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Similar a emergence of digital and social media engagement
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emergence of digital and social media engagement
- 1. Emergence of Digital & Social Media Engagement Submitted by: .Diksha Chhabra .Tarun Agarwal .Rahul Singh
- 2. Introduction of Media Mantra • In 2011, Media Mantra started by Mr. Udit Pathak and his wife Mrs. Pooja Pathak. • They do work for various client to build their brand image through PR tools like: Press Release Dissemination Pitch Notes Trend Based Stories Electronic Media Industry stories online Media
- 3. • Expertise Areas Media CoverageMedia Coverage Crisis ManagementCrisis Management Event ManagementEvent Management Celebrity CoordinationCelebrity Coordination Media Mantra
- 4. How Digital Media & Social Media Engagement is important for PR Agency in now days? • Engagement is the interaction between people and brands on social networks. • They share a same objective at different platform, both the media do same work to enhance the brand position of companies or clients. • The great benefits of both media for PR: consumers can have a relationship with their favorite brand, business or store and have a two-way conversation.
- 5. How you plan PR strategy for Digital Media, even new technologies emergence ? • New Digital apps are more creative. People even want to know about new apps coming in market. So they are already PR able. • We do both job Digital and Social for our PR client.
- 6. According to your opinion, what changes you have seen from past to present? • In Now days we can see lots of improvement in the perception of how media industry works. • Digital and Social media platform only making it more innovative and communicated to the people. • Digital media not only helps to raise the awareness of the brand but also helps increase the clients visibility online.
- 7. How your team handles the rumors and crisis on Social Media? CRISIS & RUMORS Prepare the Release and supporting content Monitor news and social media Publish, then attend to customer Collect and post clips
- 8. SEO Create viral campaign Create brand awareness Produce and share quality content Work with Traditional media Social media marketing How SEO is important for a PR Agency?