SlideShare a Scribd company logo
1 of 52
AUGMENTED REALITY FOR
MARKETING & TALENT DEVELOPMENT
    Note: Logo links disabled in SlideShare.




                                               1
Live workshop presented at the Milwaukee Media
   Communications Association, Intl. Meetup
                March 6, 2013
         Version : This Is an abridged presentation
               edited for SlideShare hosting

          For additional information please contact:
          John Grozik: john@digitalcampfires.us


   Please Note: Slide animations, internal links,
    hotspots, and/or URLs may not work in this
      SlideShare conversion of the workshop
                   presentation.

     There is no audio track in this program.

       URL Links require Internet Access.
    Broadband suggested for YouTube demos.
                                                       2
AUGMENTED REALITY FOR
 MARKETING & TALENT
    DEVELOPMENT

     MCAI WORKSHOP
        TRACK 2

        JOHN GROZIK
CEO DIGITAL CAMPFIRES PRESS

      JOHN@DIGITALCAMFIRES.US

                                3
AUGMENTED REALITY FOR
MARKETING & TALENT DEVELOPMENT
 Use Space Bar , Mouse or Arrow Keys to view all slides.




                                                           4
MCAI Meetup, March 6, 2013
This is an abridged version.
For additional information please contact:
John Grozik: jgrozik@gmail.com


      Videos intro: Corning Glass Demo (6:33) below was
                    shown before workshop.

Corning Glass Demo: (6:33) (Short version without host comments)

Corning Glass Demo: Long version: (11:25)

Corning: The Near Future (5:33) (Music)

Microsoft Future Vision (1:56)

Project Natal Milo demo (3:54)



                                                                   5
PHANTASMAGORIA




                 6
MAGIC LANTERNS: 1650 TO EARLY 1900’S



   Magic Lantern
   Presentations




                                       7
A TRIP TO THE MOON




                               Marie-Georges-Jean
   A Trip to the Moon (1902)          Méliès
                                French Illusionist &
                                    Filmmaker          8
TRAINING SIMULATIONS:VIDEO DISCS


  Interactive Video
  & Game Console




                                   9
IMMERSIVE 3D ENVIRONMENTS




                            Second Life
                            Home Page




                                          10
AUGMENTED REALITY ORIGIN


                  The term augmented
                  reality is believed to
                  have been coined in
                  1990 by Thomas
                  Caudell, working at
                  Boeing.



                                           11
A DEFINITION OF AUGMENTED REALITY


      “Real people in the real world
    interacting in real time with data
  enhanced displays.” (J. Grozik, 2013)




                                          12
MONDAY NIGHT FOOTBALL: LINE MARKER




                                     13
MARKERS (ILLUSTRATION) FINGERFUNK




   Click for info>   http://www.fingerfunk.se/ARCB/
                                                      14
WHY AUGMENTED REALITY?
WHY NOW?                 1 of 2




                                  15
ELEMENTS OF AR                                 2 of 2




  Smartphone or Tablet (or desktop computer)
  Internet Access (3G, 4G, wireless, wired)
  Digital Cameras (front & back)
  Location Identity: GPS, WiFi, Cell Towers, NFC
  AR Apps
  Markers/Triggers (graphics, photos, digital
   watermarks, QR Codes)
  Authoring tools for Smartphones, tablets, desktop
  BSO’s (Love of Bright Shiny Objects)
  Imagination

                                                        16
AR GLASSES & GOGGLES                                1 of 3



  Project Glass Video Demo (2:30)




  Project Glass Extended Video Demo: 11.5 minutes
  Google Glasses Introduction at Google I/O 2012

                                                         17
MICROSOFT AR GLASSES                                   2 of 3




        Microsoft AR Glasses Temp link to images
        Microsoft Sustainable Future Video:
        Microsoft OmniTouch Project
           Longer video> http://youtu.be/Pz17lbjOFn8
        Microsoft Research Holodesk>
        Microsoft Augmented Education Projects>
                                                            18
HEAD TRACKING FOR IPHONE                                               3 of 3


                                               Click Image for Video Demo




Head-Coupled Perspective on Mobile
Devices. Tracks the head of the user with
the front facing camera in order to create a
glasses-free monocular 3D simulation.
Such spatially-aware mobile displays
enable user interaction. “Galaxy S4?”
It does not use the accelerometer and
relies only on the front camera.

 Try the i3D app for free:                                       i3D
 http://iihm.imag.fr/francone/i3D/


                                                                            19
MARKERS: QR CODES READERS                                        1 of 2


   QR Codes support URL, Message, Phone, Video Links, Smart Marker,
                         SMS, Email content.




        Apple: “QR Code Reader”        Android: “QR Droid” App



                                                                      20
AUGMENTED REALITY SOLUTIONS                                                  2 of 2

•   For the consumer -Marketing, Interaction    •   Parking Space Finder
•   Industrial Uses (design, training, demo)    •   In Building Navigation
•   Commercial Uses - Building Design           •   Mechanical Repair
•   Showcasing Products                         •   Automotive Repair
•   eCommerce                                   •   City Planning (Smart Planning)
•   mCommerce                                   •   Navigation (Way Finding)
•   Retail POS Product Virtualization           •   Medical Training (Simulations)
•   Off POS Product Virtualization              •   Employee On-boarding
•   Travel and Tourism                          •   OSHA Training
•   Exhibitions                                 •   Maintenance Training
•   Event Management (tradeshows)               •   Technical Simulations
•   Building and Construction
•   Virtualized Product
•   Social Networking - Consumer Engagement
•   Education
•   Games & Gamification
•   Location linked advertising, Deals/Offers


                                                                                     21
AURASMA                     TED Demo: 8:05
                                                                  1 of 1

        www.aurasma.com
                Campaigns
                            Every image, object and place can
                            have its own Aura. Auras can be as
                            simple as a video, a link to a web
                            page or as complex as a lifelike 3D
                            animation.



