Ai in Digital Marketing

•

1 like•851 views

Dmitri Zotov

Ai in Digital Marketing, MWC 2018

Technology

• Affise Co-Founder & CTO
• 12 years Affiliate & Performance Marketing Experience
• Focusing on Big Data and High Load Projects
Affise.com – SaaS B2B Performance marketing platform
About Me
#MWC18

AI is Heating up Everywhere
#MWC18
Equity deals Q4’12–Q4’17
CBInsights Top AI Trends To Watch In 2018

€9.5Bln Invested Into
European Deep Tech & AI Companies since 2012
#MWC18Dealroom.co

AI is Already a Major Part of Business
#MWC18https://www.salesforce.com/products/marketing-cloud/best-practices/marketing-ai/

Two Main Parts
#MWC18
•Personalizing User Experience
•Lead Generation
off the topic:
•Fraud protection and data breaches

Personalizing User Experience
#MWC18
• Smart Content Curation
• Chatbots
• Predictive Analytics & Customer Service

Netflix Film Covers Personalization
#MWC18https://medium.com/netflix-techblog/artwork-personalization-c589f074ad76

Chatbots Make Customer Life Easier
#MWC18

Predictive Analytics
#MWC18
Predict a churn rate for your product.
• Banks
• Telecoms
• Internet providers
• Cable TV providers
• Insurance companies
• Online games
Etc.

Lead Generation
#MWC18
•AD Click Prediction & Analysis
•AD Personalization
•Programmatic Media Buying

Ad Click Prediction
#MWC18
Online advertising is a multi-billion dollar industry that
has served as one of the great
success stories for machine learning
Ad Click Prediction: a View from the Trenches by Google

AD Personalization
#MWC18
• Regional Personalization
• Demographic Personalization
• Niche Interest/Intent Personalization
• Hyper-Intent Personalization

Wrapping UP
#MWC18
• Turn your data into action
• Stop averaging and start personalization
• The future of AI has already become,
don’t miss it

Thank you!
Dmitrii Zotov
dz@affise.com
fb.com/DmZotov
linkedin.com/in/dmitrii-zotov/
#MWC18

Hey, guys, we have come up with the idea of introducing the concept of artificial intelligence in digital marketing strategies. Here is what we have covered in our presentation : >> What is Digital Marketing? >> What is Artificial Intelligence? >> Why do we need to think about digital marketing using AI? >> How is AI changing the way of digital marketing strategies? >> Why do businesses need to combined their marketing strategies with AI? >> Some popular case studies on AI and its tools being used by companies. >> What are the latest statistics on artificial intelligence and the related trends? >> Conclusion with the advantages So guys, if you think you are in the developing phase of your business then you really need to see an eye to eye with right marketing strategies to stand in front of the curve in a long run. For this, we feel blessed to provide you with necessary tutorials constantly, if you like our post, like and share it. To know us to visit: www.makewebbetter.com Follow us on: Twitter - https://twitter.com/makewebbetter?lang=en Instagram - https://www.instagram.com/makewebbetter/ Facebook - https://www.facebook.com/makewebbetter/ Stay connected to keep getting more updates. Thanks For Watching Team MakeWebBetter

AI in marketing

Asish Behera

Artificial Intelligence can be defined as a machine which has a brain of its own and command itself using Neurotransmission, or in a layman term it can be termed as Intelligent Computer. For example lets take the case of a fertilizer industry, Fertilizer Industry Uses robots to produce hazardous chemicals which can be dangerous when a human being come across these chemicals it can be dangerous for them, so use of robots brings the productivity at ease, and making the work continuous for 24*7. For turning off the robot you also don't need to visit the plant You can do that job remotely. Lets Talk about how Artificial Intelligence can transform marketing.

Ai in marketing: How Business & Marketing can benefit from adopting AI & ML

leanstartuphh

14 2 2023 - AI & Marketing - Hugues Rey.pdf

Hugues Rey

ARTIFICIAL INTELLIGENCE (AI) IN MARKETING

KP ARJUN

MG5705 AI in Marketing to share.pptx

Ana Canhoto

AI and Machine Learning Revolution_ Transforming Digital Marketing for Succes...

