1. PERSONAL BRAND EXPLORATION
Trace Woodall
Project & Portfolio I: Week 1
October 30, 2022

2. I have a background in sports and coaching as well
as a podcast producer and content creator. I pride
myself on helping brands develop a following from
personal storytelling and connections. I have dealt
with young athletes with amazing stories and
adversity in their live but no way of telling those
stories. I have given athletes and programs a voice
to express on social media. I know I can do that for
you and your brand or program.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Social Media Manager
• Content Director
• Sports Videographer
BRAND ARCHETYPE - The Guy Next Door
archetype will allow me to connect
with the fanbase and include the most
desired content to be seen.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
TYLER MCENTIRE
Outreach Plan:
• I believe in face to face contact. Majority of people
remember faces better than a name.
• I will go talk with him in person.
• I will send an email or text message to follow up every
other day.
Director of Football Social Media
& Creative Strategy
University of Tennessee
Matt Posey
Outreach Plan:
• I believe in face to face contact. Majority of people
remember faces better than a name.
• I will go talk with him in person.
• I will send an email or text message to follow up every
other day.
Social Media Coordinator
Middle Tennessee State University
Nate Bain
Outreach Plan:
• I believe in face to face contact. Majority of people
remember faces better than a name.
• I will go talk with him in person.
• I will send an email or text message to follow up every
other day.
DIRECTOR OF SOCIAL MEDIA &
INFLUENCER MARKETING STRATEGY
Tennessee Titans

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Grow personal brand as a sports content creator
‣ I will grow my social media following to 100,000
followers across all platforms by consistently
posting sports content.
Mid Term: (2025-2030)
• Growing a sports media company
‣ I will produce a daily sports show and hire a few
people to help with sports articles and video
content
Long Term: (2035-2045)
• Become the most used sports company in all levels of
sports
‣ I will grow to a national viewership by building a
website and having a physical place to create all
content.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Editing
SOFT
HARD
Novice / Adept / Expert
Graphic Design Novice / Adept / Expert
Sales Novice / Adept / Expert
Communication Novice / Adept / Expert
Project Management
SOFT
HARD
Novice / Adept / Expert
Content Marketing Novice / Adept / Expert
Writing Novice / Adept / Expert
Communication Novice / Adept / Expert

7. I help sports brands connect with their
fanbase by providing elite video and
branding content.
PROMISE

8. CREDENTIALS
Work Experience:
• Sales Manager, T-Mobile
• Marketing Consultant, T-Mobile
• Sports Videographer/ Photographer,
TSSAA
Education:
• Sports Marketing and Media, B.S., Full Sail University (2024)
Volunteer Work:
• Youth Sports coaching
• Video content creator

9. COMPETITION
Noah Halford
Industry Experience:
• Social Media Content Creator
Education:
• Video and Production. B.S. Middle Tennessee State University
Leadership Experience:
• Social and Digital Manager
• Brand Manager
Skills and Proficiencies:
• Premiere Pro - Expert
• Adobe Lightroom - Expert
• Adobe After effects - Adept
Trace Woodall
Overall Online Presence:
• 3-4 professional head shots, banner image is not
customized. Profile is not too detailed. Very active on social
media.
• Grade: Average, 70 out of 100
Industry Experience:
• Sales
• Freelance Sports Content Creator
Education:
• Sports Marketing and Media, B.S. Full Sail University
Leadership Experience:
• Sales Manager
• Freelance
Skills and Proficiencies:
• Final Cut Pro X - Adept
• Adobe After Effects - Adept
• Adobe Photoshop - Adept
Overall Online Presence:
• 5 connections. No customized link or banners. Very active
on social media.
• Grade: Poor, 25 out of 100

10. COMPETITION
Alexis Wilson
Noteworthy Experience:
• Social Media Editor
Industry Experience:
• Social media
Education:
• Sports Marketing and Media, B.S. Full Sail University
Skills and Proficiencies:
• Social media planning - Adept
Overall Online Presence:
• Linkedin is not customizable.
• Grade: Poor, 20 out of 100
Industry Experience:
• Sales
• Freelance Sports Content Creator
Education:
• Sports Marketing and Media, B.S. Full Sail University
Leadership Experience:
• Sales Manager
• Freelance
Skills and Proficiencies:
• Final Cut Pro X - Adept
• Adobe After Effects - Adept
• Adobe Photoshop - Adept
Overall Online Presence:
• 5 connections. No customized link or banners. Very active
on social media.
• Grade: Poor, 25 out of 100
Trace Woodall

11. BRAND POSITION
Providing a personal message to your fanbase or
clients, that’s my mission. I can bring people to want
to be invested on a personal level.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• The Tennesseean
‣ January, 2023
• University of Tennessee vs Vanderbilt University
‣ November 26, 2022| Nashville, TN
• Welch College
‣ December 10, 2022 | Gallatin, TN
Digital Marketing
• Primary Content: Storytelling highlights of games and photos.
• Primary Tools: Instagram and TikTok. Video format, 1080 x 1920
• Website: Have a centralized place for all my content.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Noah Halford, BallAllDay, Pat McAfee. 2023
Formal Education
• Sports Marketing and Media B.S (2024)
• Sports Management Master’s (2026)
Technical Skills
• Adobe Premiere Pro- The Tennesseean, January, 2023
• Adobe Photoshop - The Tennesseean, January, 2023
• Photography- The Tennesseean, January, 2023
Soft Skills
• Communication- 104.5 The Zone, May, 2023
• Writing - The Tennesseean, January, 2023
• Storytelling - DBS Films, August 2023

14. Trace Woodall
You know how to grow a personal connection via
social media? Well, what I do is, help provide a storyline for
followers to follow and get invested into on a personal level. In fact, I have
helped a small college athletic department develop fans and followers on social
media that turned into higher game attendances.
“

15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager