Mobile gaming app marketing plan

1. MARKETING PLAN

2. 1. EXECUTIVE SUMMARY

3. SUCCESSFULLY MARKET AND INTRODUCE
THE NEW MOBILE GAMING APP
COMPANY’S
GOAL

4. 2. SITUATIONAL
ANALYSIS

5. COMPANY
OVERVIEW

6. WHAT
DOES THE
COMPANY
DO ?

7. CREATING
HIGH
DEFINITION
ENTERTAINING
MOBILE
GAMES

8. WHAT
VALUES
THE
COMPANY
EMBRACES
?

9. ENTERTAINMENT
FUN
EXCITEMENT
ADVENTURE
QUALITY
EXPERIENCE

10. TARGET MARKET
Apple IOS App StoreGoogle Play Store

11. TARGET
CUSTOMERS

12. TARGET CUSTOMERS
MARKET SHARE
Games Entertainment
Others
CUSTOMERS
PLAYING
GAMES
DURING
THEIR
“ME TIME”

13. 3. GOALS

14. DOWNLOADS - 100,000
AVERAGE DURATION OF USE
PER DAY - 25MINS
REVENUE - $1,20,000
TARGET FOR THE
FIRST MONTH
AFTER LAUNCH

15. 4. STRATEGY

16. TARGET MARKET
Customers
Android and IOS users
Mostly Gamers
Kids and teenagers
Competitors
Nekki
SNK Playmore
TNSoftware

17. VALUE PROPOSITION
High Definition Quality Gaming
Fun, Entertaining & Enjoyable
Experience
Challenge a friends or random
gamers online

18. POSITIONING
Points of Parity
High Definition Graphics
Single Player Mode
Online Multiplayer Mode
Points of Difference
Vast roster of characters from
different gaming series
Rewards after completing
challenges
3-Dimensional gaming view

19. 5. TACTICS

20. PRODUCT - FIGHTING FORCE GAME (MOBILE APP)
3-DIMENSIONAL GAMING VIEW
HIGH DEFINITION GRAPHICS
VAST ROSTERS OF CHARACTERS FROM DIFFERENT SERIES
UNIQUE FIGHTING STYLES
CHALLENGING
STORY MODE ONLINE GAMING
ENTERTAINING

21. PROMOTION

22. PRICE
Primary Features - Free
Basic Rosters
Single Player Mode
Online Gaming
Premium Features(full app) - $6
Advanced rosters
Different abilities & rewards
Online Tournaments

23. 6. IMPLEMENTATION

24. PHASE 1
Strategic Positioning
Game Awareness
Web Presence

25. PHASE 2
Blog Strategy
Viral Videos
Guerrilla Marketing

26. THANK YOU !