EtoutsSeo

This presentation explores how the revolutionary technologies of artificial intelligence (AI) and machine learning are transforming the digital marketing landscape. It delves into the profound impact these technologies have on various aspects of marketing, from customer experiences to advertising and beyond. The presentation discusses the importance of personalization in marketing and how AI and machine learning enable personalized marketing through customer segmentation and behavior analysis. It further highlights the role of AI in predictive analytics, showcasing how data-driven decision-making is enhanced through AI and machine learning algorithms. The presentation explains how these algorithms enable predictive analytics, providing marketers with valuable strategic planning and optimization insights. Additionally, the presentation delves into how AI and machine learning technologies are revolutionizing content creation and curation. It explores AI-generated content, automated content creation tools, and content recommendation systems, highlighting their benefits in improving efficiency and delivering highly relevant content to target audiences. Moreover, the presentation discusses the impact of AI and machine learning on advertising and marketing automation. It explains how AI optimizes ad targeting, bidding, and campaign management, leading to improved results and increased ROI. It showcases successful examples of AI-driven advertising and marketing automation implementations in practice. The presentation also addresses the significance of AI in search engine optimization (SEO), examining how AI-driven techniques such as keyword research, content optimization, and SERP analysis contribute to improving website rankings and visibility in search engine results. Furthermore, the ethical considerations associated with AI and machine learning in marketing are discussed, including data privacy, bias, transparency, and the need for human oversight. The limitations and challenges of AI in marketing are also acknowledged, emphasizing the importance of human intervention and ethical decision-making alongside AI technologies. Overall, this presentation provides valuable insights into how AI and machine learning are revolutionizing digital marketing. It showcases the opportunities, advancements, and ethical considerations that marketers should be aware of to leverage these technologies successfully to achieve marketing success in the digital era.

UNLEASHING AI: THE GAME-CHANGER IN MODERN MARKETING AND ADVERTISING

Aurimas Paulius Girčys

Slides from the conference in Cyprus, showcasing possible AI applications in marketing. Recap: 1. AI plays a crucial role in digital marketing, providing numerous benefits such as improved efficiency, personalization, data-driven insights, and real-time optimization. 2. APG Media has successfully implemented AI-driven solutions in managing daily Google Ads and Facebook Ads campaigns, resulting in improved ROI and increased efficiency. 3. Staying informed about AI advancements and being prepared to adapt and integrate new technologies is essential for success in the future of digital marketing. Tips on AI integration: Use AI to personalize your marketing messages to individual customers. Use AI-powered chatbots to engage with customers and provide 24/7 support. Use AI to optimize your email marketing campaigns. Use AI to identify and target high-value customers. Use AI to improve your website's search engine optimization (SEO). Use AI to optimize your social media advertising. Use AI to personalize your website's content. Use AI to optimize your content marketing strategy. Use AI to create more effective ad copy. Use AI to optimize your landing pages.

This presentation is about the intersection of marketing and AI technology in today's world. It explores how technology and AI have changed the landscape of modern marketing, and discusses the potential benefits and drawbacks of using AI in marketing. The presentation defines key terms related to marketing and AI, and provides real-world examples of how companies are using AI in their marketing efforts. Overall, the goal of this presentation is to educate the audience on the ways that AI is changing the game in the marketing industry and to encourage them to consider the possibilities and challenges of integrating AI into their own marketing strategies.

Big data and AI in digital marketing

Blendr.io

Join Blendr.io on a trip to the future, as we explore how big data and AI (artificial intelligence) are already changing digital marketing, and how they will disrupt every aspect of digital marketing even more in the future. We'll have a look at machine learning, deep learning, chatbots powered by NLP (natural language processing) and other mind blowing technologies. We'll also see how companies such as Google, Facebook and others are using AI to fundamentally change how we profile individuals and how we target them. Finally, we'll explore how AI can help your company today. www.blendr.io

AI in Marketing.pptx

passionatemarketing

AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI marketing tools use data and customer profiles to learn how to best communicate with customers, then serve them tailored messages at the right time without intervention from marketing team members, ensuring maximum efficiency.

AI in Marketing

vganti

How AI Benefits Sales and Marketing

Call Sumo

Almost every company can benefit from Artificial Intelligence, including sales and marketing. It allows marketers to become more proficient by gathering data and allowing people to personalize it. Know some of the specific benefits by Call Sumo like Score Leads Automatically, Customer Segmentation & Advanced Personalization, A Game-Changer for Sales Representatives, Shorten the Sales Cycle by Automating Lead Qualification and more, that your panel can expect when using AI.

