Marketing - Enterprise week 2011
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Slides from the Marketing workshop at An Grianan Hotel presentedby Suzanne Hill on Behalf of Donegal County Enterprise Board during Enterprising Donegal Business Week 2011
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Marketing - Enterprise week 2011
- 1. Enterprising Donegal Business Week 2011 Getting noticed – using marketing to win business
- 4. Where do you start? Business development, sales & marketing
- 5. Push – Pull strategy PUSH PULL SALES MARKETING TOTAL VALUE PROPOSITION
- 6. What are you selling??
- 8. Total Value Proposition Target audience Benefits (measureable) Differentiators / USPs
- 9. How does your Total Value Proposition deliver VALUE to your customer?
- 15. Who are your competitors?
- 21. What does business development involve?
- 29. Thank you for your attention!
- 30. Suzanne Hill Handel Export Consulting www.handelexport.com Follow me on Twitter @handelexport