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YOU HAVE A WEB SITE,
                     SO WHAT?




                            japie swanepoel


Monday 30 May 2011
TOP 10 WEB SITE
                       CHECKLIST




Monday 30 May 2011
1. CONTENT




Monday 30 May 2011
1. CONTENT

                     Keep it current




Monday 30 May 2011
1. CONTENT

                     Keep it current

                     Keep it relevant




Monday 30 May 2011
1. CONTENT

                     Keep it current

                     Keep it relevant

                     Don’t promise what you can’t deliver




Monday 30 May 2011
1. CONTENT

                     Keep it current

                     Keep it relevant

                     Don’t promise what you can’t deliver

                     As much original content as possible




Monday 30 May 2011
1. CONTENT

                     Keep it current

                     Keep it relevant

                     Don’t promise what you can’t deliver

                     As much original content as possible

                     Text, audio, video, photos




Monday 30 May 2011
1. CONTENT

                     Keep it current

                     Keep it relevant

                     Don’t promise what you can’t deliver

                     As much original content as possible

                     Text, audio, video, photos

                     Allow for sharing


Monday 30 May 2011
Monday 30 May 2011
2. KEEP IT CURRENT




Monday 30 May 2011
2. KEEP IT CURRENT

                     Old news is the same as
                     NO news




Monday 30 May 2011
2. KEEP IT CURRENT

                     Old news is the same as
                     NO news

                     Update often




Monday 30 May 2011
2. KEEP IT CURRENT

                     Old news is the same as
                     NO news

                     Update often

                     also: contact details,
                     leadership details,
                     meeting times.




Monday 30 May 2011
2. KEEP IT CURRENT

                     Old news is the same as
                     NO news

                     Update often

                     also: contact details,
                     leadership details,
                     meeting times.

                     “If it ain’t on your web
                     site, it does not exist”


Monday 30 May 2011
3. UX: USABILITY




Monday 30 May 2011
3. UX: USABILITY


                     Can people find what
                     they need on your web
                     site?




Monday 30 May 2011
3. UX: USABILITY


                     Can people find what
                     they need on your web
                     site?

                     Have you done the
                     “mother” test?




Monday 30 May 2011
3. UX: USABILITY


                     Can people find what
                     they need on your web
                     site?

                     Have you done the
                     “mother” test?

                     Don’t make me think!




Monday 30 May 2011
4. FLASH




Monday 30 May 2011
4. FLASH

                     Don’t use it as entire
                     home page




Monday 30 May 2011
4. FLASH

                     Don’t use it as entire
                     home page

                     Ensure it is mobile
                     friendly




Monday 30 May 2011
4. FLASH

                     Don’t use it as entire
                     home page

                     Ensure it is mobile
                     friendly

                     Add Adobe Player
                     download option




Monday 30 May 2011
4. FLASH

                     Don’t use it as entire
                     home page

                     Ensure it is mobile
                     friendly

                     Add Adobe Player
                     download option

                     Consider other options:
                     Java script, etc


Monday 30 May 2011
5. MOBILE FRIENDLY




Monday 30 May 2011
5. MOBILE FRIENDLY

                     6 million South Africans
                     access internet via
                     cellphones




Monday 30 May 2011
5. MOBILE FRIENDLY

                     6 million South Africans
                     access internet via
                     cellphones

                     Do you have a mobile
                     version of your web site?




Monday 30 May 2011
5. MOBILE FRIENDLY

                     6 million South Africans
                     access internet via
                     cellphones

                     Do you have a mobile
                     version of your web site?

                     Have you seen your web
                     site on an iPad, Galaxy
                     Tablet, BlackBerry
                     Playbook, DELL Tablet?



Monday 30 May 2011
5. MOBILE FRIENDLY

                     6 million South Africans
                     access internet via
                     cellphones

                     Do you have a mobile
                     version of your web site?

                     Have you seen your web
                     site on an iPad, Galaxy
                     Tablet, BlackBerry
                     Playbook, DELL Tablet?

