Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
The Mindset of
Successful Outreach
It’s not bragging if it’s true
I often get asked: HOW do
we do outreach?
Ideas & Concepts that
deserves more than just
links!
X X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X X
X X X O X X X X X X X X X X X X
X X X X X X X X X X X X X ...
Think like a 50s Ad Exec and execute like a geek!
let me show you some examples
Unknown Tourism - com
53 linking root domains (so far)
It has even turned in to a fan-made-mod for The Sims
People has also been calling our office
wanting to buy the posters
Over 500
signatures
!
75 linking root domains
2 hours of tweeting later…
Over 200 pieces of coverage in 1 week
It became a twitter moment
Shared over 48k times in 48 hours
Historic London
91 Linking root domains
Views: 41,884
When your campaign is good enough to get TV coverage
Sometimes, it doesn’t work!
How to Win a Man
Booker Prize
5,333 page views
When you get to a dead-end, find another way!
Are Books Getting Bigger and
Better?
28 links
30 unlinked mentions
Social shares from:
I can tell you what tools we use and
how we write outreach emails, but
that isn’t the reason why we
succeed!
Finding & developing
the RIGHT people!
Who knows someone that has loads of
experience but isn’t good at their job?
Hiring based on experience as a main
criteria is often a mistake!
Meet Alex!
He got coverage from:
Alex insisted on increasing his own targets
And STILL achieved 20% over target in his
first
6 months!
Target Actual
How?
What makes success?
I won a bunch of awards before I was 35
“Best Newcomer”- B2B Marketing Awards
“Best Use Of Technology” - Blackberry Woman ...
IQ?
Upbringing
?
Education?
Luck?
Money
?
How did I do that?
I am dyslexic
My grades at school were; “meh”
I dropped out of university
My family was bankrupt (twice!) when I
grew up
I...
HOW YOU THINK
change the way you look at things
the things you look at change
if you
Wayne Dyer
It’s not who you are that holds you back,
it’s who you think you are.
– David Brinkley
Help people be MORE of who
they really are!
Lastly….
YOU are NOT a monkey!
Do not take on or inherit behaviors
that you do not understand or want.
Do, or do not,
there is no try!
Thank You!
Lisa@vervesearch.com
@LisaDMyers
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
Próxima SlideShare
Cargando en…5
×

SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach

4.099 visualizaciones

Publicado el

Creative campaigns can do wonders for SEO, but even the best creative campaign won’t go anywhere without a push. Outreach of creative campaigns is a big part of what makes a campaign successful. Lisa will be sharing the secret of successful outreach; mindset. Inspiring the right mindset is what will push your campaigns and help you achieve the seemingly impossible.

Publicado en: Marketing
  • Sé el primero en comentar

SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach

  1. 1. The Mindset of Successful Outreach
  2. 2. It’s not bragging if it’s true
  3. 3. I often get asked: HOW do we do outreach?
  4. 4. Ideas & Concepts that deserves more than just links!
  5. 5. X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X source: the awesome @DaveTrott Source: @DaveTrott
  6. 6. Think like a 50s Ad Exec and execute like a geek!
  7. 7. let me show you some examples
  8. 8. Unknown Tourism - com
  9. 9. 53 linking root domains (so far)
  10. 10. It has even turned in to a fan-made-mod for The Sims
  11. 11. People has also been calling our office wanting to buy the posters
  12. 12. Over 500 signatures !
  13. 13. 75 linking root domains
  14. 14. 2 hours of tweeting later…
  15. 15. Over 200 pieces of coverage in 1 week
  16. 16. It became a twitter moment Shared over 48k times in 48 hours
  17. 17. Historic London
  18. 18. 91 Linking root domains Views: 41,884
  19. 19. When your campaign is good enough to get TV coverage
  20. 20. Sometimes, it doesn’t work!
  21. 21. How to Win a Man Booker Prize 5,333 page views
  22. 22. When you get to a dead-end, find another way!
  23. 23. Are Books Getting Bigger and Better?
  24. 24. 28 links 30 unlinked mentions Social shares from:
  25. 25. I can tell you what tools we use and how we write outreach emails, but that isn’t the reason why we succeed!
  26. 26. Finding & developing the RIGHT people!
  27. 27. Who knows someone that has loads of experience but isn’t good at their job?
  28. 28. Hiring based on experience as a main criteria is often a mistake!
  29. 29. Meet Alex!
  30. 30. He got coverage from:
  31. 31. Alex insisted on increasing his own targets
  32. 32. And STILL achieved 20% over target in his first 6 months! Target Actual
  33. 33. How?
  34. 34. What makes success?
  35. 35. I won a bunch of awards before I was 35 “Best Newcomer”- B2B Marketing Awards “Best Use Of Technology” - Blackberry Woman & Technology “35 women under 35” High Achievers List - Management Today Search Personality of the Year - UK Search Awards I started my own SEO agency at 31 On my own. No business partners. Grown the agency to become a successful and profitable business. In the last 12 months the agency has won 10 awards
  36. 36. IQ? Upbringing ? Education? Luck? Money ? How did I do that?
  37. 37. I am dyslexic My grades at school were; “meh” I dropped out of university My family was bankrupt (twice!) when I grew up I had an alcoholic parent I had my first baby at 26 I started the agency in the height of the recession I had my second baby in the first year of business
  38. 38. HOW YOU THINK
  39. 39. change the way you look at things the things you look at change if you Wayne Dyer
  40. 40. It’s not who you are that holds you back, it’s who you think you are. – David Brinkley
  41. 41. Help people be MORE of who they really are!
  42. 42. Lastly….
  43. 43. YOU are NOT a monkey! Do not take on or inherit behaviors that you do not understand or want.
  44. 44. Do, or do not, there is no try!
  45. 45. Thank You! Lisa@vervesearch.com @LisaDMyers

×