Detailing our brand and demographics.

1. Eco active. American
Eco . Active . American
Dirtball, the brainchild of Joe Fox, Dirtball, the original recycled,
race car driver, entrepreneur and American, street savvy
North Carolina native, founded in brand worn by extreme
2008. sports enthusiasts.
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2. Eco active. American
Eco . Active . American
Philosophy Dirtball is a brand based company We are not tree huggers but we
providing only the highest quality sure want to stop the destruction
eco-friendly products available. of our planet. Our collections are
produced using only eco-friendly
Dirtball believes in preserving the organic cotton and recycled post
planet and everything we make consumer materials, everything is
and do is in consideration of manufactured in modern factories
our environment. under fair trade conditions.
Dirtball offers a 20% discount for
next purchase of the Dirtball original
short when the customer returns
their old used Dirtball garment.
We are a member of “1% for the Planet”.
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3. Eco active. American
Eco . Active . American
Quick Facts ...On present day textile manufacturing and its impact on global warming
Waste and impact on • Cotton uses some 25% of the
the environment: world’s insecticides, even though
it is grown on 2.4% of the world’s
• It takes 1/3 lb of agricultural land.
chemicals to produce 1 standard
cotton t-shirt. • Cotton consumes 60% of the
insecticides applied in the U.S.
• Cotton requires 22,000 litres
of water to produce 1 kilogram • 3 billion plastic bottles recycled
of cotton lint making it the most is the equivalent of saving over
fresh water intensive crop in the half a million barrels of oil and
world. eliminating 400,000 tons of
harmful air emissions which
contribute to acid rain, global
warming and smog.
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4. Eco active. American
Eco . Active . American
Quick Facts ...On Recycling
• Recycling post-consumer cotton • The majority of the organic
helps to keep 5 billion pounds cotton is produced in Asia and
of waste from going into U.S. shipped to the U.S. offsetting any
landfills. environmental benefits due to the
transportation resulting carbon.
• By buying fabric made with
recycled cotton, we reduce the • Dirtball produce all garments
effects of insecticides and other as close to market territories as
chemicals in our soil, air and water possible in order to reduce our
tables. carbon footprint.
• Recycled cotton doesn’t use
the same level of manual labor
or land use that is required for
conventionally grown cotton.
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5. Eco . Active . American
Quick Facts... ...On Dirtball Products
• Each Dirtball T-shirt contains 6
16oz. water bottles.
• Dirtball offers incentives to
customers who return their shorts
after use so the fabric can be
recycled back into production.
No other clothing company has a
recyclable short.
• All prints are done using ECO
friendly substrates
whenever possible.
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6. Eco active. American
Eco . Active . American
Eco Facts... All our gear is made from
100% Recycled cotton and / or “ With a virtually zero carbon
footprint, no other clothing
100% recycled water bottles, brand can claim to be as
a process that has been environmentally
”
recently pioneered by knitting responsible as Dirtball.
fabric with thread extruded
from 1000’s of plastic No other brand is able to offer
water bottles. a product line like Dirtball, eco-
friendly, popular and fashionable.
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7. Eco active. American
Eco . Active . American
Target Market Our target consumer has a wide Focusing on a younger
range of interests but ultimately demographic in the action sports
has an active lifestyle. There is arena helps further position the
something in the collection for brand for longevity.
everyone from ages 12 – 30 yrs,
prints with attitude, to classic Old
Skool designs.
Whether heading for the local skate
park, setting off to the beach or
partying at the weekend, we offer
a range of stylish choices that are
both practical, hardwearing
and trendy.
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8. Eco active. American
Eco . Active . American
Content Dirtball t shirts are made out of Hardware includes a slick range
65% recycled cotton fibre and 35% of eco friendly manufactured
recycled plastic water bottles. Snowboards and Skate decks.
The shorts are 100% recycled
plastic water bottles, which have
been repurposed to create a high-
quality polyester blend fabric.
