others from importing the patented products into the UK.
Be New
Involve an inventive step
Be capable of industrial application

19. BTec Level 3
Extended Diploma in Creative Media Production – Games Design
IP – Intellectual Property
Registered Designs – what it looks like

20. BTec Level 3
Extended Diploma in Creative Media Production – Games Design
IP – Intellectual Property
Registered Designs – what it looks like
Registered Designs are for the eye appeal of an object. They are applied for at
The Intellectual Property Office.
Britain also has a ‘Design Right’ providing automatic protection for 15 years from
the date of creation, even when a registered design is not applied for.
From August 1989, registered designs have a maximum of 25 years protection
subject to renewal fees.

21. BTec Level 3
Extended Diploma in Creative Media Production – Games Design
IP – Intellectual Property
Example:

22. BTec Level 3
Extended Diploma in Creative Media Production – Games Design
IP – Intellectual Property
Example:

23. BTec Level 3
Extended Diploma in Creative Media Production – Games Design
IP – Intellectual Property
Example:

24. BTec Level 3
Extended Diploma in Creative Media Production – Games Design
IP – Intellectual Property
Example:

25. BTec Level 3
Extended Diploma in Creative Media Production – Games Design
IP – Intellectual Property
Example:
http://www.youtube.com/watch?v=jhgUjszS138