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@joyannehawkins
WAYS TO GET
RESULTS
with Local SEO10
@joyannehawkins
Increasing
Sales by 10%
1Tree Service in
large urban city
@joyannehawkins
Our Place
“Home sweet home”
“Tree Removal”
Before After
@joyannehawkins
Our Place
“Home sweet home”
Removed 7
Ineligible GMB
Listings
4 were using mailboxes
2 were using virtual ...
@joyannehawkins
https://support.google.com/business/contact/business_redressal_form
1 report per
company/trend
@joyannehawkins
Our Place
“Home sweet home”
@joyannehawkins
“Our trend prior to hiring
your team had been
negative or flat year over
year. Currently they are
up by 10...
@joyannehawkins
From Position
#16 to #1
Dentist in Florida2
@joyannehawkins
Our Place
“Home sweet home”
“Emergency Dentist”
#16 #1
@joyannehawkins
Our Place
“Home sweet home”
Primary
Category
holds more
ranking
weight
@joyannehawkins
3936 Categories
in the USA
@joyannehawkins
Our Place
“Home sweet home”
Category Changes
2018
● Added 54
● Removed 49
● Updated 4
@joyannehawkins
More than 12
categories that apply
to dentists
@joyannehawkins
Practitioner Listings
“An individual practitioner is a
public-facing professional,
typically with his or h...
@joyannehawkins
Categories
Practice Practitioner
@joyannehawkins
End Result
@joyannehawkins
Our Place
“Home sweet home”
Deceased/Retired Practitioners
@joyannehawkins
Solo-Practitioners
@joyannehawkins
Brand New: Google will
now remove these upon
request.
Full details: http://bit.ly/gmbchange
@joyannehawkins
Increased Organic
Traffic by 45%
Private Investigator in
large urban city3
@joyannehawkins
Our Place
“Home sweet home”
150103
New Users from Google - Organic
@joyannehawkins
Our Place
“Home sweet home”
Review Schema
@joyannehawkins
Our Place
“Home sweet home”
Feb 1-28 CTR April 1-28 CTR Feb 1-28 Clicks April 1-28
Clicks
Total 1.9% 2.3% ...
@joyannehawkins
Our Place
“Home sweet home”
@joyannehawkins
Our Place
“Home sweet home”
@joyannehawkins
“Given the interest in the topic, I’m
surprised by the number of people
in the SEO industry who continue
t...
@joyannehawkins
Our Place
“Home sweet home”
@joyannehawkins
http://bit.ly/searchlove1
@joyannehawkins
Increased
Average Rating
from 4.6 to 4.8
Dentist in Florida4
@joyannehawkins
Negative Reviews
are the worst.
@joyannehawkins
Our Place
“Home sweet home”
● She was board certified
● It was very easy to prove that with external
publi...
@joyannehawkins
Our Place
“Home sweet home”
● She didn’t work across the street at the practice
they named.
● It was very ...
@joyannehawkins
Our Place
“Home sweet home”
From 4.6 to 4.8
@joyannehawkins
Removed 60% of
Their Negative
Reviews
Attorney in Florida5
@joyannehawkins
Review 1
● User had reviewed 5 attorneys in different states.
● In one review she used wording that made i...
@joyannehawkins
● User left the exact same review for 2 of his locations.
Duplicate reviews are
[generally] not allowed.
R...
@joyannehawkins
“Had a close friend hire him and he is not experienced
in trials and just advertises all the time gets bad...
@joyannehawkins
3 of 5 negative
reviews removed.
@joyannehawkins
www.localsearchforum.com
@joyannehawkins
Gain Traffic
From Long-Tail
Keywords
6Dermatologist in Florida
@joyannehawkins
http://bit.ly/searchlove2
@joyannehawkins
Create a page
about a very
specific
topic/service
Step 1
@joyannehawkins
1
2
3
@joyannehawkins
Link to the page from your GMB landing page.
Step 2
@joyannehawkins
Our Place
“Home sweet home”
End Result
@joyannehawkins
Increased GMB
Listing Views by
Over 300%
Lawn Care in Urban Suburb7
@joyannehawkins
Our Place
“Home sweet home”
Seasonal Business
@joyannehawkins
Added Landscape
Lighting Designer and
Christmas Shop as
categories in GMB.
@joyannehawkins
Our Place
“Home sweet home”
@joyannehawkins
Change the Primary
Category based on
the season.
@joyannehawkins
Captured 6x
More Local
Traffic
Insurance Company in Utah8
@joyannehawkins
Optimize for
City vs State?
@joyannehawkins
Utah had an Earthquake
@joyannehawkins
Impressions Clicks
[City] Searches 340 0
[State]
Searches
15,500 1,230
[Service]
Searches
7,897 205
State ...