                                  Creating an Aura: 7:38


  Aurasma
 Quick Demo
    (2:11)




                                                                       22
DIGIMARC                      1 of 3




           www.digimarc.com




                                   23
DIGIMARC                      2 of 3




           www.digimarc.com




                                   24
DIGIMARC-DISCOVER HOT SPOTS   3 of 3




   Video about Digimarc
                                   25
MARKERS: AUGMENTEDEV                                  1 of 3


   AugmenteDev Marker:




                http://augmentedev.com
       Pro Developer Version 100€ per License/month
                                                           26
MARKERS: AUGMENTEDEV                                               2 of 3




                                   AR 3D Model

      Marker


                                                         Touch to Reposition




Above images from video at: http://www.youtube.com/embed/EEstFtQbzow
                                                                           27
MARKERS: AUGMENTEDEV                                           3 of 3




                                     AR 3D Model




Above image from video at: http://www.youtube.com/embed/EEstFtQbzow
                                                                      28
MARKERLESS: CLOTHING AT TARGET                                       1 of 2




Zappar brings clothing to life using
our bespoke Augmented Reality
(AR) technology.
If you have an iPhone, iPad or
Google/Android phone you can
open up a whole new world of fun
with Zappar Powered garments and
greeting cards, books, CD’s,           Home >      http://www.zappar.com
posters, calendars or toys. Or a
promotion for a film, TV show or       Rabbit > Welcome
new games title.
                                       T-shirt >   T-shirt Demo

                                                                              29
MARKERLESS: WALMART PIZZA   2 of 2



“Purchase The Amazing
Spider-Man DVD/Blu-ray
at Walmart and use the
magic of Augmented
Reality to bring Spidey to
life. If you purchase the
Spider-Man-themed
Marketside pizzas only
available at Walmart
and use the Web-slinger
app, you can bring the
Lizard to life! Put both
the DVD and Pizza box
together and be amazed
as Spidey battles the
Lizard”




                                      30
AR APPS                                                      1 of 1


    Digimarc* (www.digimarc.com/) Digital Watermarks
    AugmenteDev* (www.augmentedev.com) Visualize 3D
    Layar* (www.layar.com) Add AR to Print Media
    Zappar* (www.zappar.com) Image Recognition Markers
    Fingerfunk* (www.fingerfunk.se) AR Solutions
    Wikitude* (www.wikitude.com) Publish & Distribute
    Aurasma (www.aurasma.com) Discover, Create, Share AR
    Junaio (www.junaio.com)AR Browser & Publishing App
    Tagwhat (www.tagwhat.com) Tell Your Story
    Blippar (www.blippar.com/about) Image Recognition APP
    Metaio (www.metaio.com) AR Experiences Design
    GlorAR (www.glorar.com/about.html) GPS placed objects
    ARmedia (www.armedia.it)

                     Note: *Demo Stations
                                                                      31
LAYAR                     Video Demo (2:15)                                1 of 12


Info: (layar.com)

With Layar, digital “layers” are displayed in the device’s camera view, enhancing
the view of the real world.
• Point, scan and view objects enhanced with Layar to see links and other
   digital extras appear on top of printed content: newspapers, magazines,
   ads and more.
• Static print content comes to life with Augmented Reality video and
   interactivity.
• View and navigate to GPS defined locations including metro stops, ATMs
   and restaurants.
• Learn more about your location, including historical information, nearby
   houses for rent or sale, museums, restaurants, hotels, hospitals
• Browse thousands of content layers developed by Layar’s community of
   developers. Add your own layers.
• Share experiences on Facebook, Twitter, Pinterest, Email.


                                                                                     32
LAYAR                Video QR Code Update (:58)                               2 of 12


                                     The Layar Creator: Features
                                     Tool for activating print with digital
                                     content. The Layar Creator is
                                     everything needed to add digital
                                     content to static print media.

   www.layar.com
                                     Layar App Service: Download Links
                                     .

 Video Demo (2:15)                        Authoring Video




                     Click image
                     for app store




                                                                                        33
AR SOLUTIONS: PRINTED TRIGGERS                                                3 of 12

Augmented Reality enhanced content Magazines may be read without
embedded AR enhancements. Several apps are developing in this active market
segment.
           Image recognition triggers/markers, QR Codes, Logos

           Audio files, Video files

           “Buy now” and “Call now” options

           Photo galleries

           GPS linked Maps, location navigation,

           Self-guided tours, museum wayfinding

           Advertising/sponsor links

           3D Models

           2D/3D Animations

           Virtual Store with product demos

           Popup Interactive Menus

           Requests for info

           Social marketing (Instagram, Pinterest, Twitter, Facebook)

           Multi-language

           User Analytics
                                                                                        34
LAYAR CREATOR GUI                       4 of 12



 Drag and drop action buttons add AR
  overlays on page selected.
 Button options:
     Basic

     Media

     Social

     Developer

     Custom


                                                  35
HOG MAGAZINE PROJECT   5 of 12




                                 36
LAYAR CREATOR GUI   6 of 12




                              37
LAYAR CREATOR GUI   7 of 12




                              38
LAYAR CUSTOM BUTTONS   8 of 12




                                 39
LAYAR CREATOR GUI            9 of 12




                    AR Overlay




                                       40
LAYAR CREATOR GUI                       10 of 12

                   AR Overlay Link




 AR Overlay Link




                              AR Overlay Link

                                                   41
LAYAR CREATOR GUI              11 of 12




                 AR URL Link




 AR Video Link




                                          42
LAYAR CREATOR GUI        12 of 12




AR Web Link         AR Call Link




                                    43
AR-MEDIA                                                              1 of 1




   Layer Management for Cinema4D             Real-Time Animations
        Whitepaper:
        Augmented Reality and the Future of Printing and Publishing
                                                                               44
BRANDCOMMDIGITAL                                        1 of 1



