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Ninja metrics investor deck 5 3-16-public slideshare

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5-3-16 Investor Deck

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Ninja metrics investor deck 5 3-16-public slideshare

  1. 1. UNLOCKING THE HIDDEN VALUE OF SOCIAL INFLUENCE Investor Presentation © 2016 Ninja Metrics® Inc.
  2. 2. © 2016 Ninja Metrics® Inc. CONFIDENTIAL | PAGE 2 We all influence each other in various ways Using your customer data--not social media--you can identify your most influential customers.
  3. 3. © 2016 Ninja Metrics® Inc. CONFIDENTIAL | PAGE 3 OLD WAY NEW WAYVS © 2016 Ninja Metrics® Inc. CONFIDENTIAL | PAGE 3 THE HIDDEN IMPACT OF YOUR AVERAGE JOE Celebrity endorsements are good, but influence from your average joe is more impactful and easier to measure. Joe buys a pair of shoes, and his friends are influenced to buy them too. This influence can now accurately be measured.
  4. 4. © 2016 Ninja Metrics® Inc. CONFIDENTIAL | PAGE 4 Use actual gaming or transactional data to detect patterns, validate assumptions, calculate exact $$$ influence, test interventions, validate results OUR THESIS:
  5. 5. © 2016 Ninja Metrics® Inc. CONFIDENTIAL | PAGE 5 Validation at scale • 850m real consumer accounts tested for predictions vs. actuals. • How? If someone has $100 in influence and drops out, their friends should spend $100 less. • Actuals vs. predictions in our system average 85% accuracy for online businesses and 75% accuracy at brick-and-mortar stores. © 2016 Ninja Metrics® Inc. CONFIDENTIAL | PAGE 5 X
  6. 6. © 2016 Ninja Metrics® Inc. CONFIDENTIAL | PAGE 6 Unique Team & Resulting Defensibility • The best university researchers in the world developed the technology while working on a large NSA big data grant to track terrorists. • After spinning out the IP, it took our highly specialized and unique team of 10 people six years to perfect, productize and scale the algorithm, i.e. 60 man-years of effort. • Huge barrier to entry.
  7. 7. © 2016 Ninja Metrics® Inc. CONFIDENTIAL | PAGE 7 What can you do with it? INCREASE REVENUE PRODUCT TUNING REDUCE CHURN OPTIMIZE USER ACQUISITION When the "cool kids" buy, others follow. Give them deals and reach everyone. When you know what the cool kids like, you know what everyone else is about to like. Make more of it, push it out and enjoy the results. If an influencer leaves, others follow. Proactively see and prevent this with predictive churn models. Know who the important customers are (Social Whales) and get more of them, more efficiently, via performance marketing
  8. 8. © 2016 Ninja Metrics® Inc. CONFIDENTIAL | PAGE 8 What is the thing, and how does it go? • Katana is an infinite scale SaaS software product that lives in the Amazon cloud. It takes in customer data and produces Social Value results in clean files or in beautiful dashboards. • Integration: via SDKs & Log processing • Security: OWASP Compliance, monthly and quarterly penetration test, and automated intrusion detection • Pricing: MAU based • Product: A set of results presented in dashboards and APIs
  9. 9. © 2016 Ninja Metrics® Inc. CONFIDENTIAL | PAGE 9 Case Study: Monetization in Retail Case Study: User Acquisition in Games CASE STUDIES
  10. 10. © 2016 Ninja Metrics® Inc. CONFIDENTIAL | PAGE 10 Long-term Vision: a Social FICO Score • Central repository for user Social Value by sector • Enable companies to make acquisition and retention decisions based on real data • Target influencers by Social Score, category, sub-category, and demographics • Make increasing revenue via acquisition and retention as easy as clicking a button Mike Smith Age: 36 Social Score: 732/1000 Gaming Individual value $32.46 19th percentile Social value $116.22 82nd percentile Total value $148.68 63rd percentile E-Commerce Individual value $96.20 74th percentile Social value $16.11 16th percentile Total value $112.31 55th percentile
  11. 11. © 2016 Ninja Metrics® Inc. CONFIDENTIAL | PAGE 11 Business model and Go-To-Market • SaaS model based on number of tracked consumers. ACVs range from $12-60k. • Recurring revenue, annual contracts, paid up front • Enterprise model with local installation and support, larger flat fees. ACVs range from $100- 300k. • Initial direct sales, moving to platform partnerships in the API economy (PoS, analytics and ecommerce engine firms)
  12. 12. © 2016 Ninja Metrics® Inc. CONFIDENTIAL | PAGE 12 Company Evolution UP TO 2016 2016 2017 & BEYOND 12 in development, early POCs & trials, total revenues of $1.4M Scaling the company in gaming, retail, e-comm, entertainment
  13. 13. © 2016 Ninja Metrics® Inc. CONFIDENTIAL | PAGE 13 Deep expertise and industry experience Dmitri Williams President, Co-Founder World expert, analytics Fabian Schonholz COO Multiple-time CTO and COO of startups and Fortune 500s Jeremy Monroe CCO GM, Wargaming America, 15 years in gaming and CRM Jaideep Srivastava Co-Founder World expert, data science and machine learning Peter Williams CFO 25 years C-level finance and accounting • Headcount of 13, primarily engineers and data scientists • Deep expertise in analytics, consumer behavior and software development Yuri Pikover CEO Multiple large exits, CEO, CMO, COO, investor
  14. 14. © 2016 Ninja Metrics® Inc. CONFIDENTIAL | PAGE 14 Summary • Unique, proven, and defensible IP, scalable technology: Huge competitive differentiation and barriers to entry • Very large and untapped market opportunity • World-class team • Capital efficient business model • Reasonable financing • Strong exit opportunity