@joyannehawkins
Increase
Impressions
by 65x
Attorney in Texas9
@joyannehawkins
Our Place
“Home sweet home”
@joyannehawkins
Our Place
“Home sweet home”
“Near Me” Optimization
@joyannehawkins
@joyannehawkins
Organic
Desktop
GMB
Organic
Mobile (AMP)
14,708
354
1,327
@joyannehawkins
From 246
to 16,389
Impressions
@joyannehawkins
Take Credit
for 25%
More Calls
Insurance Company in Utah10
@joyannehawkins
@joyannehawkins
Our Place
“Home sweet home”
Includes Calls from Ads
@joyannehawkins
Our Place
“Home sweet home”
Clicks-to-Call ≠Calls
@joyannehawkins
Our Place
“Home sweet home”
Only Tracks Mobile Calls
@joyannehawkins
Our Place
“Home sweet home”
Doesn’t Track
Unique Callers
@joyannehawkins
Our Place
“Home sweet home”
Has Frequent Issues
44 Calls
@joyannehawkins
Our Place
“Home sweet home”
Reality
18 Calls
@joyannehawkins
Our Place
“Home sweet home”
http://bit.ly/searchlove3
@joyannehawkins
Real
Number
Tracking
Number
Step 1
@joyannehawkins
http://bit.ly/searchlove4Step 2
@joyannehawkins
Step 3
@joyannehawkins
Our Place
“Home sweet home”
282 vs 380
@joyannehawkins
Thank You!
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https://www.sterlingsky.ca/newsletter/
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SearchLove Boston 2019 - Joy Hawkins - 10 Ways to Get Results with Local SEO

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In this session, Joy will be going through various case studies of real clients and highlighting what exactly she did to improve their Local SEO results and what the impact was.

Publicado en: Liderazgo y gestión
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  • DOWNLOAD FULL eBOOK INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookeBOOK Crime, eeBOOK Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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SearchLove Boston 2019 - Joy Hawkins - 10 Ways to Get Results with Local SEO

  1. 1. @joyannehawkins WAYS TO GET RESULTS with Local SEO10
  2. 2. @joyannehawkins Increasing Sales by 10% 1Tree Service in large urban city
  3. 3. @joyannehawkins Our Place “Home sweet home” “Tree Removal” Before After
  4. 4. @joyannehawkins Our Place “Home sweet home” Removed 7 Ineligible GMB Listings 4 were using mailboxes 2 were using virtual offices 1 was a duplicate listing
  5. 5. @joyannehawkins https://support.google.com/business/contact/business_redressal_form 1 report per company/trend
  6. 6. @joyannehawkins Our Place “Home sweet home”
  7. 7. @joyannehawkins “Our trend prior to hiring your team had been negative or flat year over year. Currently they are up by 10%.
  8. 8. @joyannehawkins From Position #16 to #1 Dentist in Florida2
  9. 9. @joyannehawkins Our Place “Home sweet home” “Emergency Dentist” #16 #1
  10. 10. @joyannehawkins Our Place “Home sweet home” Primary Category holds more ranking weight
  11. 11. @joyannehawkins 3936 Categories in the USA
  12. 12. @joyannehawkins Our Place “Home sweet home” Category Changes 2018 ● Added 54 ● Removed 49 ● Updated 4
  13. 13. @joyannehawkins More than 12 categories that apply to dentists
  14. 14. @joyannehawkins Practitioner Listings “An individual practitioner is a public-facing professional, typically with his or her own customer base”.
  15. 15. @joyannehawkins Categories Practice Practitioner
  16. 16. @joyannehawkins End Result
  17. 17. @joyannehawkins Our Place “Home sweet home” Deceased/Retired Practitioners
  18. 18. @joyannehawkins Solo-Practitioners
  19. 19. @joyannehawkins Brand New: Google will now remove these upon request. Full details: http://bit.ly/gmbchange
  20. 20. @joyannehawkins Increased Organic Traffic by 45% Private Investigator in large urban city3
  21. 21. @joyannehawkins Our Place “Home sweet home” 150103 New Users from Google - Organic
  22. 22. @joyannehawkins Our Place “Home sweet home” Review Schema
  23. 23. @joyannehawkins Our Place “Home sweet home” Feb 1-28 CTR April 1-28 CTR Feb 1-28 Clicks April 1-28 Clicks Total 1.9% 2.3% 707 841 Page 1 3.7% 4.2% 221 313 Page 2 1% 1.4% 23 41 Page 3 0.7% 1% 21 35 Increase of 26.5%
  24. 24. @joyannehawkins Our Place “Home sweet home”
  25. 25. @joyannehawkins Our Place “Home sweet home”
  26. 26. @joyannehawkins “Given the interest in the topic, I’m surprised by the number of people in the SEO industry who continue to say you cannot use third-party ratings for LocalBusiness. - Martha van Berkel, CEO Schema App
  27. 27. @joyannehawkins Our Place “Home sweet home”
  28. 28. @joyannehawkins http://bit.ly/searchlove1
  29. 29. @joyannehawkins Increased Average Rating from 4.6 to 4.8 Dentist in Florida4
  30. 30. @joyannehawkins Negative Reviews are the worst.
