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Streaming e o desafio da monetização do artista

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Apresentação de Paula Balestrim, CMO da Pleimo, no Expo Fórum de Marketing Digital 2015. Palestra falou sobre: TEMA: Streaming e o desafio da monetização do artista

Publicado en: Marketing
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Streaming e o desafio da monetização do artista

  1. 1. Paula Balestrim CMO Pleimo
  2. 2. STREAMING E O DESAFIO DA MONETIZAÇÃO DO ARTISTA
  3. 3. MERCADO DA MÚSICA
  4. 4. COMPARATIVO 2013/14
  5. 5. NÚMEROS U$ 15 bi RECEITA 2014 46% DIGITAL 31% STREAMING
  6. 6. RECEITA DIGITAL
  7. 7. RECEITA DO STREAMING
  8. 8. PRINCIPAIS EMPRESAS
  9. 9. 41 Mi ASSINANTES
  10. 10. PAÍSES MAIS MADUROS
  11. 11. MERCADO DA MÚSICA NO BRASIL U$ 246 Mi RECEITA 2014 28.2% ACESSAM SERVIÇOS DE MÚSICA 22.1% CRESCIMENTO STREAMING
  12. 12. !" $$$ DIREITOS ARTISTICOS $$ DIREITOS AUTORAIS $ EDITORAS $$$ AGREGADOR $ VEÍCULO QUANDO TOCA O PLAY…
  13. 13. PERGUNTAS?            
  14. 14. OBRIGADA  ☺           h1ps://www.facebook.com/paulabalestrim     h1ps://instagram.com/paulabalestrim/     p.balestrim@pleimo.com    

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