1:1 personalization is something we live by at Digital Fusion. Take your marketing efforts to the next level by implementing targeted marketing efforts.

1. Customer Loyalty
AND the Personalization Imperative

2. Personalization: Central To Customer Loyalty

3. Personalization Becomes Fundamental

4. Obstacles to Personalization

5. Top Digital Priorities - 2015

6. Segment Based
Marketing
focuses on finding
people for a product.
Individually Personalized
Marketing
focuses on finding
a product for a person.
Segmentation vs. Personalization

7. Achieving True 1:1 Personalization
7

8. The Personalization Maturity Curve

9. Personalized Journeys Drive Business ROI
*Transforming Customer Experience: From Moments to Journeys, 2013
+36%
Customer
satisfaction
+19%
Likely to
stay/renew
+28%
Willingness to
recommend
+33%
Less likely to
cancel/churn