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9. Eco active. American
Eco . Active . American
Sustainability
“ My goal with the new line of
shorts is to combine style,
a rugged nature, with a
New for 2011 is a “water bottle-
based” fully functional Snowboard
jacket with moisture management
social conscience. system, sustainably grown cotton
Joe Fox ”
President, Dirtball Fashion
canvas jeans, a cool range of
boardshorts made from 100%
recycled plastic bottles and a full
collection of recycled content
sweatshirts and accessories.
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10. Eco active. American
Eco . Active . American
Product Mix
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11. Volcom
Eco active. American
Eco . Active . American
Brand Within our niche, we have no Some of the larger are:
Positioning direct competition.
Volcom
In general, however, our Patagonia
competition will cover over 50 Mountain Hard Wear
outdoor and action sports brands.
686
Burton
Salomon
Billabong
Hurley
Quiksilver
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12. Eco active. American
Eco . Active . American
Brand Values Active leisure attitude lifestyle brand
Cool, on trend but effortless in approach
100% Eco friendly
Kids to adults ages 12- 30 yrs
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13. Eco active. American
Eco . Active . American
Avenues to Wholesale distribution
Market
Independent retail sales
Retail concessions
Consumer trade events
Pop up stores
Online store
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14. $22.00 $24.00
$20.00 $45.00 $45.00
$40.00 $60.00
Eco active. American $80.00
$55.00
Eco . Active . American
Pricing
“ We are keenly priced in an
aggressive market and have
the added value of Eco
friendly products.
“
”
Our clothes are worn by top
athletes in the extreme
sports world.
”
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15. Eco active. American
Eco . Active . American
Marketing and Athlete / Event Sponsorship: Trade Shows:
Public Relations
Dirtball strives to sponsor athletes Attendance to the bi-annual Action
that offer great charisma and can Sports Retailer Shows and Surf
carry themselves as ambassadors Industry Expos in the U.S.A
for the brand. and Europe.
We support extreme sports events Online:
in line with our brand culture, and
in 2010 will be sponsoring Alan SEO / Back link / Blogging / Social
Arnette in his quest to conquer Networking – All used to generate
Mount Everest in aid of Alzheimer’s site traffic and increase brand
Disease. We also recognize awareness.
the great work being done by
THE BIG ISSUE to protect the
homeless in the U.K. and will be
sponsoring their Mount Kilimanjaro
Trek in Spring 2010.
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16. Eco active. American
Eco . Active . American
Marketing and The retail marketing strategy of Online affiliation with partner sites
Public Relations Dirtball centers around creating is another income stream and also
a strong corporate identity that increases overall site traffic driving
clearly defines our market niche. higher internet sales.
Joe Fox, President of Dirtball has
become a T.V. personality in recent Marketing to both brick and mortar
months and has enjoyed several and online stores. Dirtball are
appearances on FOX News and always interested in Partnership
Local T.V. stations. He is a natural and joint venture opportunities and
in front of the camera and is a recently teamed up with Mountain
great ambassador for the brand. Khakis to offer a cross-branded
special edition T Shirt. An affiliate
ECO friendly PR stunts to create agreement on both websites also
brand awareness. increases brand awareness and
increased traffic means more sales!
Press releases, blogs, and social
networking sites are essential to Print Advertising in conjunction
brand building. with magazine articles or in the form
of Advertorials.
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17. Joe Fox, President DIRTBALL Kris Barber, V.P. of Sales - Europe
joe@dirtballfashion.com kris@dirtballfashion.com
Lee Spach, V.P. of Sales - USA European Office
lee@dirtballfashion.com
1 Spencer Avenue
Head Office London
N13 4TS
246-F Trade Alley
Hickory, NC 28601 Phone: ++(0)7889 180439
Phone: (828) 304-1286
www.dirtballfashion.com
sales@dirtballfashion.com
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