Find out the 7 key safety communication skills required to effectively create a results driven safety communication plan.

1. 7 Secrets to
Transform
Your
Safety
Communication
Marie-Claire Ross
Chief Enabling Officer/Author
Digicast Productions www.digicast.com.au

2. Your workforce is going to give you about one
minute to convince them to work safely.

3. Do you know what to say, or write, in those first 60
seconds?

4. You can have the best safety system in the world, but
if you’re not communicating it correctly, your
company is at risk.

5. Tell-tale signs of poor safety communication include:
Employees have no clear or consistent
understanding of safety.
Staff tune out.
Lack of trust with management.
Workers aren’t looking out for each other.
Injuries keep rising.

6. 7 Secrets to
Safety
Communication
Success

7. 1.We don’t pay attention to boring things. Our
brain has learned to filter out what we don’t need to
know, to avoid information overload.

8. Use enticing
headlines and
provide lots of
visuals.

9. 2. Emotions get our
attention. Any
information that
heightens our emotions
is much better
remembered than a
neutral activity.

10. Information
that’s novel,
unfamiliar and
unpredictable
stimuli grabs
our attention.
You’ve got to
break a pattern.

11. 3. Focus on one core message. Help people avoid making
bad choices by reminding them of what’s important.

12. After Michelangelo
had created David, he
was asked how he did
it. He answered: “It’s
simple. I just removed
everything that
doesn’t look like
David.”

13. The more we whittle down information into a
single idea, the stickier it will be.

14. 4. Use
comparisons.
Large numbers are
hard to remember
and understand.
Where possible,
compare difficult
concepts and
numbers to
something familiar.
A fully laden forklift weighs five
tonnes. That’s around 3 times the
weight of an average car.

15. 5. Ask questions, don’t tell.
Interest develops from gaps in knowledge.

16. Find out what people
don’t know
(beforehand).
Then, introduce a new
topic by asking a
question that highlights
people don’t know.

17. 6. Use Stories - They make information easy to
understand and create emotional connections.

18. Use surprise
and intrigue
to grab
attention
Talk about the
struggle/
journey
End with
the result
ENDING
MIDDLE
BEGINNING
Learn to design stories that change the mind and
behaviour of your audience.

19. 7. End with Action –
Great safety
communication is all
about getting people
to make changes to
their behaviour.
What do you want
people to do with the
new knowledge?

20. Examples of GREAT safety impact lines include:
“Would you do what you ask your workers to
do?” (WorkSafe)
“If you’re not
sure, ask.”
(WorkSafe)
Prepare & prevent instead of repair & repent

21. Want to learn more?
Transform Your Safety Communication
provides you with the secret
Strategies used by advertising agencies
to influence and engage.
This easy to read and practical book will
teach you:
• The 4 powerful commandments of
safety communication.
• How to grab your audience’s attention.
• How to create memorable safety
messages.
• The 8 elements of the SELLSAFE formula
to change safety behaviour.
• How to quickly transform your safety
communication with 5 easy templates.

22. Praise

23. Praise

25. Buy Now
Learn how to quickly transform your safety messages and become an
inspiring safety leader by reading this highly engaging book that is filled with
tips, examples, templates and frameworks.
Download FREE chapter and buy now from:
www.digicast.com.au/safety-communication-book
www.safetycommunicationbook.com (also sells template pack, unavailable
anywhere else).
Amazon and all good online book stores.

26. About Marie-Claire Ross - Author
Marie-Claire Ross (BA Hons) began her career in market
research.
She worked with well renowned advertising agencies and
communication consultancies, testing communication
campaigns for success. Here, she honed her word-savvy
skills, writing assorted business reports to engage timepoor executives.
For over 13 years, she has run a video production agency
(Digicast) writing video scripts to influence, as well as
articles on communication that have been published
worldwide.
Her popular Workplace Communicator blog is read by close
to 10,000 people each month. Over the last ten years, she
has worked with large industrial companies around the
world to improve their safety communication.

27. Get access to more information
If you like what you’ve
read, visit
www.digicast.com.au
to download
FREE whitepapers
and reports.

28. About Marie-Claire Ross
Read more articles about workplace safety
communication:
www.digicast.com.au/blog
Sign up for our newsletter at:
http://www.digicast.com.au/newsletter
Follow:
twitter.com/digicastprodns
facebook.com/DigicastProductions

29. Image Credit
We wish to gratefully acknowledge the following photographers
for sharing their original work.
Freedigitalphotos.net
Exhausted business people: Ambro, freedigitalphotos.net
Construction background: 9comeback
Laughing woman: stock images
Hiker: Grant Cochrane
Success Man: Watiporn
Brick wall: bulldogza
Flickr:
Classroom: ijames
Goldfish: bensonkua

30. For more information, contact:
Marie-Claire Ross
Suite 105
370 St Kilda Rd
Melbourne VIC 3004 AUS
T : 61 3 9696-4400