7. • Labour & time intensive
• Un-scalable
• Observational
• Platform focused
• Eyeballs
Manual Tools & Tech People focused
• Volume
• Metrics
• Non-identifiable/
addressable
• Business
independent
• Observational
• Addressable
• At scale
• Segmentation
• Linked back to
business data
• True meaning
11. Mapping 1.3 billion individual’s engagements with 50,000 brands, TV shows, media, celebrities,
musicians, bands in near real time for the last two years
22. One Direction, Lucy Meck and Peter Andre
are key celebrity opportunities
X-Factor, Helen Flanagan and Kelly Brook
are celebrities to be de-prioritised in content
planning
29. People Pulse Audience Insight Base (net individuals)| South East Asia
Lalin Rungsiya Barameeanant
Chiang Mai, Thailand
Dedi Kurniawan
Yogyakarta, Indonesia
Anh Ðau
Hanoi, Vietnam
Anna Arancon
Manila,
Philippines
Thyaga Ravi Singapore, Singapore
30. People Pulse Audience Insight Base (ranked on audience overlap)| MARVEL South East Asia
High degree of affinity between
Marvel audience and gaming, over
7 x more likely to engage, play and
interact with gaming titles.
Significant bias towards Action
Adventure titles.
31. People Pulse Audience Insight Base (ranked on audience overlap)| MARVEL South East Asia
Movie taste is broadly reflective of
the audiences gaming repertoire
but we do see a broader
consumption of film content
resonating with the audience