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Harnessing Digital Power for Business Growth
- 1. Boosting Business Online Harnessing the power of digital communication to market your products and services
- 2. Harnessing Digital Chaos Apps Web Analytics Website Chat Forum Research eNewsletters SMS SEO Blog Location Based Services Advertising Mobile eCommerce eMail Pay per Click Television Social Media Internet Directories electronic Customer Relationship Management Affiliate Marketing
- 3. Your Digital Hub eNewsletters Web Analytics Social Media SEO Research SMS Blog Location Based Services Website Advertising eCommerce Mobile Internet Directories Television Pay per Click Apps eMail electronic Customer Relationship Management Chat Forum Affiliate Marketing
- 4. Your Digital Hub eNewsletters Web Analytics SEO Website Research SMS Blog Location Based Services Social Media Advertising eCommerce Mobile Internet Directories Television Pay per Click Apps eMail electronic Customer Relationship Management Chat Forum Affiliate Marketing
- 5. Much To Think About People - Place - Personalisation - Production - Product - Price - Promotions - Prioritisation - Perseverance - Planning
- 6. Do you have the experience or will you need others to help you People plan and deliver digital and social networking activity?
- 7. Product Do you have to develop variants of your products and services to satisfy local needs of those who you are targeting? Not only products and services but your website and digital marketing activity too
- 8. Customer service where you have no real presence? Do your online Production promises match your customers’ real world experience?
- 9. Place You are open 24/7 365. How do you serve and earn revenue whilst you sleep? Not all weeks are Monday to Friday
- 10. Price Is your online pricing strategy relevant to the countries you are targeting? How will online legislation, regulations and tax affect your approach to markets?
- 11. Taking Your First Strategic Steps Build a Strategy Create a Digital Hub Awareness, Acquisition, Retention Understand Customers Deliver a Consistent Customers’ Journey Create a Digital Dashboard
- 12. What You’ll Be Able To Do Next Optimise your Websites Words and Images in Different Markets Harness Social Media Take Next Steps... Step by Step
- 13. Prioritisation How will you decide which countries and market sectors are most attractive to prioritise first? How will you balance short term financial objectives to longer term strategic goals?
- 14. Planning How will you know when you have achieved your goals? An effective digital and social media plan will ensure you are measuring the right things to both grow your business through online marketing and provide the highest level of service to your customers
- 15. Plan your Strategy Awareness, Acquisition, Retention Link with your sales and marketing Plan to help deliver business goals Focus on 3-5 years out by SOSTAC Be passionate about measurement
- 16. One Size Won’t Fit All
- 19. Understanding the Customers • Prioritise your segments by market • “Long Tail” digital content • Segments become your filter for everything you do and say • Beyond digital to products, services, sales and customer service
- 20. Creating a Digital Dashboard • No vanity metrics allowed • Turn information into intelligence • Balance financials with soft measures • Measure the length of the journey • Continually fine tune everything
- 22. Personalisation Are Facebook, Twitter and Linkedin the right social networks? Do you have the back office capability to serve customers on their terms, in their timescales and in their language?
- 23. Promotions • Search Engine Optimisation • Customer Optimisation by Content • Internationalisation • Blogging
- 24. Magic Rule of Thirds One Third About YOU One Third FREE Stuff One Third Overt SALE
- 25. Perseverance Slow burn or fast-track, short term gain?
- 26. Next Steps •Plot customer journeys for priority customer segments •Plan Your SOSTAC Strategy •Balance awareness, acquisition and retention across all marketing •Start writing great content •Measure and fine tune