                     HTML5

Monday 30 May 2011
6. CONTACT DETAILS




Monday 30 May 2011
6. CONTACT DETAILS

                     Phone number




Monday 30 May 2011
6. CONTACT DETAILS

                     Phone number

                     Fax number




Monday 30 May 2011
6. CONTACT DETAILS

                     Phone number

                     Fax number

                     Email address




Monday 30 May 2011
6. CONTACT DETAILS

                     Phone number

                     Fax number

                     Email address

                     Physical address




Monday 30 May 2011
6. CONTACT DETAILS

                     Phone number

                     Fax number

                     Email address

                     Physical address

                     Enquiry form




Monday 30 May 2011
7. MAPS




Monday 30 May 2011
7. MAPS

                     Google / Bing maps are
                     FREE




Monday 30 May 2011
7. MAPS

                     Google / Bing maps are
                     FREE

                     Don’t bother with your
                     own designs




Monday 30 May 2011
7. MAPS

                     Google / Bing maps are
                     FREE

                     Don’t bother with your
                     own designs

                     Pin your offices, venues
                     on Google maps




Monday 30 May 2011
7. MAPS

                     Google / Bing maps are
                     FREE

                     Don’t bother with your
                     own designs

                     Pin your offices, venues
                     on Google maps

                     Text directions



Monday 30 May 2011
Monday 30 May 2011
Monday 30 May 2011
8. LINK TO SOCIAL MEDIA
Monday 30 May 2011
8. LINK TO SOCIAL MEDIA
Monday 30 May 2011
Monday 30 May 2011
Monday 30 May 2011
9. BEST PRACTICE




Monday 30 May 2011
9. BEST PRACTICE

                     What type of language?




Monday 30 May 2011
9. BEST PRACTICE

                     What type of language?

                     Spelling, grammar.




Monday 30 May 2011
9. BEST PRACTICE

                     What type of language?

                     Spelling, grammar.

                     Response times?




Monday 30 May 2011
9. BEST PRACTICE

                     What type of language?

                     Spelling, grammar.

                     Response times?

                     Credit for images.




Monday 30 May 2011
9. BEST PRACTICE

                     What type of language?

                     Spelling, grammar.

                     Response times?

                     Credit for images.

                     Quotes.




Monday 30 May 2011
9. BEST PRACTICE

                     What type of language?

                     Spelling, grammar.

                     Response times?

                     Credit for images.

                     Quotes.

                     Downloads of documents, PDF




Monday 30 May 2011
9. BEST PRACTICE

                     What type of language?

                     Spelling, grammar.

                     Response times?

                     Credit for images.

                     Quotes.

                     Downloads of documents, PDF

                     Video sizes




Monday 30 May 2011
10. DON’T STOP
                      INNOVATING!




Monday 30 May 2011
10. DON’T STOP
                           INNOVATING!

                     •Look, listen and apply




Monday 30 May 2011
10. DON’T STOP
                           INNOVATING!

                     •Look, listen and apply
                     •talk to others




Monday 30 May 2011
10. DON’T STOP
                           INNOVATING!

                     •Look, listen and apply
                     •talk to others
                     •read, attend conferences, listen to
                      your users.




Monday 30 May 2011
10. DON’T STOP
                           INNOVATING!

                     •Look, listen and apply
                     •talk to others
                     •read, attend conferences, listen to
                      your users.

                     •start a blog, contribute / comment on
                      online articles
Monday 30 May 2011
Monday 30 May 2011
@japies

                     japie@digital4christ.co.za

                     www.Digital4Christ.co.za

Monday 30 May 2011

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Japie Swanepoel: D4C_you have a web site, so what

