The document discusses how a brand's email marketing compares to the top 60 global retailers. On average, brands scored 73% on key metrics like legal compliance, compelling calls to action, and strong propositions. However, emails often lacked shareability and mobile optimization. Copywriting and subject lines needed improvement as well. The document provides tips on specific elements like sign up forms, images, personalization, offers, and subject lines to strengthen email marketing performance.

1. HITTING THE MARK
HOW DO YOU STACK UP AGAINST
THE WORLD’S LARGEST RETAILERS?
dotMailer.co.uk/retail
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2. 60 global brands…that you can outdo
Average score 73%
Brands were legally
compliant
Calls to action were
compelling
Propositions were strong
But…
Emails weren’t shareable
Mobile is still an
afterthought
Copywriting was
mediocre
Subject lines were
prescriptive
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3. Sign up
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4. Follow up

5. Follow up
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6. Credibility
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7. Deliverability
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8. Images
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9. Images
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10. ALT text

11. Rendering
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12. Link to web version
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13. Personalisation

14. Personalisation
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15. The offer
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16. Mobile
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17. Mobile

18. Tying It All Together
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19. Landing page

20. Unsubscribe
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21. Subject lines
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22. Subject lines: language
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23. Follow: @dotMailer
Download: dotMailer.co.uk/retail