Strategy is hard. The word strategy is synonymous with tough decisions, head scratching and late nights, but it doesn't need to be that way. At its core, strategy is about picking A or B and following through with the execution. In this presentation, Craig will describe the exact process he uses to create strategies for Distilled's clients. By the end, you'll have a clear process for defining your own strategy and ensuring the best chance of success.
14. “It’s important to make good decisions. But I spend
much less time and energy worrying about
‘making the right decision’ and much more time
and energy ensuring that any decision I make turns
out right.”
Scott McNealy (co-founder of Sun Microsystems)
28. Limited
passanger
service
Frequent,
reliable
departures
Short-‐haul,
point-‐to-‐point
routes
between
midsize
cities
and
secondary
airports
Very
low
ticket
prices
High
aircraft
utilisation
Lean,
highly
productive
ground
and
gate
crews
No
baggage
transfers
No
connections
with
other
airlines
Standardised
fleet
of
737
aircraft
Limited
use
of
travel
agents
No
meals
No
seat
assignments
15-‐minute
gate
turnarounds
Automatic
ticketing
machines
High
compensation
of
employees
Flexible
union
contracts
High
level
of
employee
stock
ownership
“Southwest,
the
low-‐fare
airline”
Source
30. Limited
passanger
service
Frequent,
reliable
departures
Short-‐haul,
point-‐to-‐point
routes
between
midsize
cities
and
secondary
airports
Very
low
ticket
prices
High
aircraft
utilisation
Lean,
highly
productive
ground
and
gate
crews
No
baggage
transfers
No
connections
with
other
airlines
Standardised
fleet
of
737
aircraft
Limited
use
of
travel
agents
No
meals
No
seat
assignments
15-‐minute
gate
turnarounds
Automatic
ticketing
machines
High
compensation
of
employees
Flexible
union
contracts
High
level
of
employee
stock
ownership
“Southwest,
the
low-‐fare
airline”
Source
34. “If you could get all the people in an
organization rowing in the same
direction, you could dominate any
industry, in any market, against any
competition, at any time”
Patrick Lencioni
35. Strategy is a tailored set of activities
which when combined create a potential
solution to a problem
66. Leverage our existing conference brand to create a lower cost,
digital-only SearchLove, which aims to target those that can’t
attend in our existing locations. They key activities would be to
focus on growing our earned and owned audience through
DistilledU, the Distilled blog and public speaking.
67. Leverage our existing conference brand to create a lower cost,
digital-only SearchLove, which aims to target those that can’t
attend in our existing locations. They key activities would be to
focus on growing our earned and owned audience through
DistilledU, the Distilled blog and public speaking.
72. “For me to get behind this idea, I’d
need to know that we wouldn’t
cannibalise our existing ticket sales.”
“That’s a terrible idea, we’d
cannibalise our existing conference
ticket sales.”
73. If you permit wallflowers during the
planning phase, they are likely to cast
long, passive shadows over the
organization when it comes time for
execution.
Robert
H.
Miles
78. The secrets of consulting
Which strategy when
Bringing science to the art of strategy
Simple rules for a complex world
What is strategy
The big lie of strategic planning
Your strategy needs a strategy
References: