Get More From Your Content:
Embrace Your Inner Geek. by Matt Beswick, aged 31 and a half.

I have a
confession.
@mattbeswick

My friends and family have
known this for a LONG time. @mattbeswick

I’m a geek.
@mattbeswick

From building crap batch programs
when I was 12... @mattbeswick

To being part of a
text-based game when I was 15... @mattbeswick

To a hacked together Facebook
game that changed my life. @mattbeswick

A Story of Growth...
@mattbeswick

... and ridiculous levels of
engagement. @mattbeswick

I’m a FAKEgeek.

SELECT * FROM table WHERE
username LIKE ‘%$username%’ @mattbeswick

Google Apps Scripts: Confusing.
@mattbeswick

Eventually I make stuff work.
@mattbeswick

So don’t be scared…
@mattbeswick

THIS IS MY CALL TO
ARMS @mattbeswick

Being a geek helps make
life easier. @mattbeswick

Being a geek saves you
huge amounts of time. @mattbeswick

But more importantly helps you
get noticed. @mattbeswick

First. Imagine…
@mattbeswick

#searchloveselfie
@mattbeswick

We’ll come back to that
later @mattbeswick

Here We Go!
@mattbeswick

Crafting Stories
@mattbeswick

Get Links
@mattbeswick

Get Noticed
@mattbeswick

Surveys FTW
@mattbeswick

Single vs. Multiple
@mattbeswick

@mattbeswick
A List of Answers

Multiple Questions = Crosstabs
@mattbeswick

It’s all about the idea,
and the story. @mattbeswick

Take The Answers & Look
For Trends @mattbeswick

Create a list of the
most interesting findings @mattbeswick

Finally, get your creatives to
do their thing @mattbeswick

Finally, get your creatives to
do their thing

http://www.tecmark.co.uk/smartphone-usage-data-uk-2014/

This is the post. BBC?
TV Coverage??

Lessons Learned
@mattbeswick

1. Unique data is great
for outreach @mattbeswick

2. You’re looking for a
story @mattbeswick

3. Where possible, include the
data @mattbeswick

4.Follow @staceycav
@mattbeswick

Scraping
@mattbeswick

Disclaimer: Google Don’t Like You
Doing This @mattbeswick

Stealing
Is
Naughty
@mattbeswick

@mattbeswick

You could use software… http://www.targetlocal.co.uk/tools/simple-serp-scraper/
@mattbeswick

Where’s the fun in that?
@mattbeswick

It’s Geek Time!
@mattbeswick

PHP == Good
@mattbeswick

1. Google URL http://www.google.com/search?hl=en&pws=0&q=sea rchlove
@mattbeswick

2. Get the HTML $html
= file_get_contents($url_check); @mattbeswick

3. Load the HTML @$dom->loadHTML($html);
@mattbeswick

4. Convert to XPath $xpath
= new DOMXPath($dom); @mattbeswick

5. Grab the Results $xpath->evaluate("//div[@id='search']//h3/a/@href");
@mattbeswick

Success!?
http://www.shutterstock.com/gallery-667657p1.html?cr=00&pl=edit-00 @mattbeswick

Cue Tumbleweed…
@mattbeswick

The power comes when you
do it en-masse @mattbeswick

Example:
“Online Share Trading”

1. Take the top keywords
for your client / site @mattbeswick

best online share trading online
share trading online share trading uk share trading share trading account share trading online shares trading trade shares online trading shares trading shares online uk share trading @mattbeswick

2. Scrape page 1 for
each of these phrases @mattbeswick

@mattbeswick

3. Get an overall view
of who your competitors really are @mattbeswick

@mattbeswick

You now know who you’re
up against @mattbeswick

Let’s Take 5…
@mattbeswick

… Seconds
@mattbeswick

@mattbeswick

This could get messy
@mattbeswick

Some Data Your Code Cool
Stuff APIs (over) Simplified @mattbeswick

Not just for geeks* *Knowing
how to code helps. @mattbeswick

@mattbeswick
Get your
learning on…

Building a Request
@mattbeswick

Here’s what you get…

Which is the same as
this @mattbeswick

Social Data? No Problem http://api.sharedcount.com/?url=http://www.
distilled.net @mattbeswick

