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The Future of Google by Will Critchlow at Future of Digital Marketing
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The Future of Google by Will Critchlow at Future of Digital Marketing
1.
brought to you
by... THE FUTURE OF GOOGLE WILL CRITCHLOW
2.
WHAT DO SELF
DRIVING CARS...
3.
...ROBOTS...
4.
...AND THE HUMMINGBIRD
UPDATE...
5.
...HAVE IN COMMON?
6.
THEY’RE ALL GOOGLE PROJECTS (OBVIOUSLY)
7.
GOOGLE MAKES ESSENTIALLY
NO MONEY FROM THEM
8.
THEY NEED ARTIFICIAL INTELLIGENCE
9.
VISION: STRONG AI
10.
REALITY: WEAK AI
11.
WHAT IT MEANS
FOR SEARCH
12.
IT ALL STARTED
WITH PANDA
13.
NO-ONE KNOWS HOW IT
ALL WORKS ANY MORE
14.
HUMMINGBIRD SIGN-POSTS THE
FUTURE
15.
GOOGLE HAS UNDERSTOOD NOUNS FOR
A WHILE
16.
HUMMINGBIRD: NATURAL LANGUAGE
17.
ACTIONS WHAT DOES IT
ALL MEAN
18.
FOCUS ON THE
REAL METRICS
19.
BUILD SCALABLE PLATFORMS
20.
New York Times Digital
Innovation Report We have a tendency to ... overlook … creating tools, templates and permanent fixes
21.
COMPARE & CONTRAST
22.
Kevin Delaney Quartz Editor I’d
rather have a Snow Fall builder than a Snow Fall
23.
RELEASE YOUR INFORMATION
24.
THE NEXT 5
YEARS THE FUTURE
25.
FOLLOW THE MONEY 90%+
COMES FROM ADS
26.
THEY HAVE ALL
YOUR MONEY Source: emarketer
27.
NOW
28.
SOON
29.
DID YOU CATCH
THE DIFFERENCE?
30.
NOW
31.
SOON
32.
GOOGLE’S FUTURE IS
ABOUT: ● Artificial Intelligence ● Mobile
33.
IF YOU LIKED
THIS...
36.
www.distilled.net/resources/
37.
Speaker photo goes here WILL CRITCHLOW Founder, Distilled will.critchlow@distilled.net @willcritchlow
38.
IMAGE CREDITS ● romanboed ●
rdecom ● kenbondy ● Kempelen chess set ● jurvetson ● gzlu
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