                 BrandCommDigital Video Channel




Co-op Video Simulation>   http://youtu.be/hpMi0nxte8M

                                                                 45
WIKITUDE                    1 of 1




                     www.wikitude.com



           Videos>
             Wikitude SDK Features

              Web Browser AR

              Scan Your Money




                                     46
JUNAIO                              1 of 1


                       www.junaio.com
   Video Demo (1:43)




                                             47
1 of 5

HANDS-ON…
 A. Get the AR handout from JG
 B. Demo stations in hallway (Programs)
 C. Demo of Harley Project in this room
 D. Download a QR Code reader for iOS or Android
    JG suggests:
    QR Droid for Android
    QR Reader for iPhone for IOS
 E. Use QR Codes at demo stations to download
    the featured Android or Apple AR app



                                                        48
DEMO STATIONS                                             2 of 5


               Note: Available to workshop participants

 1)   Digimarc (www.digimarc.com/) Digital Watermarks
 2)   AugmenteDev (www.augmentedev.com) Visualize 3D
 3)   Layar (www.layar.com) Add AR to Print Media
 4)   Zappar (www.zappar.com) Image Recognition Markers
 5)   Fingerfunk (www.fingerfunk.se) AR Solutions
 6)   Wikitude (www.wikitude.com) Publish & Distribute




                                                                   49
AR APPLICATIONS HIGHLIGHTED                             3 of 5

              Note: Apps highlighted during workshop

    Wikitude (www.wikitude.com) Publish & Distribute
    Layar (www.layar.com) Add AR to Print Media
    AugmenteDev (www.augmentedev.com) Visualize 3D
    Zappar (www.zappar.com) Image Recognition Markers
    Fingerfunk (www.fingerfunk.se) AR Solutions
    Junaio (www.junaio.com)AR Browser & Publishing App
    Tagwhat (www.tagwhat.com) Tell Your Story
    Blippar (www.blippar.com/about) Image Recognition APP
    Metaio (www.metaio.com) AR Experiences Design
    Aurasma (www.aurasma.com) Discover, Create, Share AR
    GlorAR (www.glorar.com/about.html) GPS placed objects


                                                                 50
Q-Up on Youtube:

Q-UP PLUS AR TO EXISTING APP
                   TM                                              4 of 5

Empowering Consumer Discovery
 Local, SaaS, Cloud and corporate firewall support

 Secure cross platform compatibility (iOS, Android)

 QR Code, Bluetooth, Wireless, user connectivity (NFC waiting for Apple UI)

 Branded GUI, User analytics

 Multi-language versions under development

 Embedded social media/marketing support (Twitter, Facebook)

 GPS location aware, Planned hands-free, heads-up display, LISA voice
  control, image recognition
 Exploring various AR SDK’s <comparison chart




                                               Home Page:
                                               www.q-upmyapp.com


 Android Q-UP App       Apple Q-UP App
                                                                               51
5 of 5

             THANKS FOR
           AUGMENTING MY
               REALITY!
For additional information please contact john@digitalcampfires.us

John is available for in-person workshops, conference presentations,
customized training, and augmented reality/immersive 3D environments
challenges.

                    www.digitalcampfirespress.com

                                                                              52

More Related Content

What's hot

#VRSionUp! #0 ~ 高校生の作ったVR作品を、世界へ!
#VRSionUp! #0 ~ 高校生の作ったVR作品を、世界へ!#VRSionUp! #0 ~ 高校生の作ったVR作品を、世界へ!
#VRSionUp! #0 ~ 高校生の作ったVR作品を、世界へ!GREE VR Studio Lab
 
실감나는 경험 디자인하기
실감나는 경험 디자인하기실감나는 경험 디자인하기
실감나는 경험 디자인하기Jihwan Kim
 
Kandroid 4th Seminar Design The Life 22 Oct2009
Kandroid 4th Seminar   Design The Life 22 Oct2009Kandroid 4th Seminar   Design The Life 22 Oct2009
Kandroid 4th Seminar Design The Life 22 Oct2009sbroh
 
Master Thesis
Master ThesisMaster Thesis
Master ThesisPan Ally
 
Android As A Mobile Platform V2
Android As A Mobile Platform V2Android As A Mobile Platform V2
Android As A Mobile Platform V2sbroh
 
A Brandwatch Study: 3D Films
A Brandwatch Study: 3D FilmsA Brandwatch Study: 3D Films
A Brandwatch Study: 3D FilmsBrandwatch
 
Metatroy Z*TV patents blogs Nov. 2011 - June 2012
Metatroy Z*TV patents blogs Nov. 2011 - June 2012 Metatroy Z*TV patents blogs Nov. 2011 - June 2012
Metatroy Z*TV patents blogs Nov. 2011 - June 2012 Diane Troyer
 
Virtual Reality (VR) - technology and product overview
Virtual Reality (VR) - technology and product overviewVirtual Reality (VR) - technology and product overview
Virtual Reality (VR) - technology and product overviewKun-Da Wu
 
IAB_VR_Report-Sep-2016
IAB_VR_Report-Sep-2016IAB_VR_Report-Sep-2016
IAB_VR_Report-Sep-2016Dan Ferguson
 
True3 di stereoscopic monitor
True3 di stereoscopic monitorTrue3 di stereoscopic monitor
True3 di stereoscopic monitorTrue3di
 
The Connected Brand White Paper
The Connected Brand White PaperThe Connected Brand White Paper
The Connected Brand White PaperMatt Di Paola
 
Diane Troyer Laser MetaZtron HIVE
Diane Troyer Laser MetaZtron HIVE  Diane Troyer Laser MetaZtron HIVE
Diane Troyer Laser MetaZtron HIVE Diane Troyer
 