Digital Marketing Trends for 2023

Vbout.com

Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact. AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results. During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies. As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results. There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning. However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar. We will cover: 1. 2022 in review 2. The main digital marketing trends for 2023 3. VBOUT’s resources to help you prepare for the upcoming year

How to Use AI in Your Digital Marketing (1).pdf

Volume Nine

AI in Marketing: Guest lecture at Bournemouth university

Zoodikers

Digital Marketing Trends for 2024

Vbout.com

Adverity: The Impact of Artificial Intelligence in Marketing

Adverity

ai-powered-marketing-and-sales-reach-new-heights-with-generative-ai.pdf

jason668539

22 3 2022 - AI & Marketing - Commpass - Hugues Rey

Hugues Rey

A Framework for Navigating Generative Artificial Intelligence for Enterprise

RocketSource

Generative AI has dominated the headlines recently, which has caused many enterprises to put a full stop to implementing this technology until they can understand what’s behind the glitz and glamour. What if we shifted the conversation? What if the focus became a fresh, incremental approach to embracing the opportunities with generative artificial intelligence to keep organizations moving upward on the S Curve of Growth? Brands stay relevant and solve complex problems by testing the barometer for one thing — will a new strategy, tool, or piece of technology improve humanity? Human connections are more vital than using shiny new tools or technology. As your teams work to steer clear of the temptation to do what everyone else is doing in uniform, this post will highlight how to stand out, compete, and do so with less risk in today’s world of generative AI overload.

AI FOR BUSINESS LEADERS

Andre Muscat

A journey into the business world of artificial intelligence. Explore at a high-level ongoing business experiments in creating new value. * Review AI as a priority for value generation * Explore ongoing experimentation * Touch on how businesses are monetising AI * Understand the intent of adoption by industries * Discuss on the state of customer trust in AI Part 1 of a 9 Part Research Series named "What matters in AI" published on https://www.andremuscat.com

Artificial Intelligence Introduction & Business usecases

Vikas Jain

The Creative Ai storm

Leandro Righini

An overview of the most important AI capabilities in marketing, advertising and content creation. I made this presentation to inform, educate and inspire people in the creative industries to familiarise themselves with the incredible toolsets that are already here and in development. I also explain how generative Ai works explore some possible new roles and business models for agencies. Hope you enjoy it!

HootsuiteSocialMediaTrends2023_Report_en.pdf

Idzwan Yacob

AI, ChatGPT and Content Marketing - Andrew Jenkins, Volterra Consulting

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

AI will not steal your job, but those who know how to use it might. In this session, you will learn about artificial intelligence (AI), ChatGPT and more and their impact on content marketing. Where and how are we using AI without realizing and what more can we do to be more productive, creative and efficient with our content marketing efforts? The amount of content being produced is not decreasing. AI will help you scale your content production to remain competitive and drive engagement.

SEO and content marketing with AI Tools - Dale Bertrand, Fire&Spark

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In 2023, artificial intelligence can write article drafts, manage social media accounts and identify syndication partners. AI tools will empower you to level-up your SEO and content marketing without replacing your human imagination or judgment. Now is the time to start integrating AI tools into your SEO and content workflow – before AI-savvy competitors begin to dominate the market. Join marketing AI expert Dale Bertrand as he shares his playbook for using AI tools for SEO and content to increase your productivity and marketing results.

What does Digital Disruption look like?

Mike Shaw

Innovation in PM - Giancarlo Borso

PMexpo

Kognitio & AVS Digital Marketing Analytics Web Briefing Slides

Kognitio

What's hot

Revolutionizing Marketing The AI Impact.pptx

jay prajapati

Big data and AI in digital marketing

Blendr.io

AI in Marketing.pptx

passionatemarketing

AI in Marketing

vganti

How AI Benefits Sales and Marketing

Call Sumo

Digital Marketing Trends for 2023

Vbout.com

How to Use AI in Your Digital Marketing (1).pdf

Volume Nine

AI in Marketing: Guest lecture at Bournemouth university

Zoodikers

Digital Marketing Trends for 2024

Vbout.com

Adverity: The Impact of Artificial Intelligence in Marketing

Adverity

ai-powered-marketing-and-sales-reach-new-heights-with-generative-ai.pdf

jason668539

22 3 2022 - AI & Marketing - Commpass - Hugues Rey

Hugues Rey

A Framework for Navigating Generative Artificial Intelligence for Enterprise

RocketSource

AI FOR BUSINESS LEADERS

Andre Muscat

Artificial Intelligence Introduction & Business usecases

Vikas Jain

The Creative Ai storm

Leandro Righini

HootsuiteSocialMediaTrends2023_Report_en.pdf

Idzwan Yacob

AI, ChatGPT and Content Marketing - Andrew Jenkins, Volterra Consulting

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SEO and content marketing with AI Tools - Dale Bertrand, Fire&Spark

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

What does Digital Disruption look like?

