This document contains an international SWOT analysis template with placeholders for strengths, weaknesses, opportunities, and threats. The template includes sections for current assessment as well as goals and project planning. Users are instructed to replace the placeholder example text with their own analysis. The SWOT framework is intended to help users evaluate positive and negative internal and external factors that may impact their international business strategy.
1. S W
T
Strengths
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Opportunities
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Threats
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text.
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Weaknesses
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INTERNATIONAL SWOT ANALYSIS
Sub headline
2. • Comparison shopping
• Cash back. E-gifts. Auctions
• Personalized site recommendations
• International delivery and purchase tools.
• International shoping through
global.shop.com
• Friendly and customized shopping
environment with a network of unfranchise
owners (consultants).
• Third-generation shopping search
• Intuitive site navigation.
• Enter new markets and segments
• Potential to develop their own in-house
products.
• Market America acquisition of Shop.com
opens room to the use its Shopping Platform
better inventory and distribution.
• Expansion to more countries
• New specialist applications.
• (win over competitors. Draft)
• ·Support core business economies.
Threats
• Use third party for international customer
shipping and/or payments·
• Brand Power: We can not match major
competitors brand advertising. i.e. Amazon.
• Direct Consumer service phone line only available
Monday through Fridays, which- sometimes wait
time (15 min or more).
• Shop consultant (affiliate) is available at different
times depending on what local area the customer
is located, and it is up to the consultant to be
available at certain times or not. ex. 24/7.
S W
TO
• Loss affiliate alliances and partners
• Strong competition
• Competitors new products and innovation
• International legislations and tax increases could
impact.
• Environmental effects would favor larger
competitors.
Opportunities
WeaknessStrenghs
INTERNATIONAL SWOT ANALYSIS
3. S
Strength
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Strength
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Strength
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Strength
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Strength
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Strengths
INTERNATIONAL SWOT ANALYSIS
4. W
Weaknesses
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Weaknesses
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Weaknesses
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Weaknesses
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Weaknesses
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Weaknesses
INTERNATIONAL SWOT ANALYSIS
5. O
Opportunities
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Opportunities
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Opportunities
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Opportunities
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Opportunities
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Opportunities
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Opportunities
INTERNATIONAL SWOT ANALYSIS
6. T
Threats
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Threats
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Threats
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Threats
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Threats
INTERNATIONAL SWOT ANALYSIS
7. S O
Strengths
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Strengths
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Strengths
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Opportunities
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Opportunities
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Positive factors
INTERNATIONAL SWOT ANALYSIS
8. W T
Weaknesses
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Weaknesses
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Weaknesses
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Threats
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Threats
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Negative factors
INTERNATIONAL SWOT ANALYSIS
9. S OW T
Strengths
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Weaknesses
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Threats
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Strengths
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INTERNATIONAL SWOT ANALYSIS
10. S OW T
Strengths
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Weaknesses
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Strengths
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2009
2010
Differentiating values
INTERNATIONAL SWOT ANALYSIS
11. Current strengths
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Goals and project plan: strengths
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Strengths
INTERNATIONAL SWOT ANALYSIS
12. Weaknesses
Current weaknesses
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Goals and project plan:
weaknesses
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INTERNATIONAL SWOT ANALYSIS
13. Opportunities
Current opportunities
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Goals and project plan:
Opportunities
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INTERNATIONAL SWOT ANALYSIS
14. Threats
Current threats
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Goals and project plan: threats
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INTERNATIONAL SWOT ANALYSIS
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INTERNATIONAL SWOT ANALYSIS