Diane Troyer ZTV Themed Entertainment Gallary2013
Diane Troyer ZTV Themed Entertainment Gallary2013Diane Troyer ZTV Themed Entertainment Gallary2013
Diane Troyer ZTV Themed Entertainment Gallary2013Diane Troyer
 
Falcon.io - The Future of Brand Experiences is Virtual Reality
Falcon.io - The Future of Brand Experiences is Virtual RealityFalcon.io - The Future of Brand Experiences is Virtual Reality
Falcon.io - The Future of Brand Experiences is Virtual RealityFalcon.io
 
Lithodomos VR sales presentation: virtual reality and archaeology
Lithodomos VR sales presentation: virtual reality and archaeologyLithodomos VR sales presentation: virtual reality and archaeology
Lithodomos VR sales presentation: virtual reality and archaeologySimon Young
 
Real-Time Volumetric Production Pipeline: Wonder Buffalo Case Study
Real-Time Volumetric Production Pipeline: Wonder Buffalo Case StudyReal-Time Volumetric Production Pipeline: Wonder Buffalo Case Study
Real-Time Volumetric Production Pipeline: Wonder Buffalo Case StudyBrian Frager
 
Monster TV - Youtube Gadget by Runtime Solutions
Monster TV - Youtube Gadget by Runtime SolutionsMonster TV - Youtube Gadget by Runtime Solutions
Monster TV - Youtube Gadget by Runtime SolutionsVinita Daki
 
Troyer patent portfolio 2013 with new Canadian patent claims Jan. 15, 2013
Troyer patent portfolio 2013 with new Canadian patent claims Jan. 15, 2013Troyer patent portfolio 2013 with new Canadian patent claims Jan. 15, 2013
Troyer patent portfolio 2013 with new Canadian patent claims Jan. 15, 2013Diane Troyer
 

What's hot (18)

#VRSionUp! #0 ~ 高校生の作ったVR作品を、世界へ!
#VRSionUp! #0 ~ 高校生の作ったVR作品を、世界へ!#VRSionUp! #0 ~ 高校生の作ったVR作品を、世界へ!
#VRSionUp! #0 ~ 高校生の作ったVR作品を、世界へ!
 
실감나는 경험 디자인하기
실감나는 경험 디자인하기실감나는 경험 디자인하기
실감나는 경험 디자인하기
 
Kandroid 4th Seminar Design The Life 22 Oct2009
Kandroid 4th Seminar   Design The Life 22 Oct2009Kandroid 4th Seminar   Design The Life 22 Oct2009
Kandroid 4th Seminar Design The Life 22 Oct2009
 
Master Thesis
Master ThesisMaster Thesis
Master Thesis
 
Android As A Mobile Platform V2
Android As A Mobile Platform V2Android As A Mobile Platform V2
Android As A Mobile Platform V2
 
A Brandwatch Study: 3D Films
A Brandwatch Study: 3D FilmsA Brandwatch Study: 3D Films
A Brandwatch Study: 3D Films
 
Metatroy Z*TV patents blogs Nov. 2011 - June 2012
Metatroy Z*TV patents blogs Nov. 2011 - June 2012 Metatroy Z*TV patents blogs Nov. 2011 - June 2012
Metatroy Z*TV patents blogs Nov. 2011 - June 2012
 
Virtual Reality (VR) - technology and product overview
Virtual Reality (VR) - technology and product overviewVirtual Reality (VR) - technology and product overview
Virtual Reality (VR) - technology and product overview
 
IAB_VR_Report-Sep-2016
IAB_VR_Report-Sep-2016IAB_VR_Report-Sep-2016
IAB_VR_Report-Sep-2016
 
True3 di stereoscopic monitor
True3 di stereoscopic monitorTrue3 di stereoscopic monitor
True3 di stereoscopic monitor
 
The Connected Brand White Paper
The Connected Brand White PaperThe Connected Brand White Paper
The Connected Brand White Paper
 
Diane Troyer Laser MetaZtron HIVE
Diane Troyer Laser MetaZtron HIVE  Diane Troyer Laser MetaZtron HIVE
Diane Troyer Laser MetaZtron HIVE
 
Diane Troyer ZTV Themed Entertainment Gallary2013
Diane Troyer ZTV Themed Entertainment Gallary2013Diane Troyer ZTV Themed Entertainment Gallary2013
Diane Troyer ZTV Themed Entertainment Gallary2013
 
Falcon.io - The Future of Brand Experiences is Virtual Reality
Falcon.io - The Future of Brand Experiences is Virtual RealityFalcon.io - The Future of Brand Experiences is Virtual Reality
Falcon.io - The Future of Brand Experiences is Virtual Reality
 
Lithodomos VR sales presentation: virtual reality and archaeology
Lithodomos VR sales presentation: virtual reality and archaeologyLithodomos VR sales presentation: virtual reality and archaeology
Lithodomos VR sales presentation: virtual reality and archaeology
 
Real-Time Volumetric Production Pipeline: Wonder Buffalo Case Study
Real-Time Volumetric Production Pipeline: Wonder Buffalo Case StudyReal-Time Volumetric Production Pipeline: Wonder Buffalo Case Study
Real-Time Volumetric Production Pipeline: Wonder Buffalo Case Study
 
Monster TV - Youtube Gadget by Runtime Solutions
Monster TV - Youtube Gadget by Runtime SolutionsMonster TV - Youtube Gadget by Runtime Solutions
Monster TV - Youtube Gadget by Runtime Solutions
 
Troyer patent portfolio 2013 with new Canadian patent claims Jan. 15, 2013
Troyer patent portfolio 2013 with new Canadian patent claims Jan. 15, 2013Troyer patent portfolio 2013 with new Canadian patent claims Jan. 15, 2013
Troyer patent portfolio 2013 with new Canadian patent claims Jan. 15, 2013
 

Similar to Augmented Reality Workshop abridged

Show and Tell (with notes)
Show and Tell (with notes)Show and Tell (with notes)
Show and Tell (with notes)Tom Jenkins
 
