Learn How We Make AWESOME video at Digital Marketer. Check out the original Blog Post here: digitalmarketer.com/video-marketing-tools & SUBSCRIBE to our YouTube Channel here: www.youtube.com/digitalmktr

1. THE VIDEO MARKETING
TOOLS WE USE AT
DIGITAL MARKETER

2. BEFORE WE BEGIN I WANT
TO MAKE SURE YOU
UNDERSTAND THAT…

3. ALL OF THIS EQUIPMENT
ISN’T NECESSARY TO GET
STARTED WITH VIDEO.

4. RYAN DEISS GOT STARTED
WITH VIDEO USING
POWERPOINT FOR VSLS

5. AND A FLIPCAM WHEN
FILMING A TALKING
HEAD CLIP.

7. That said, you should understand you can
get started making videos using simple
equipment such as a light source,
computer, and video camera from your
smartphone.
Matt Coleman
Video Marketing Manager,
Digital Marketer

8. So you have probably seen a
few different styles of videos
we use here at Digital
Marketer…

9. Here are the styles of video we do:
The Talking Head Format
Screen Capture
Animated Videos
Video Sales Letter
1
2
3
4
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10. Download our ULTIMATE Digital Marketing Tool Box! 9 Free
PDFs of our best stuff.
1

11. THE TALKING HEAD VIDEO
1

12. Talking Head Video
As you can see, there is a white background behind me.
This is a white backdrop you can purchase from Amazon
in a variety of sizes (this one is 8 x 16)

13. Talking Head Video
In the past, we used a green screen backdrop but it was
very difficult to create a professional looking sharp
image.

14. Talking Head Video
We made some improvements by using green screen
paint but decided to make the switch to a white
backdrop. It not only creates a sharp image but also
saves us time on post production.

15. Talking Head Video
To light the subject, we use two softbox lights from a
Cowboy light kit. To light the background, we use two
FotoDiox 500 LED light panels on both the left and
right side of the backdrop with a 1000 LED light panel
above.

16. Talking Head Video
For the audio, we use a Sony UTX-B2 transmitter lavalier
mic which connects to the Sony URX-P2 receiver.

17. Talking Head Video
Alternatively you could use something like a Rode
Smartlav Lavalier Mic for filming on a smartphone.

18. Talking Head Video
The camera we use is a Canon Vixia HF G10. We have
three of these Canon cameras so we can film at multiple
angles. They film at a resolution of 1080—great for
YouTube standards.

19. Talking Head Video
The main tripod we use is the Manfrotto 546 B for the
frame with the Manfrotto MVH502 A for the tripod
head.

20. Talking Head Video
We also have two Pearstone VT – 2100 tripods that are
great for a smaller budget and are extremely portable.

21. Talking Head Video
For a teleprompter, we use an iPad with a program
called Visio Prompt. Visio Prompt is a great program
that is very intuitive and allows you to change the speed,
font size and includes many other features.

22. Talking Head Video
After filming, we take our footage to the Macbook Pro
and edit the footage using Adobe Premier. If additional
graphics are needed we add them using After Effects.

23. SCREEN CAPTURE
2

24. Screen Capture
We use ScreenFlow to capture footage directly from the
computer. This easily allows for features including zoom,
highlighting specific areas of the screen and basic video
editing.

25. ANIMATED VIDEOS
3

26. Animated Videos
When creating video for a piece of software we create
animated videos from Powtoons. These videos are easy
to make and are similar to creating a PowerPoint
Presentation.

27. Animated Videos
We just record a voice over using a basic hand mic and
import the audio into Powtoons to get started. Once
this is done, we make additional changes in ScreenFlow
before compressing the video with HandBrake.

28. Animated Videos
If we want to add some music or other visuals we head
over to http://VideoBlocks.com.

29. VIDEO SALES LETTER
4

30. Video Sales Letter
When Ryan Deiss wants to create VSLs he creates the
content using KeyNote. He’ll then use ScreenFlow to
record his computer screen and a headset microphone
for the audio. You can also use QuickTime Player to
record your screen.

31. Download our ULTIMATE Digital Marketing Tool Box! 9 Free
PDFs of our best stuff.
1

32. THANK YOU!
Matt Coleman
Video Marketing Manager,
Digital Marketer
“Subscribe to our YouTube
Channel Below!”

33. QUESTIONS?
Feel free to reach out to us …
Facebook: facebook.com/digitalmarketer
Twitter: @digitalmktr
Check out our blog here!