  31. 31. @joyannehawkins Our Place “Home sweet home” ● She was board certified ● It was very easy to prove that with external public evidence.
  32. 32. @joyannehawkins Our Place “Home sweet home” ● She didn’t work across the street at the practice they named. ● It was very easy to prove that with external public evidence.
  33. 33. @joyannehawkins Our Place “Home sweet home” From 4.6 to 4.8
  34. 34. @joyannehawkins Removed 60% of Their Negative Reviews Attorney in Florida5
  35. 35. @joyannehawkins Review 1 ● User had reviewed 5 attorneys in different states. ● In one review she used wording that made it obvious she was an attorney herself. Reviews should be about the customer experience.
  36. 36. @joyannehawkins ● User left the exact same review for 2 of his locations. Duplicate reviews are [generally] not allowed. Review 2
  37. 37. @joyannehawkins “Had a close friend hire him and he is not experienced in trials and just advertises all the time gets bad results and should not practice law”. Reviews should be about your own experience. Review 3
  38. 38. @joyannehawkins 3 of 5 negative reviews removed.
  39. 39. @joyannehawkins www.localsearchforum.com
  40. 40. @joyannehawkins Gain Traffic From Long-Tail Keywords 6Dermatologist in Florida
  41. 41. @joyannehawkins http://bit.ly/searchlove2
  42. 42. @joyannehawkins Create a page about a very specific topic/service Step 1
  43. 43. @joyannehawkins 1 2 3
  44. 44. @joyannehawkins Link to the page from your GMB landing page. Step 2
  45. 45. @joyannehawkins Our Place “Home sweet home” End Result
  46. 46. @joyannehawkins Increased GMB Listing Views by Over 300% Lawn Care in Urban Suburb7
  47. 47. @joyannehawkins Our Place “Home sweet home” Seasonal Business
  48. 48. @joyannehawkins Added Landscape Lighting Designer and Christmas Shop as categories in GMB.
  49. 49. @joyannehawkins Our Place “Home sweet home”
  50. 50. @joyannehawkins Change the Primary Category based on the season.
  51. 51. @joyannehawkins Captured 6x More Local Traffic Insurance Company in Utah8
  52. 52. @joyannehawkins Optimize for City vs State?
  53. 53. @joyannehawkins Utah had an Earthquake
  54. 54. @joyannehawkins Impressions Clicks [City] Searches 340 0 [State] Searches 15,500 1,230 [Service] Searches 7,897 205 State Clicks were 6x Higher
  55. 55. @joyannehawkins Increase Impressions by 65x Attorney in Texas9
  56. 56. @joyannehawkins Our Place “Home sweet home”
  57. 57. @joyannehawkins Our Place “Home sweet home” “Near Me” Optimization
  58. 58. @joyannehawkins
  59. 59. @joyannehawkins Organic Desktop GMB Organic Mobile (AMP) 14,708 354 1,327
  60. 60. @joyannehawkins From 246 to 16,389 Impressions
  61. 61. @joyannehawkins Take Credit for 25% More Calls Insurance Company in Utah10
  62. 62. @joyannehawkins
  63. 63. @joyannehawkins Our Place “Home sweet home” Includes Calls from Ads
  64. 64. @joyannehawkins Our Place “Home sweet home” Clicks-to-Call ≠Calls
  65. 65. @joyannehawkins Our Place “Home sweet home” Only Tracks Mobile Calls
  66. 66. @joyannehawkins Our Place “Home sweet home” Doesn’t Track Unique Callers
  67. 67. @joyannehawkins Our Place “Home sweet home” Has Frequent Issues 44 Calls
  68. 68. @joyannehawkins Our Place “Home sweet home” Reality 18 Calls
  69. 69. @joyannehawkins Our Place “Home sweet home” http://bit.ly/searchlove3
  70. 70. @joyannehawkins Real Number Tracking Number Step 1
  71. 71. @joyannehawkins http://bit.ly/searchlove4Step 2
  72. 72. @joyannehawkins Step 3
  73. 73. @joyannehawkins Our Place “Home sweet home” 282 vs 380
  74. 74. @joyannehawkins Thank You! Subscribe to our free newsletter https://www.sterlingsky.ca/newsletter/ Get our local SEO training https://guide.localu.org Promo Code: SEARCHLOVE 3 Months Free [Offer Expires July 15]

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