IHAF- Blurring the Lines with Augmented Reality
IHAF- Blurring the Lines with Augmented RealityIHAF- Blurring the Lines with Augmented Reality
IHAF- Blurring the Lines with Augmented RealityZugara
 
Sam Frish: MR molecular game for scientists
Sam Frish: MR molecular game for scientistsSam Frish: MR molecular game for scientists
Sam Frish: MR molecular game for scientistsLviv Startup Club
 
Augmented Reality: From Marketing Buzzword To A Better Consumer Experence
Augmented Reality: From Marketing Buzzword To A Better Consumer ExperenceAugmented Reality: From Marketing Buzzword To A Better Consumer Experence
Augmented Reality: From Marketing Buzzword To A Better Consumer ExperenceMatthew Szymczyk
 
3D Graphical UI Presentation
3D Graphical UI Presentation3D Graphical UI Presentation
3D Graphical UI Presentationklynn05
 
Hacking for Salone: Drone Races - Di Saverio; Lippolis - Codemotion Milan 2016
Hacking for Salone: Drone Races - Di Saverio; Lippolis - Codemotion Milan 2016Hacking for Salone: Drone Races - Di Saverio; Lippolis - Codemotion Milan 2016
Hacking for Salone: Drone Races - Di Saverio; Lippolis - Codemotion Milan 2016Codemotion
 
Rockin' the Web into the Next Dimension: JQueryTO 2014 Final Keynote
Rockin' the Web into the Next Dimension: JQueryTO 2014 Final KeynoteRockin' the Web into the Next Dimension: JQueryTO 2014 Final Keynote
Rockin' the Web into the Next Dimension: JQueryTO 2014 Final KeynoteVerold
 
EuroIA 2016 Designing Connected Products
EuroIA 2016 Designing Connected ProductsEuroIA 2016 Designing Connected Products
EuroIA 2016 Designing Connected ProductsKoen Van Niekerk
 
The Immersive Web
The Immersive WebThe Immersive Web
The Immersive WebTony Parisi
 
Joshua meyer y1 gd engine_terminology
Joshua meyer y1 gd engine_terminologyJoshua meyer y1 gd engine_terminology
Joshua meyer y1 gd engine_terminologyJoshCollege
 
Virtual reality - Google Cardboard
Virtual reality - Google CardboardVirtual reality - Google Cardboard
Virtual reality - Google CardboardKarthik G N
 

Similar to Augmented Reality Workshop abridged (20)

Show and Tell (with notes)
Show and Tell (with notes)Show and Tell (with notes)
Show and Tell (with notes)
 
IHAF- Blurring the Lines with Augmented Reality
IHAF- Blurring the Lines with Augmented RealityIHAF- Blurring the Lines with Augmented Reality
IHAF- Blurring the Lines with Augmented Reality
 
Sam Frish: MR molecular game for scientists
Sam Frish: MR molecular game for scientistsSam Frish: MR molecular game for scientists
Sam Frish: MR molecular game for scientists
 
Augmented Reality: From Marketing Buzzword To A Better Consumer Experence
Augmented Reality: From Marketing Buzzword To A Better Consumer ExperenceAugmented Reality: From Marketing Buzzword To A Better Consumer Experence
Augmented Reality: From Marketing Buzzword To A Better Consumer Experence
 
3D Article
3D Article3D Article
3D Article
 
با سوزان آشنا شوید! (معرفی نرم افزار بلندر)
با سوزان آشنا شوید! (معرفی نرم افزار بلندر)با سوزان آشنا شوید! (معرفی نرم افزار بلندر)
با سوزان آشنا شوید! (معرفی نرم افزار بلندر)
 
3D Graphical UI Presentation
3D Graphical UI Presentation3D Graphical UI Presentation
3D Graphical UI Presentation
 
Hacking for Salone: Drone Races - Di Saverio; Lippolis - Codemotion Milan 2016
Hacking for Salone: Drone Races - Di Saverio; Lippolis - Codemotion Milan 2016Hacking for Salone: Drone Races - Di Saverio; Lippolis - Codemotion Milan 2016
Hacking for Salone: Drone Races - Di Saverio; Lippolis - Codemotion Milan 2016
 
Rockin' the Web into the Next Dimension: JQueryTO 2014 Final Keynote
Rockin' the Web into the Next Dimension: JQueryTO 2014 Final KeynoteRockin' the Web into the Next Dimension: JQueryTO 2014 Final Keynote
Rockin' the Web into the Next Dimension: JQueryTO 2014 Final Keynote
 
Augmented reality's uses
Augmented reality's usesAugmented reality's uses
Augmented reality's uses
 
Types of animation in multimedia
Types of animation in multimediaTypes of animation in multimedia
Types of animation in multimedia
 
Art of maya
Art of mayaArt of maya
Art of maya
 
Hacking for salone: drone races
Hacking for salone: drone racesHacking for salone: drone races
Hacking for salone: drone races
 
EuroIA 2016 Designing Connected Products
EuroIA 2016 Designing Connected ProductsEuroIA 2016 Designing Connected Products
EuroIA 2016 Designing Connected Products
 
The Immersive Web
The Immersive WebThe Immersive Web
The Immersive Web
 
3D in Android
3D in Android3D in Android
3D in Android
 
Joshua meyer y1 gd engine_terminology
Joshua meyer y1 gd engine_terminologyJoshua meyer y1 gd engine_terminology
Joshua meyer y1 gd engine_terminology
 
Keynote: The Immersive web
Keynote: The Immersive webKeynote: The Immersive web
Keynote: The Immersive web
 
Virtual reality - Google Cardboard
Virtual reality - Google CardboardVirtual reality - Google Cardboard
Virtual reality - Google Cardboard
 
Visual Effects (VFX)
Visual Effects (VFX)Visual Effects (VFX)
Visual Effects (VFX)
 

