Cost per Acquisition is a metric that measures how much your business pays in order to attain a conversion. Generally, your CPA will be higher than your cost per click, or CPC, because not everyone who clicks your ad will go on to complete your desired action, whether it’s making a purchase or filling out a form to become a lead. But still there are some steps you can follow to optimize your High CPA in your Adwords search campaign. Check out this infographic to see what those steps are. For more digital marketing content subscribe our blog: http://Digitrend.in/blog/