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Richard Charles Nicholas Branson was born July 18, 1950,in surrey, England.
His father, Edward James Branson, worked as a barrister. His mother , Eve Branson was,
employed as fight attendant.
Richard, who struggled with dyslexia, had a hard time with education institutions.
He nearly failed out of all-boys Scaitcliffe School, which he attended at the age of 13.
He than transferred to Stowe school, a boarding school in Stowe, Buchinghamshire,
Branson dropped out at the age of 16 to start a youth culture magazine called student.
The publication,run by students, for students sold $8000 worth of advertising in the first edition,
which was launched in 1996
The first run of 50000 copies was disseminated for free, after Branson covered the costs with
Branson had the idea to begin a mail-order record company called virgin to help fund his
High educated family, Risk takers,
Supportive family, Entrepreneur
ESPF - Outgoing, friendly, and accepting. Exuberant lovers of life, people, and material
comforts. Enjoy working with others to make things happen. Bring common sense and a
realistic approach to their work, and make more fun. Flexible and spontaneous, adapt
readily to new people and environments. Learn best by trying a new skill with other
FAMOUS CELEBRITY COMES UNDER ESPF
William J. CLINTON
Former US President
Former US President
Personality Traits By Robert Cattell
Reserved vs Outgoing
Less Intelligent vs More Intelligent
Affected by feeling vs Emotionally
Submissive vs Dominant
Serious vs Happy go lucky
Expedient vs Conscientious
Timid vs Venturesome
Tough-minded vs Sensitive
Group dependent vs Self-
Uncontrolled vs controlled
Relaxed vs Tense
Conservative vs Experimenting
Trusting vs Suspicious
Practical vs Imaginative
Forthright vs Shrewd
Self-assured vs Apprehensive
“What leadership boils down to is People. Whatever your Style,
Whatever your method, you need to believe in yourself, your ideas
and your staff. Nobody can be successful alone and you cannot be a
great leader without great people to lead”
Patiently listens to Employees’ ideas
Not a conventional business person
Never forces a consensus
Energizes people towards higher performance
Collaborating, Competing, Compromising, Avoiding, Accommodating
Focused on bringing about changes in organization by building vision, securing commitment and empowering
Path Goal Theory (Participative Leadership)-
Leaders to provide information, support and resources to help followers achieve the goals.
Situational Theory: High concern for relationship and low concern for task i.e. Participative behavior.
Ohio State Studies: He is a consideration type of leader who believe in fostering informal relations. Establish
warm, friendly and supportive climate for the subordinates to perform well.
Art of delegation…
I have to be good at helping people run the individual businesses…
Branson says his philosophy of "look for the best and you'll get the best" helped him build an
empire recognized for its young, fun culture…
•“If a flower is watered, it flourishes. If not, it shrivels up & dies.” Employee should be given the opportunity to do well
in a different Virgin Group job.
Firing is seldom an option…
Motivational strategies extend to innovative ideas.
Inspire people to think like entrepreneurs, and whatever you do, treat them like adults.
“One thing is certain in business. You & everyone around you will make mistake.You have to trust people around y
ou to learn from their mistakes. Blame and recriminations are pointless.”
• Branson has pledged to commit $3 billion, all profits
from his travel firms over the next ten years, to the
reduction of global warming.
• Branson started his first charity, “Student Valley
Centre”, when he was only 17.
• Richard is Patron of the International Rescue Corps.
• In 2007, Branson formed The Elders – a small,
dedicated group of leaders, working objectively to
solve difficult global conflicts
Charities & Foundations Supported
21st Century Leaders
African Wildlife Foundation
Avoided Deforestation Partners
Cancer Research UK
Children with AIDS
Eve Branson Foundation
Free The Children
Girls Not Brides
International Rescue Corps
Make A Child Smile Appeal
Marie Keating Foundation
Novak Djokovic Foundation
Peace One Day
Prince's Rainforests Project
Save the Elephants
Small Steps Project
Stand Up To Cancer
Starfish Greathearts Foundation
Strike a Chord for Cancer Foundation
Whatever It Takes