The document provides guidance on using Facebook and Twitter for business purposes. It discusses how to structure a Facebook page including tabs, content types, and how to add your own content. For Twitter, it recommends choosing a recognizable username and describes various sections of the Twitter interface. The document also provides examples of how Dell Outlet has successfully used Twitter and links to Twitter guides. It outlines best practices for social media use such as maintaining presence, inviting participation, and focusing on the target audience.