1. Youtube marketing budget
In this file, we share with you all information that related to youtube
marketing budget such as video marketing tips, video marketing tools,
video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
YouTube: Your one stop shop for cat videos. Producing video content
has become so easy that cats have become famous. But can there really
be a viable and advertising source hidden between the adorable clip of
the one with the static balloon stuck to his fur and the other one in the
top hat playing piano?
With a wide variety of advertising options to suit almost any advertiser’s
needs, YouTube has just shown us their serious side, too. Since Google
purchased the online media hub (in 2006), video advertising on
YouTube has now become as refined as Google AdWords itself.
In inverse proportion to the rising fame of cats, so Google is helping
video advertising be more accesible to any business. YouTube has a
variety of advertising options available to cater to the requirements of
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2. any client, from niche riverfront European tourism to giant American
auto brands.
YouTube Homepage Redzone
The most obvious example is homepage advertisement, called YouTube
Homepage Redzone. For 24 hours, an advertiser can utilize a large space
on the YouTube homepage however they like; keep in mind the main
purpose of this ad type is branding, so advertisers should ensure creative
is unique and engaging. This is usually in the form of a large banner
video ad and mixed media options (watching trailers or clips, interacting
with images, games, etc).
The best results for this type of YouTube ad include creative that offers
viewer involvement. With such dynamic ads, advertising options are
highly customizable: a game or clip specifically relating to the ad that
gets the viewer engaged works best.
By far, this is the most expensive advertising option on YouTube (a day
will run you about $300,000). Advertisers that appear here are usually
global, well-known brands like new movies (see John Carter above), car
brands, or national restaurant chains.
TrueView In-Stream
Not to worry, not all advertising options on YouTube will leave your
pockets empty. A relatively new form of advertising on YouTube,
TrueView In-Stream, has become increasingly popular over the past few
months. In-Stream advertising is a pre-roll video spot that appears before
a video that the viewer has chosen.
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3. These ads are usually between 30 and 60 seconds, and can be skipped
after 5 seconds of viewing. Surprisingly, longer videos tend to work best
for In-Stream ads, so trend toward the :60 spot over the :30 spot.
Once the viewer has watched the first 30 seconds of your video, you
are charged. So why not opt for more exposure at the same price?
In-Stream ads are cheaper CPCs/CPVs (cost per click, view) averaging
about $0.04 each, have view/click traffic data that is up to the hour and
provide a 20 percent increase in effectiveness compared to only viewing
the ad offline.
In-Stream ads work on the basis of contextual targeting, interest
targeting, or demographic targeting. Campaigns must be specific; a
demographically targeting campaign combined with topic targeting –
even in a niche market – usually yields the best results. You can choose
to advertise before videos that match the content of your ad, target users
that are logged into YouTube and have the same interests as your ad, or
target users that are logged into YouTube that match your demographic.
TrueView In-Search
A more traditional route to take is In-Search advertising (formerly
Promoted Videos). TrueView In-Search ads work almost exactly like a
text ad in Google Search: a campaign is built by adding and bidding on
keywords, and ads have the same length requirements as AdWords.
A thumbnail image is taken from the ad, and the advertiser has the
option to choose between four predetermined video freezes.
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4. However, Google have recently introduced customizable thumbnails.
With the capability to produce clear, crisp, focused custom images,
'view rate' will no doubt improve greatly, especially if advertisers choose
an image that is directly related to the ad.
YouTube recommends that you direct your viewer to your brand channel
to watch the video, but it’s also possible to watch the video as a separate
ad if you don’t have your own brand channel. An added bonus of
TrueView In-Search is that a small Call-to-Action Text Overlay box
appears over the ad as it runs.
The same fundamental strategies apply to AdWords for Video as they do
in AdWords, but since the advertising market is not as saturated on
YouTube as it is on Google, bidding on more general terms provides
better results. For instance, a regional pizza chain could bid on words
like ‘pizza’ and ‘pizza delivery’ with better positions than they could
achieve on Google.
Tracking is similar to AdWords as well, but conversions can’t be tracked
since the viewer is only watching a video, not clicking through to a site.
However, Negative terms will vary, since YouTube is more of a direct
news source than Google. The best way to figure out which negatives to
add is to closely monitor the campaign in the first few weeks to weed
out any odd queries triggering your ad.
Targeting YouTube via the Google Display Network
If you’re completely new to YouTube and just want to get your feet wet,
there is a text overlay only option. For AdWords users making the
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5. transition, this is the perfect first step - just create a placement campaign
and target YouTube.com
Much like the Call-to-Action Text Overlay that comes complementary
with the In-Search campaign, a Text Overlay box will appear over
contextually targeted videos based on keywords, but instead of your text
ad showing over your video, it shows when the query triggers it. Text
Overlay ads are all about context. Marketers must think through the
videos and text in the ad overlay, as Topic targeting is the driving force
behind this ad unit.
The requirements for Text Overlay ads are the same as AdWords, and
the destination URL can be a location outside of YouTube, making
tracking results as easy as it is in Google. Choose your URL carefully,
and take time to think about the strategy. Do you want the same landing
page as your AdWords text ads, or do you want something more video-inspired?
CTR may be lower with the video options, but marketers can
usually make up for it with conversions.
II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
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6. In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
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7. #5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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