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How to make a winning pitch.pdf
- 1. DATE
May 28, 2021
“How to make a winning
pitch ”
By
Great Ukazim
w w w.fa t e fo u n d a t i o n . o rg /a e p
©
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Program
Slide
- 7. ©
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• https://www.youtube.com/watch?v=t6DSWKPMKMs – bad pitch
• https://www.youtube.com/watch?v=_il5zetxMNY – ridiculous pitch
• https://www.youtube.com/watch?v=Y5R_zB9BKTw – bad pitch
• https://www.youtube.com/watch?v=EgSqb4PiLdQ – bad pitch
• https://www.youtube.com/watch?v=LbNEEa3B3PQ – worse pitch
• https://www.youtube.com/watch?v=TgsRbze7G7M – travel business good pitch
• https://www.youtube.com/watch?v=Vu3gVgCJx74 – beard grooming business
• https://www.youtube.com/watch?v=2-ntLGOyHw4&spfreload=10 – present like Steve jobs
• https://www.youtube.com/watch?v=HWJkOLPPrU0 - husband and wife success story – magic whiteboard
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What is a Business Pitch?
• A business pitch is a presentation to an
investor or group of investors, generally to
secure the resources and funding
necessary to move forward with a business
plan or to continue with an already
established business.
• An entrepreneur’s attempt to convince
another party to take a particular step in
relation to their business idea.
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Key Steps to Developing Your Business Pitch1/7
1. Conduct an audience due diligence
✓ Research your audience
✓ Find out all you can about the organisation or individual (s) who will
be listening to your pitch
✓ What are their specific challenges and how can you relate that to your
product/service?
✓ Who are the key decision makers?
✓ What will they gain by collaborating with you?
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Key Steps to Developing Your Business Pitch2/7
2. Ascertain the pitch time and structure
✓ How much time do you have for the pitch including
presentation and Questions & Answers? (you want to
leave time for discussion after your pitch)?
✓ What is size of the audience and what will be the
seating format?
✓ Confirm the audio-visual equipment available –
projector, screen, cables. Can you project with your
laptop or need to send your presentation ahead?
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Key Steps to Developing Your Business Pitch3/7
3. Prepare your Pitch
✓ What is the problem statement?
✓ Start with an anecdote or personal story about your business
idea/product/service
✓ Make sure you know all you can about your business
idea/product/service
✓ Describe the key features and relate them directly to how your
audience will benefit
o Customers: How it will make their life easier
o Investors: How it will make money for them over time
o Partners: How it will facilitate their line in the value chain
o Stakeholders: Value proposition
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Key Steps to Developing Your Business Pitch3/7
3. Prepare your Pitch (cont’d)
✓ Be laser-focused on the core components of your pitch
✓ Investors need to be confident that your business will attract and retain
customers. If they don't grasp your concept in a short time span, they
may presume that customers won't understand it either
✓ Less is always more so keep your pitch brief and straight to the point;
you do not need to include your entire work history and career objectives.
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Key Steps to Developing Your Business Pitch6/7
6. Practice, Practice, Practice
✓ Do several run through of your pitch session in line with the time
allotted and expected structure or format
✓ Pitch to people who will be able to give constructive feedback on
improvement areas
✓ If using a visual aid, anticipate the potential technological problems
and ensure alternate options if the issues arise
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Key Steps to Developing Your Business Pitch (7/7)
7. Plan for Key Closing Steps
✓ Provide some direction to the audience on key next steps to
take so as to keep the relationship post-pitch
o Schedule a follow-up meeting
o Provide information on upcoming programmes/activities that they be
can part of to further experience your product or service
o Explore negotiation options
o Send a follow-up email within 24 hours of the meeting
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Important things to note when delivering the pitch
1. Present your business in a manner that's short, sweet and to the point. Timing is critical,
verbose presentations and lengthy explanations will not impress investors, and most likely will
turn them off. Get to the point and explain what you do!!
2. Make your pitch easy to understand and clearly explain what your business is about.
3. Turn your pitch into a story. Storytelling is a scientifically-proven way to capture a listener’s
attention and hold it, and everyone loves a good story, even the most data-driven investor
4. Be wildly enthusiastic. Investors look out for how much wild enthusiasm you genuinely have
for your product. A good technique for increasing your energy level is to add about 50% more
energy than you feel comfortable with
5. Overall, communicate your unique selling point
For example "We use a novel approach because unlike most other developers, we visit each
organization to find out exactly what people need. Although this takes a bit more time, it
means that on average, 95% of our clients are happy with the first beta version of their app.”
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Important Tips to Help You
• Reconfirm date and venue about 24 – 48 hours before the meeting
• Dress professionally and in line with the audience’s environment
• Arrive early to enable you settle and observe your environment
• Gracefully accept rejection
• Send a thank you note 24 hours after the meeting (regardless of the
outcome)
• Learn from what worked and what did not work and adjust your pitch
effectively for the next one.
- 26. ©
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What is a Pitch Slide Deck?
❑A pitch slide deck is a brief presentation used to provide your
audience with a quick overview of your business proposal
❑It can be created using software such as PowerPoint, Prezi or
Keynite and used during face to face or virtual pitch session
meetings with potential investors, customers, stakeholders and
partners.