Recently uploaded

Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.francesco barbera
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceMartin Humpolec
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
20200723_insight_release_plan
20200723_insight_release_plan20200723_insight_release_plan
20200723_insight_release_planJamie (Taka) Wang
 

Recently uploaded (20)

Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your Salesforce
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
20200723_insight_release_plan
20200723_insight_release_plan20200723_insight_release_plan
20200723_insight_release_plan
 

Augmented Reality Workshop abridged

  • 1. AUGMENTED REALITY FOR MARKETING & TALENT DEVELOPMENT Note: Logo links disabled in SlideShare. 1
  • 2. Live workshop presented at the Milwaukee Media Communications Association, Intl. Meetup March 6, 2013 Version : This Is an abridged presentation edited for SlideShare hosting For additional information please contact: John Grozik: john@digitalcampfires.us Please Note: Slide animations, internal links, hotspots, and/or URLs may not work in this SlideShare conversion of the workshop presentation. There is no audio track in this program. URL Links require Internet Access. Broadband suggested for YouTube demos. 2
  • 3. AUGMENTED REALITY FOR MARKETING & TALENT DEVELOPMENT MCAI WORKSHOP TRACK 2 JOHN GROZIK CEO DIGITAL CAMPFIRES PRESS JOHN@DIGITALCAMFIRES.US 3
  • 4. AUGMENTED REALITY FOR MARKETING & TALENT DEVELOPMENT Use Space Bar , Mouse or Arrow Keys to view all slides. 4
  • 5. MCAI Meetup, March 6, 2013 This is an abridged version. For additional information please contact: John Grozik: jgrozik@gmail.com Videos intro: Corning Glass Demo (6:33) below was shown before workshop. Corning Glass Demo: (6:33) (Short version without host comments) Corning Glass Demo: Long version: (11:25) Corning: The Near Future (5:33) (Music) Microsoft Future Vision (1:56) Project Natal Milo demo (3:54) 5
  • 7. MAGIC LANTERNS: 1650 TO EARLY 1900’S Magic Lantern Presentations 7
  • 8. A TRIP TO THE MOON Marie-Georges-Jean A Trip to the Moon (1902) Méliès French Illusionist & Filmmaker 8
  • 9. TRAINING SIMULATIONS:VIDEO DISCS Interactive Video & Game Console 9
  • 10. IMMERSIVE 3D ENVIRONMENTS Second Life Home Page 10
  • 11. AUGMENTED REALITY ORIGIN The term augmented reality is believed to have been coined in 1990 by Thomas Caudell, working at Boeing. 11
  • 12. A DEFINITION OF AUGMENTED REALITY “Real people in the real world interacting in real time with data enhanced displays.” (J. Grozik, 2013) 12
  • 13. MONDAY NIGHT FOOTBALL: LINE MARKER 13
  • 14. MARKERS (ILLUSTRATION) FINGERFUNK Click for info> http://www.fingerfunk.se/ARCB/ 14
  • 15. WHY AUGMENTED REALITY? WHY NOW? 1 of 2 15
  • 16. ELEMENTS OF AR 2 of 2  Smartphone or Tablet (or desktop computer)  Internet Access (3G, 4G, wireless, wired)  Digital Cameras (front & back)  Location Identity: GPS, WiFi, Cell Towers, NFC  AR Apps  Markers/Triggers (graphics, photos, digital watermarks, QR Codes)  Authoring tools for Smartphones, tablets, desktop  BSO’s (Love of Bright Shiny Objects)  Imagination 16
  • 17. AR GLASSES & GOGGLES 1 of 3 Project Glass Video Demo (2:30) Project Glass Extended Video Demo: 11.5 minutes Google Glasses Introduction at Google I/O 2012 17
  • 18. MICROSOFT AR GLASSES 2 of 3 Microsoft AR Glasses Temp link to images Microsoft Sustainable Future Video: Microsoft OmniTouch Project Longer video> http://youtu.be/Pz17lbjOFn8 Microsoft Research Holodesk> Microsoft Augmented Education Projects> 18
  • 19. HEAD TRACKING FOR IPHONE 3 of 3 Click Image for Video Demo Head-Coupled Perspective on Mobile Devices. Tracks the head of the user with the front facing camera in order to create a glasses-free monocular 3D simulation. Such spatially-aware mobile displays enable user interaction. “Galaxy S4?” It does not use the accelerometer and relies only on the front camera. Try the i3D app for free: i3D http://iihm.imag.fr/francone/i3D/ 19
  • 20. MARKERS: QR CODES READERS 1 of 2 QR Codes support URL, Message, Phone, Video Links, Smart Marker, SMS, Email content. Apple: “QR Code Reader” Android: “QR Droid” App 20
  • 21. AUGMENTED REALITY SOLUTIONS 2 of 2 • For the consumer -Marketing, Interaction • Parking Space Finder • Industrial Uses (design, training, demo) • In Building Navigation • Commercial Uses - Building Design • Mechanical Repair • Showcasing Products • Automotive Repair • eCommerce • City Planning (Smart Planning) • mCommerce • Navigation (Way Finding) • Retail POS Product Virtualization • Medical Training (Simulations) • Off POS Product Virtualization • Employee On-boarding • Travel and Tourism • OSHA Training • Exhibitions • Maintenance Training • Event Management (tradeshows) • Technical Simulations • Building and Construction • Virtualized Product • Social Networking - Consumer Engagement • Education • Games & Gamification • Location linked advertising, Deals/Offers 21
  • 22. AURASMA TED Demo: 8:05 1 of 1 www.aurasma.com Campaigns Every image, object and place can have its own Aura. Auras can be as simple as a video, a link to a web page or as complex as a lifelike 3D animation. Creating an Aura: 7:38 Aurasma Quick Demo (2:11) 22
  • 23. DIGIMARC 1 of 3 www.digimarc.com 23
  • 24. DIGIMARC 2 of 3 www.digimarc.com 24
  • 25. DIGIMARC-DISCOVER HOT SPOTS 3 of 3 Video about Digimarc 25
  • 26. MARKERS: AUGMENTEDEV 1 of 3 AugmenteDev Marker: http://augmentedev.com Pro Developer Version 100€ per License/month 26
  • 27. MARKERS: AUGMENTEDEV 2 of 3 AR 3D Model Marker Touch to Reposition Above images from video at: http://www.youtube.com/embed/EEstFtQbzow 27
  • 28. MARKERS: AUGMENTEDEV 3 of 3 AR 3D Model Above image from video at: http://www.youtube.com/embed/EEstFtQbzow 28
  • 29. MARKERLESS: CLOTHING AT TARGET 1 of 2 Zappar brings clothing to life using our bespoke Augmented Reality (AR) technology. If you have an iPhone, iPad or Google/Android phone you can open up a whole new world of fun with Zappar Powered garments and greeting cards, books, CD’s, Home > http://www.zappar.com posters, calendars or toys. Or a promotion for a film, TV show or Rabbit > Welcome new games title. T-shirt > T-shirt Demo 29
