Our focus on responsive websites and our fascination with app store rankings may be blinding us to the real threats and opportunities of the mobile revolution. In particular, as Google continues to ratchet up its mobile-first approach to design and Facebook looks more and more like a mobile channel, what should we be changing in our campaigns and strategies?
58. Towards the end of last year we
launched some pretty big design
improvements for search on mobile
Jon Wiley
and tablet devices
Lead Designer for Google Search - talking on G+
59. Today we've carried over
several of those changes to the
desktop experience.
Jon Wiley
Lead Designer for Google Search - talking on G+
60. carried over…
to the desktop
Jon Wiley
Lead Designer for Google Search - talking on G+
81. NEITHER PLATFORM EXPOSES INSTALLED
APPS TO BROWSERS
On Android:
Google ties your logged-in search to your Play Store account to know what
apps you have installed and serves you a different set of results.