Mike Shaw

What's hot (20)

Revolutionizing Marketing The AI Impact.pptx

Big data and AI in digital marketing

AI in Marketing.pptx

AI in Marketing

How AI Benefits Sales and Marketing

Digital Marketing Trends for 2023

How to Use AI in Your Digital Marketing (1).pdf

AI in Marketing: Guest lecture at Bournemouth university

Digital Marketing Trends for 2024

Adverity: The Impact of Artificial Intelligence in Marketing

ai-powered-marketing-and-sales-reach-new-heights-with-generative-ai.pdf

22 3 2022 - AI & Marketing - Commpass - Hugues Rey

A Framework for Navigating Generative Artificial Intelligence for Enterprise

AI FOR BUSINESS LEADERS

Artificial Intelligence Introduction & Business usecases

The Creative Ai storm

HootsuiteSocialMediaTrends2023_Report_en.pdf

AI, ChatGPT and Content Marketing - Andrew Jenkins, Volterra Consulting

SEO and content marketing with AI Tools - Dale Bertrand, Fire&Spark

What does Digital Disruption look like?

Similar to Ai in Digital Marketing

Innovation in PM - Giancarlo Borso

PMexpo

Kognitio & AVS Digital Marketing Analytics Web Briefing Slides

Kognitio

Redefining intelligence: Exploring the latest advances in next-generation AI ...

National Retail Federation

KEY TAKEAWAYS FROM SATYA NADELLA’S KEYNOTE AT MICROSOFT IGNITE 2018, ORLANDO

Ninad Gupte

What Does It Mean to Digitize a Company?

Teradata

Transforma Insights

eduardo schettino

eCommerce trends 2019 by Divante.co

Divante

Our new report is here! eCommerce Trends is our annual report, we've been doing for 6 years. This year we reached out to 10k eCommerce Managers and asked them to fill in our survey. Of those asked, 150 responded and we created this report based on the results. What's inside? Market Overview B2C eCommerce Sales Top eRetailers (Based on Revenue) Top eCommerce Sites (Based on Traffic) Capital Market eCommerce Startups to Watch Survey Results eCommerce Investments 2018 eCommerce Investments 2019 Changes in Investments 2018-2019 Which Investments Had the Biggest ROI in 2018? Most Impactful eCommerce Trends for the Next 5 years Trends Matrix Inspirations Marketplaces: Better Prices, Free or Discounted Shipping and a Broader Selection Voice Interfaces Big Data & Business Intelligence: IoT as a Source Chatbots: Growing Popularity Microservices & Headless: Micro Frontends Content Marketing & Digital Content CRM: AI & Social CRM Mobile CRO Free Shipping/Returns Mobile Approach: PWA Personalization: Hyper-Personalization Social Commerce: See. Tap. Shop. Customer Lifetime Value and Referral Programs Methodology Research Methodology Demography TL;DR - Quick Summary of the Report Content Marketing: Still Important Personalization & Loyalty for the Win Cryptocurrencies and the GDPR: Things of the Past Content Marketing With the Biggest ROI Voice Interfaces & Big Data Revolutionize eCommerce Quick Wins vs. Highest ROI What do experts say? Download full version: https://go.divante.co/ecommerce-trends-2019/

The future of service organizations - Wolter Smit - SEE 2018

TOPdesk

Wolter Smit was TOPdesk’s first software developer and is the founder and CEO of the company. TOPdesk’s core business is enabling services in organizations worldwide, Wolter keeps an eye out for the evolution of service organizations and what they need to be successful — now and in the future. What problems or opportunities do he and his team of experts spot? How do their views compare to predictions of renowned analysts and knowledge partners? What does the future for service organizations (including his own) look like, and how fast is that future approaching.

Why the CIO & CMO Must Come Together over Big Data

Margaret Dawson

You’ve heard the hype about the CMO having a bigger IT budget than the CIO. While that may or may not be true, it is time to break down the silos between IT and Marketing. Big data is the baby that will make these two finally tie the knot and start working together for mutual success, and, more importantly, business impact. In this presentation, Margaret talks about how to create big data processes that work for both IT and marketing, and how IT can still maintain control of data security and vendor guidelines even as marketing manages an increasing number of tools and data solutions.

Gartner CIO & IT Executive Summit -- Event Mesh: The Architecture Layer That ...

