Personal Branding Through Instagram (1)
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This document discusses the importance of personal branding, especially on Instagram. It notes that 70% of employers use social media to screen candidates, and freelancing will make up 43% of the US workforce by 2020. Personal branding on social media is important as engagement is 561% higher when a brand message is shared personally rather than by a company. It profiles several individuals like Tasya Farasya and Raditya Dika who have built successful personal brands on Instagram. The document provides tips for developing an effective personal brand on Instagram, including finding your passion, understanding your audience, creating consistent content, and developing a social media planning strategy.
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Personal Branding Through Instagram (1)
- 1. PRATHIVIANDCO. ENTERING THE FUTURE OF BRANDING Personal Branding Series No. 1 - Instagram Hack
- 2. FACTS! INTERVIEWERS GO ONLINE 70% of employers use social media to screen candidates during the hiring process JOB NATURE SHIFTING The average person switches jobs every 2 to 3 years, and by 2020, freelance and contract workers will make up 43% of the U.S. workforce. SOCIAL MEDIA PLAYS GOD Every likes, views, comments, shares are recorded ENGAGEMENT GOES PERSONAL A person gets 561% more engagement sharing a brand message than a message sent by a company
- 3. THE FUTURE OF BRANDING IS PERSONAL TASYA FARASYA Beauty Influencer, 2.3 M instagram followers, a woman with passion. Ambassador for MIZZU, NIVEA, FOCALLURE, dll INIJIE Food photographer and blogger. Build his own business INIJIE ACADEMY. Bringing his own personal brand to his business RADITYA DIKA A writer and a comedian. His managed personal brand made him known for his expertise and specialized set of skills
- 4. WHO NEEDS PERSONAL BRANDING? PERSONAL BRANDING SERIES 1 | PRATHIVI AND CO.
- 5. What's Your Personal Brand? WHAT ARE YOU PASSIONATE ABOUT? WHAT SUBJECTS ARE YOU DRAWN TO? WHAT IS THE MESSAGE YOU WANT TO CONVEY?
- 7. Content Creator "Posting for Reasons" Bloggers, Vloggers, Experts, Memes Lifecasters "Living their Best Life" Special Talent, Entrepreneur, High-End Model, Celebrity, Public Figure, etc
- 8. "YOU" AND WHAT ARE "YOU" ABOUT (USP) Find Your Passion What are you good at? What do you love the most? What makes your heart tingle? DO SWOT! Find your opportunity and make it your value Benchmark! Is there anyone out there like you? Know Your Audience Do Some Research
- 9. Social Media
- 11. Do It Yourself WHICH PART OF THE INSTAGRAM SHOWS YOUR USP?
- 12. WHAT YOU WANT? WHAT THE AUDIENCE NEEDS? TREND KEEP YOURSELF UPDATED
- 13. reach your audience MIND YOUR PICTURES! BE A CREATIVE STORY TELLER BE INTERACTIVE! PERSONAL BRANDING SERIES 1 | PRATHIVI AND CO. BE CONSISTENT!
- 14. Content Creation AWARENESS INTEREST DESIRE PERSONAL BRANDING SERIES 1 | PRATHIVI AND CO. ACTION
- 17. PERIODICALLY GOALS - CONTENT TYPE DAILY FEEDS AND STORIES CONTENT IDEA - PHOTO AND COPY WRITING TIME SCHEDULING Instagram Social Media Planning PERSONAL BRANDING SERIES 1 | PRATHIVI AND CO.
- 18. DO IT YOURSELF Social Media Planning
- 19. Another Instagram Content Important Points Profile Picture Biography Copy Writing and Hashtagging
- 20. If you’re not branding yourself, you can be sure others do it for you. ON POINT! PERSONAL BRANDING SERIES 1 | PRATHIVIANDCO.
- 21. EMAIL ADDRESS prathiviandco@gmail.com PHONE NUMBER 081259477197 Contact Us Have any questions or suggestions? PERSONAL BRANDING SERIES 1 | PRATHIVIANDCO.