  • 1. YOU HAVE A WEB SITE, SO WHAT? japie swanepoel Monday 30 May 2011
  • 2. TOP 10 WEB SITE CHECKLIST Monday 30 May 2011
  • 4. 1. CONTENT Keep it current Monday 30 May 2011
  • 5. 1. CONTENT Keep it current Keep it relevant Monday 30 May 2011
  • 6. 1. CONTENT Keep it current Keep it relevant Don’t promise what you can’t deliver Monday 30 May 2011
  • 7. 1. CONTENT Keep it current Keep it relevant Don’t promise what you can’t deliver As much original content as possible Monday 30 May 2011
  • 8. 1. CONTENT Keep it current Keep it relevant Don’t promise what you can’t deliver As much original content as possible Text, audio, video, photos Monday 30 May 2011
  • 9. 1. CONTENT Keep it current Keep it relevant Don’t promise what you can’t deliver As much original content as possible Text, audio, video, photos Allow for sharing Monday 30 May 2011
  • 11. 2. KEEP IT CURRENT Monday 30 May 2011
  • 12. 2. KEEP IT CURRENT Old news is the same as NO news Monday 30 May 2011
  • 13. 2. KEEP IT CURRENT Old news is the same as NO news Update often Monday 30 May 2011
  • 14. 2. KEEP IT CURRENT Old news is the same as NO news Update often also: contact details, leadership details, meeting times. Monday 30 May 2011
  • 15. 2. KEEP IT CURRENT Old news is the same as NO news Update often also: contact details, leadership details, meeting times. “If it ain’t on your web site, it does not exist” Monday 30 May 2011
  • 16. 3. UX: USABILITY Monday 30 May 2011
  • 17. 3. UX: USABILITY Can people find what they need on your web site? Monday 30 May 2011
  • 18. 3. UX: USABILITY Can people find what they need on your web site? Have you done the “mother” test? Monday 30 May 2011
  • 19. 3. UX: USABILITY Can people find what they need on your web site? Have you done the “mother” test? Don’t make me think! Monday 30 May 2011
  • 20. 4. FLASH Monday 30 May 2011
  • 21. 4. FLASH Don’t use it as entire home page Monday 30 May 2011
  • 22. 4. FLASH Don’t use it as entire home page Ensure it is mobile friendly Monday 30 May 2011
  • 23. 4. FLASH Don’t use it as entire home page Ensure it is mobile friendly Add Adobe Player download option Monday 30 May 2011
  • 24. 4. FLASH Don’t use it as entire home page Ensure it is mobile friendly Add Adobe Player download option Consider other options: Java script, etc Monday 30 May 2011
  • 26. 5. MOBILE FRIENDLY 6 million South Africans access internet via cellphones Monday 30 May 2011
  • 27. 5. MOBILE FRIENDLY 6 million South Africans access internet via cellphones Do you have a mobile version of your web site? Monday 30 May 2011
  • 28. 5. MOBILE FRIENDLY 6 million South Africans access internet via cellphones Do you have a mobile version of your web site? Have you seen your web site on an iPad, Galaxy Tablet, BlackBerry Playbook, DELL Tablet? Monday 30 May 2011
  • 29. 5. MOBILE FRIENDLY 6 million South Africans access internet via cellphones Do you have a mobile version of your web site? Have you seen your web site on an iPad, Galaxy Tablet, BlackBerry Playbook, DELL Tablet? HTML5 Monday 30 May 2011
  • 31. 6. CONTACT DETAILS Phone number Monday 30 May 2011
  • 32. 6. CONTACT DETAILS Phone number Fax number Monday 30 May 2011
  • 33. 6. CONTACT DETAILS Phone number Fax number Email address Monday 30 May 2011
  • 34. 6. CONTACT DETAILS Phone number Fax number Email address Physical address Monday 30 May 2011
  • 35. 6. CONTACT DETAILS Phone number Fax number Email address Physical address Enquiry form Monday 30 May 2011
  • 36. 7. MAPS Monday 30 May 2011
  • 37. 7. MAPS Google / Bing maps are FREE Monday 30 May 2011
  • 38. 7. MAPS Google / Bing maps are FREE Don’t bother with your own designs Monday 30 May 2011
  • 39. 7. MAPS Google / Bing maps are FREE Don’t bother with your own designs Pin your offices, venues on Google maps Monday 30 May 2011
  • 40. 7. MAPS Google / Bing maps are FREE Don’t bother with your own designs Pin your offices, venues on Google maps Text directions Monday 30 May 2011
  • 43. 8. LINK TO SOCIAL MEDIA Monday 30 May 2011
  • 44. 8. LINK TO SOCIAL MEDIA Monday 30 May 2011
  • 47. 9. BEST PRACTICE Monday 30 May 2011
  • 48. 9. BEST PRACTICE What type of language? Monday 30 May 2011
  • 49. 9. BEST PRACTICE What type of language? Spelling, grammar. Monday 30 May 2011
  • 50. 9. BEST PRACTICE What type of language? Spelling, grammar. Response times? Monday 30 May 2011
  • 51. 9. BEST PRACTICE What type of language? Spelling, grammar. Response times? Credit for images. Monday 30 May 2011
  • 52. 9. BEST PRACTICE What type of language? Spelling, grammar. Response times? Credit for images. Quotes. Monday 30 May 2011
  • 53. 9. BEST PRACTICE What type of language? Spelling, grammar. Response times? Credit for images. Quotes. Downloads of documents, PDF Monday 30 May 2011
  • 54. 9. BEST PRACTICE What type of language? Spelling, grammar. Response times? Credit for images. Quotes. Downloads of documents, PDF Video sizes Monday 30 May 2011
  • 55. 10. DON’T STOP INNOVATING! Monday 30 May 2011
  • 56. 10. DON’T STOP INNOVATING! •Look, listen and apply Monday 30 May 2011
  • 57. 10. DON’T STOP INNOVATING! •Look, listen and apply •talk to others Monday 30 May 2011
  • 58. 10. DON’T STOP INNOVATING! •Look, listen and apply •talk to others •read, attend conferences, listen to your users. Monday 30 May 2011
  • 59. 10. DON’T STOP INNOVATING! •Look, listen and apply •talk to others •read, attend conferences, listen to your users. •start a blog, contribute / comment on online articles Monday 30 May 2011
  • 61. @japies japie@digital4christ.co.za www.Digital4Christ.co.za Monday 30 May 2011