Solace

apidays Paris 2022 - Lessons from the evolution of API product management ove...

apidays

apidays Paris 2022 - APIs the next 10 years: Software, Society, Sovereignty, Sustainability December 14, 15 & 16, 2022 Lessons from the evolution of API product management over the last 10 years: what they could mean from here Claire Barrett, Director at APIsFirst ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/ Deep dive into the API industry with our reports: https://www.apidays.global/industry-reports/ Subscribe to our global newsletter: https://apidays.typeform.com/to/i1MPEW

Appectual company presentation

Appectual IT Solutions

Top Digital Transformation Trends (2020)

Cygnet Infotech

Going digital services

Sandeep Raut

Going Digital helps you in your digital transformation journey. We simplify the four technology pillars for an organization's digital transformation. Founded by Sandeep Raut, a top 10 global digital transformation thought leader, influencer, and keynote speaker, GOING DIGITAL offers a wide range of digital transformation consulting services with the necessary tools and practical expertise to help grow your business.

[Webinar Slides] Your 2019 Information Management Resolution: Part Two

AIIM International

About Transforma Insights (February 2021)

Matt Hatton

Technology Scouting: Silicon Valley Trends 2018

Matteo Fabiano

ITCamp 2018 - Silviu Niculita - The Robots Are Coming - Understanding the opp...

ITCamp

Some of us are old enough to remember Microsoft Clippy. Well, guess what? Due to enhancements in hardware, voice recognition, natural language processing and machine learning algorithms, bots suddenly seem very cool again. In the consumer space, you can get your very own virtual assistant for as little as $50. But this session focuses on the enterprise, We will assess if 2018 is the right time for businesses to invest in interactive bot technology. We will also kick the tires on the frameworks and tools that Microsoft's Azure public cloud offers in this space.

DAM 2021 Beyond Trends

Kelly Rose Arellano

Brands, retailers, and agencies are producing more and more visual media to engage consumers. As a result, companies and their digital libraries are blowing up with assets. Determining the most efficient way to manage these assets and extending their value beyond web and marketing teams has become a mission-critical exercise for most organizations. Join DAM industry expert Frederic Sanuy and DAM industry veteran Eric Courville as they examine how the industry is evolving in managing media assets, the main trends driving DAM-related priorities and engagement, and market predictions for DAM.

AI in retail - Key themes October 2017

Charlotte Brook

Similar to Ai in Digital Marketing (20)

Innovation in PM - Giancarlo Borso

Kognitio & AVS Digital Marketing Analytics Web Briefing Slides

Redefining intelligence: Exploring the latest advances in next-generation AI ...

KEY TAKEAWAYS FROM SATYA NADELLA’S KEYNOTE AT MICROSOFT IGNITE 2018, ORLANDO

What Does It Mean to Digitize a Company?

Transforma Insights

eCommerce trends 2019 by Divante.co

The future of service organizations - Wolter Smit - SEE 2018

Why the CIO & CMO Must Come Together over Big Data

Gartner CIO & IT Executive Summit -- Event Mesh: The Architecture Layer That ...

apidays Paris 2022 - Lessons from the evolution of API product management ove...

Appectual company presentation

Top Digital Transformation Trends (2020)

Going digital services

[Webinar Slides] Your 2019 Information Management Resolution: Part Two

About Transforma Insights (February 2021)

Technology Scouting: Silicon Valley Trends 2018

ITCamp 2018 - Silviu Niculita - The Robots Are Coming - Understanding the opp...

DAM 2021 Beyond Trends

AI in retail - Key themes October 2017

Recently uploaded

How to Get CNIC Information System with Paksim Ga.pptx

danishmna97

GraphRAG is All You need? LLM & Knowledge Graph

Guy Korland

Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs. 1. Unifying Large Language Models and Knowledge Graphs: A Roadmap. https://arxiv.org/abs/2306.08302 2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs: https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/

GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024

Neo4j

A tale of scale & speed: How the US Navy is enabling software delivery from l...

sonjaschweigert1

Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved: - Reduction in onboarding time from 5 weeks to 1 day - Improved developer experience and productivity through actionable findings and reduction of false positives - Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO) Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production. We will cover: - How to remove silos in DevSecOps - How to build efficient development pipeline roles and component templates - How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence) - How to streamline operations with automated policy checks on container images

GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...

Neo4j

Leonard Jayamohan, Partner & Generative AI Lead, Deloitte This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.