Here’s What We Get
@mattbeswick

Again, doing this for one
URL isn’t very powerful… http://i.dailymail.co.uk/i/pix/2010/12/20/article-1340131-0C8A6AA5000005DC-966_634x421.jpg @mattbeswick

… but when you do
it for the masses you start to learn things. http://www.shutterstock.com/gallery-667393p1.html?cr=00&pl=edit-00 @mattbeswick

Twitter API – Get Tweets
by Search – e.g. “SearchLove” @mattbeswick

How about we do this
for the speakers? @mattbeswick

Here’s some top level data
for them… @mattbeswick

What are they reading?
@mattbeswick

And look for sites that
we should be publishing on. @mattbeswick

Suggested Viewing – Richard Baxter
http://www.slideshare.net/seogadget/really-targeted-outreach-from-richard-baxter-seogadget

Everything else basically involves stealing
stuff. @mattbeswick

Let’s steal some keywords
@mattbeswick

Take our list of competitors
from earlier… tddirectinvesting.co.uk money.co.uk iii.co.uk hl.co.uk thisismoney.co.uk selftrade.co.uk Only use NICHE competitors @mattbeswick

Use the SEMRush API to
grab their paid and organic keywords @mattbeswick

In the background we’re doing
this… http://api.semrush.com/ ?type=domain_organic &key=YOUR_API_KEY &display_limit=500 &export_columns=Ph,Po,Nq,Cp,Ur &domain=selftrade.co.uk &database=uk @mattbeswick

Which gives us this…
@mattbeswick

And in the end we
have a spreadsheet! @mattbeswick

Let’s order by ‘total competitors’
@mattbeswick

Or by landing page to
identify groupings @mattbeswick

Want to take it a
step further? @mattbeswick

Drop those landing pages into
URLProfiler

Generate Screenshots
@mattbeswick

You now know what they’re
bidding on… … and their landing pages

If that doesn’t generate ideas,
nothing will. @mattbeswick

More Tumbleweeds? Flick Through &
Pick Out Great Landing Pages @mattbeswick

“We’re just here for the
links” @mattbeswick

Let’s steal those too then.
@mattbeswick

Our Heroes! *Knowing how to
code helps. http://moz.com/products/api http://developer-support.majesticseo.com/

Take our list of competitors
again… @mattbeswick

In the background $parameters["item"] =
$url; $parameters["datasource"] = "fresh”; $parameters["Mode"] = 1; $parameters["Count"] = 10000; $parameters["MaxSourceURLsPerRefDomain"] = 1; $parameters["MaxSameSourceURLs"] = 1; @mattbeswick

In the background $api_service =
new APIService(MAJESTIC_APP_API_KEY, MAJESTICSEO_ENDPOINT); $response = $api_service- >executeOpenAppRequest("GetBackLinkData", $parameters, MAJESTIC_ACCESS_TOKEN); @mattbeswick

We get a nice big
list…

But there’s LOADS of crap
@mattbeswick

@mattbeswick Export to Excel &
Filter

So we can now steal
their keywords, and their links...

Let’s talk about the bigger
picture @mattbeswick

@mattbeswick
It’s that word again

@mattbeswick This is what Google
wants http://www.shutterstock.com/gallery-790342p1.html?cr=00&pl=edit-00

Being a liar isn’t an
option any more @mattbeswick

Combining all of the above
helps you build @mattbeswick networks to build your brand.

One Last Bright Idea

Analyse a page for topics
Get that list and store it Use it as a basis for outreach

An example Textwise Response…

Don’t
Forget
Your
Spider
@mattbeswick

Keep on crawlin’! Build up
a searchable database of sites Use that db as a basis for outreach … and also check who they link to. Crawl each of those sites and check for topics… Start with a ‘seed’ list of sites

… here’s an example of
what you get... @mattbeswick

One Problem…

Textbroker = $1000+/mth
@mattbeswick

#searchloveselfie
@mattbeswick

API Examples
http://www.mattbeswick.co.uk/big-list-of-apis/

Matt Beswick Hidden Pixel @mattbeswick
matt@hiddenpixel.com FREE STUFF! http://www.hiddenpixel.com/SL2014/