Content is the King of Digital Media
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A high level look at content marketing and how to efficiently manage successful digital media accounts that include blogging, social media and email marketing.
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Content is the King of Digital Media
- 1. Content: King of The Land Deonta’ Landis Digital Media Manager Mythology LLC.
- 2. In the World of Digital Media !!!!
- 3. Content is King !!!! Spending on content marketing, video marketing, and social media content creation will increase by 15.1 percent in 2013 to total $118.4 billion, according to eMarketer.
- 4. Remarkable Content Simply is worth talking about!!!!
- 5. Remarkable Content Best Practices • Focus on Buyer’s Persona • Focus on one topic per post • Blog and post consistently • Take advantage of great formatting – draws attention • Do not miss out on lead opportunities
- 6. SOCIAL MEDIA STRATEGY Content: King of the Land
- 7. Social Media Strategy • How good is your content? • How is your timing? • Are you on the correct network? • Do you talk or listen more? • Address angry prospect/customers? • How do you position content?
- 8. Content Posting Best Practices • Optimize Profiles • Remember Buyer Personas • Maximize Reach! • Take advantage of sites • Analyze to refine
- 10. Twitter Best Practices: • Post between 115 – 120 characters • Use hashtags • Never start post with @ • Post more than 4x/daily • Use pictures
- 11. Best Practices: • Post >250 characters • Be fun & personal • Show your personality • Post early mornings and (2-3p) • Ask questions • Post images
- 12. Best Practices: • Post meaty thought provoking content • Maximize Rings of Influence • Post before 8:30 a or after 6p • Post to company pages and groups
- 13. Best Practices: • Diversify content • Great for gaining local search • Customize URL
- 15. • You can view this presentation on slideshare http://www.slideshare.net/Dlandis8 • Email: deonta@mythologymarketing.com • Remember email, blogging, and your conversions!!!!
Notas del editor
- Buyer Persona – be sure to appeal to the correct stage SEO………………. >=55 Keyword in titles, 140 characters, image file name/alt tag, link and anchor text, mobile Formatting…….bolded text, headers, sub headers, embrace whitespace, high quality images
- Twitter post more than 4x’s a day. Facebook post early morning and afternoon (between 2p – 3p). LinkedIn before 8:30a and after 5p.
- Optimize Profiles: Have a link to site in your profile Include keywords (descriptions and post) Customize (Don’t be afraid to show your personality) Add visuals 80/20 Rule: 80% interesting/helpful 20% promotion follow prospects, customers and thought leaders share and mix up content