  • 30. MARKERLESS: WALMART PIZZA 2 of 2 “Purchase The Amazing Spider-Man DVD/Blu-ray at Walmart and use the magic of Augmented Reality to bring Spidey to life. If you purchase the Spider-Man-themed Marketside pizzas only available at Walmart and use the Web-slinger app, you can bring the Lizard to life! Put both the DVD and Pizza box together and be amazed as Spidey battles the Lizard” 30
  • 31. AR APPS 1 of 1  Digimarc* (www.digimarc.com/) Digital Watermarks  AugmenteDev* (www.augmentedev.com) Visualize 3D  Layar* (www.layar.com) Add AR to Print Media  Zappar* (www.zappar.com) Image Recognition Markers  Fingerfunk* (www.fingerfunk.se) AR Solutions  Wikitude* (www.wikitude.com) Publish & Distribute  Aurasma (www.aurasma.com) Discover, Create, Share AR  Junaio (www.junaio.com)AR Browser & Publishing App  Tagwhat (www.tagwhat.com) Tell Your Story  Blippar (www.blippar.com/about) Image Recognition APP  Metaio (www.metaio.com) AR Experiences Design  GlorAR (www.glorar.com/about.html) GPS placed objects  ARmedia (www.armedia.it) Note: *Demo Stations 31
  • 32. LAYAR Video Demo (2:15) 1 of 12 Info: (layar.com) With Layar, digital “layers” are displayed in the device’s camera view, enhancing the view of the real world. • Point, scan and view objects enhanced with Layar to see links and other digital extras appear on top of printed content: newspapers, magazines, ads and more. • Static print content comes to life with Augmented Reality video and interactivity. • View and navigate to GPS defined locations including metro stops, ATMs and restaurants. • Learn more about your location, including historical information, nearby houses for rent or sale, museums, restaurants, hotels, hospitals • Browse thousands of content layers developed by Layar’s community of developers. Add your own layers. • Share experiences on Facebook, Twitter, Pinterest, Email. 32
  • 33. LAYAR Video QR Code Update (:58) 2 of 12 The Layar Creator: Features Tool for activating print with digital content. The Layar Creator is everything needed to add digital content to static print media. www.layar.com Layar App Service: Download Links . Video Demo (2:15) Authoring Video Click image for app store 33
  • 34. AR SOLUTIONS: PRINTED TRIGGERS 3 of 12 Augmented Reality enhanced content Magazines may be read without embedded AR enhancements. Several apps are developing in this active market segment.  Image recognition triggers/markers, QR Codes, Logos  Audio files, Video files  “Buy now” and “Call now” options  Photo galleries  GPS linked Maps, location navigation,  Self-guided tours, museum wayfinding  Advertising/sponsor links  3D Models  2D/3D Animations  Virtual Store with product demos  Popup Interactive Menus  Requests for info  Social marketing (Instagram, Pinterest, Twitter, Facebook)  Multi-language  User Analytics 34
  • 35. LAYAR CREATOR GUI 4 of 12  Drag and drop action buttons add AR overlays on page selected.  Button options:  Basic  Media  Social  Developer  Custom 35
  • 36. HOG MAGAZINE PROJECT 5 of 12 36
  • 37. LAYAR CREATOR GUI 6 of 12 37
  • 38. LAYAR CREATOR GUI 7 of 12 38
  • 39. LAYAR CUSTOM BUTTONS 8 of 12 39
  • 40. LAYAR CREATOR GUI 9 of 12 AR Overlay 40
  • 41. LAYAR CREATOR GUI 10 of 12 AR Overlay Link AR Overlay Link AR Overlay Link 41
  • 42. LAYAR CREATOR GUI 11 of 12 AR URL Link AR Video Link 42
  • 43. LAYAR CREATOR GUI 12 of 12 AR Web Link AR Call Link 43
  • 44. AR-MEDIA 1 of 1 Layer Management for Cinema4D Real-Time Animations Whitepaper: Augmented Reality and the Future of Printing and Publishing 44
  • 45. BRANDCOMMDIGITAL 1 of 1 BrandCommDigital Video Channel Co-op Video Simulation> http://youtu.be/hpMi0nxte8M 45
  • 46. WIKITUDE 1 of 1 www.wikitude.com Videos> Wikitude SDK Features Web Browser AR Scan Your Money 46
  • 47. JUNAIO 1 of 1 www.junaio.com Video Demo (1:43) 47
  • 48. 1 of 5 HANDS-ON… A. Get the AR handout from JG B. Demo stations in hallway (Programs) C. Demo of Harley Project in this room D. Download a QR Code reader for iOS or Android JG suggests: QR Droid for Android QR Reader for iPhone for IOS E. Use QR Codes at demo stations to download the featured Android or Apple AR app 48
  • 49. DEMO STATIONS 2 of 5 Note: Available to workshop participants 1) Digimarc (www.digimarc.com/) Digital Watermarks 2) AugmenteDev (www.augmentedev.com) Visualize 3D 3) Layar (www.layar.com) Add AR to Print Media 4) Zappar (www.zappar.com) Image Recognition Markers 5) Fingerfunk (www.fingerfunk.se) AR Solutions 6) Wikitude (www.wikitude.com) Publish & Distribute 49
  • 50. AR APPLICATIONS HIGHLIGHTED 3 of 5 Note: Apps highlighted during workshop  Wikitude (www.wikitude.com) Publish & Distribute  Layar (www.layar.com) Add AR to Print Media  AugmenteDev (www.augmentedev.com) Visualize 3D  Zappar (www.zappar.com) Image Recognition Markers  Fingerfunk (www.fingerfunk.se) AR Solutions  Junaio (www.junaio.com)AR Browser & Publishing App  Tagwhat (www.tagwhat.com) Tell Your Story  Blippar (www.blippar.com/about) Image Recognition APP  Metaio (www.metaio.com) AR Experiences Design  Aurasma (www.aurasma.com) Discover, Create, Share AR  GlorAR (www.glorar.com/about.html) GPS placed objects 50
  • 51. Q-Up on Youtube: Q-UP PLUS AR TO EXISTING APP TM 4 of 5 Empowering Consumer Discovery  Local, SaaS, Cloud and corporate firewall support  Secure cross platform compatibility (iOS, Android)  QR Code, Bluetooth, Wireless, user connectivity (NFC waiting for Apple UI)  Branded GUI, User analytics  Multi-language versions under development  Embedded social media/marketing support (Twitter, Facebook)  GPS location aware, Planned hands-free, heads-up display, LISA voice control, image recognition  Exploring various AR SDK’s <comparison chart Home Page: www.q-upmyapp.com Android Q-UP App Apple Q-UP App 51
  • 52. 5 of 5 THANKS FOR AUGMENTING MY REALITY! For additional information please contact john@digitalcampfires.us John is available for in-person workshops, conference presentations, customized training, and augmented reality/immersive 3D environments challenges. www.digitalcampfirespress.com 52