National Security Agency - NSA mobile device best practices

Quotidiano Piemontese

Climate Impact of Software Testing at Nordic Testing Days

Kari Kakkonen

My slides at Nordic Testing Days 6.6.2024 Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.

Uni Systems Copilot event_05062024_C.Vlachos.pdf

Uni Systems S.M.S.A.

Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!

SOFTTECHHUB

As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.

UiPath Test Automation using UiPath Test Suite series, part 5

DianaGray10

GridMate - End to end testing is a critical piece to ensure quality and avoid...

ThomasParaiso2

GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...

Neo4j

Dr. Sean Tan, Head of Data Science, Changi Airport Group Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.

Communications Mining Series - Zero to Hero - Session 1

DianaGray10

This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered: • Communication Mining Overview • Why is it important? • How can it help today’s business and the benefits • Phases in Communication Mining • Demo on Platform overview • Q/A

Introduction to CHERI technology - Cybersecurity

mikeeftimakis1

By Design, not by Accident - Agile Venture Bolzano 2024

Pierluigi Pugliese

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf

FIDO Alliance

Large Language Model (LLM) and it’s Geospatial Applications

Rohit Gautam

GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024

Neo4j

Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...

SOFTTECHHUB

The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing. One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.

Elizabeth Buie - Older adults: Are we really designing for our future selves?

Nexer Digital

Recently uploaded (20)

How to Get CNIC Information System with Paksim Ga.pptx

GraphRAG is All You need? LLM & Knowledge Graph

GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024

A tale of scale & speed: How the US Navy is enabling software delivery from l...

GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...

National Security Agency - NSA mobile device best practices

Climate Impact of Software Testing at Nordic Testing Days

Uni Systems Copilot event_05062024_C.Vlachos.pdf

Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!

UiPath Test Automation using UiPath Test Suite series, part 5

GridMate - End to end testing is a critical piece to ensure quality and avoid...

GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...

Communications Mining Series - Zero to Hero - Session 1

Introduction to CHERI technology - Cybersecurity

By Design, not by Accident - Agile Venture Bolzano 2024

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf

Large Language Model (LLM) and it’s Geospatial Applications

GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024

Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...

Elizabeth Buie - Older adults: Are we really designing for our future selves?

Ai in Digital Marketing

1. #MWC18 AI in Digital Marketing

2. • Affise Co-Founder & CTO • 12 years Affiliate & Performance Marketing Experience • Focusing on Big Data and High Load Projects Affise.com – SaaS B2B Performance marketing platform About Me #MWC18

3. Artificial Intelligence is… #MWC18

4. AI is Heating up Everywhere #MWC18 Equity deals Q4’12–Q4’17 CBInsights Top AI Trends To Watch In 2018

5. €9.5Bln Invested Into European Deep Tech & AI Companies since 2012 #MWC18Dealroom.co

6. AI is Already a Major Part of Business #MWC18https://www.salesforce.com/products/marketing-cloud/best-practices/marketing-ai/

7. Two Main Parts #MWC18 •Personalizing User Experience •Lead Generation off the topic: •Fraud protection and data breaches

8. Personalizing User Experience #MWC18 • Smart Content Curation • Chatbots • Predictive Analytics & Customer Service

9. Netflix Film Covers Personalization #MWC18https://medium.com/netflix-techblog/artwork-personalization-c589f074ad76

10. AI in Ecommerce #MWC18

11. Chatbots Make Customer Life Easier #MWC18

12. Predictive Analytics #MWC18 Predict a churn rate for your product. • Banks • Telecoms • Internet providers • Cable TV providers • Insurance companies • Online games Etc.

13. Lead Generation #MWC18 •AD Click Prediction & Analysis •AD Personalization •Programmatic Media Buying

14. Ad Click Prediction #MWC18 Online advertising is a multi-billion dollar industry that has served as one of the great success stories for machine learning Ad Click Prediction: a View from the Trenches by Google

15. AD Personalization #MWC18 • Regional Personalization • Demographic Personalization • Niche Interest/Intent Personalization • Hyper-Intent Personalization

16. Wrapping UP #MWC18 • Turn your data into action • Stop averaging and start personalization • The future of AI has already become, don’t miss it

17. Thank you! Dmitrii Zotov dz@affise.com fb.com/DmZotov linkedin.com/in/dmitrii-zotov/ #MWC18

Ai in Digital Marketing

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Ai in Digital Marketing

Similar to Ai in Digital Marketing (20)

More from Dmitri Zotov

More from Dmitri Zotov (7)

Recently uploaded

Recently uploaded (20)

Ai in Digital Marketing