Editor's Notes

  1. Augmenting the live experience is conventionally in real-time and in context with environmental elements, such as sports scores on TV during a match.
  2. Click to reveal Tablet
  3. Dealerships:Increase in-person visits to dealerships (Augmented Reality Displays)In-app dealership features (In-store location linked customer loyalty options)Location linked custom screen displaysInteractive technical training for employeesVirtual displays3D projection mappingCustomer loyalty in-store kiosks (special offers, sales, surveys, electronic couponsLocation/services presence in Augmented Reality app (Layar, Wikitude, Arasma) HOG Magazine: Augmented Reality enhanced content May be read without embedded enhancements. (Android &amp; Apple platforms)Image recognition triggers/markers, QR Codes, HD LogoAudio filesVideo filesPhoto galleriesMaps, location navigation, Guided ridesAdvertising links3D ModelingAnimationsVirtual Store with product demonstrationsInteractive MenusRequests for infoSocial marketing (Instagram, Pinterest, Twitter, Facebook, LinkedIn)Multi-language options (English, Future&gt; Chinese, French, German, Italian, Spanish)SaaS supportHeads-up displays (Google’s Glass, Microsoft) HOG Members: What if you could provide your Harley Owners Group (HOG) members with…The ability to securely electronically share their personal contact information with other membersElectronic tickets to 110th Anniversary Celebration and other events needing ticketingElectronic Gift CardsSchedule a Test RideMember Event Calendar HOG linkDealer locatorMember to member private, secure info connections HD Events:Q-Up+ contact manager appSaaS app/info security (Local, Cloud and corporate firewall support)Cross platform compatibilityQR Code, Bluetooth, NFC (future) connectivityHD Branded GUIUser analyticsMulti-language versions under developmentEmbedded social media/marketing support (Twitter, Facebook)Hands free, heads-up display, voice response interface
  4. Dealerships:Increase in-person visits to dealerships (Augmented Reality Displays)In-app dealership features (In-store location linked customer loyalty options)Location linked custom screen displaysInteractive technical training for employeesVirtual displays3D projection mappingCustomer loyalty in-store kiosks (special offers, sales, surveys, electronic couponsLocation/services presence in Augmented Reality app (Layar, Wikitude, Arasma) HOG Magazine: Augmented Reality enhanced content May be read without embedded enhancements. (Android &amp; Apple platforms)Image recognition triggers/markers, QR Codes, HD LogoAudio filesVideo filesPhoto galleriesMaps, location navigation, Guided ridesAdvertising links3D ModelingAnimationsVirtual Store with product demonstrationsInteractive MenusRequests for infoSocial marketing (Instagram, Pinterest, Twitter, Facebook, LinkedIn)Multi-language options (English, Future&gt; Chinese, French, German, Italian, Spanish)SaaS supportHeads-up displays (Google’s Glass, Microsoft) HOG Members: What if you could provide your Harley Owners Group (HOG) members with…The ability to securely electronically share their personal contact information with other membersElectronic tickets to 110th Anniversary Celebration and other events needing ticketingElectronic Gift CardsSchedule a Test RideMember Event Calendar HOG linkDealer locatorMember to member private, secure info connections HD Events:Q-Up+ contact manager appSaaS app/info security (Local, Cloud and corporate firewall support)Cross platform compatibilityQR Code, Bluetooth, NFC (future) connectivityHD Branded GUIUser analyticsMulti-language versions under developmentEmbedded social media/marketing support (Twitter, Facebook)Hands free, heads-up display, voice response interface
  5. Refer to handouts