Personal Brand Canvas

1. Personal Brand Canvas
Track Your Personal Branding Progress and Promises on a Single Page

2. Publishing Credits
This resource is derived from, and gives creative acknowledgements to, Strategyzer.com and
BigName.it. As part of this assignment, you are to read Chapters 2 & 3 of Business Model You:
A One-Page Method For Reinventing Your Career. This book, along with the Personal
Branding Canvas founders, BigName.it, are the original sources for the concepts described in
this resource. While the assignment requirements differ from the original Personal Brand
Canvas and One-Page Business Model, these sources inspired this assignment.
Icons found in this keynote presentation are used with permission from www.kameleon.pics.
*This slide is a requirement and cannot be removed from this presentation.

3. Donovan
Washington
I am a funny, passionate music-head that will
scout the most promising artist to signing with my
record label to launch a successful long-lasting
career.
May 27, 2017

4. Identity
I am very knowledgeable in my profession
which puts me at advantage in my industry.
• 6’1 young African American male.
• Passionate, Funny, Music Nerd.
• Music Recording Artist.
• Bloomington high school south class of
’14, Full Sail University.
• My mission is to revolutionize the industry
with my recording label by giving the
power back to the artist.

5. Services
I plan to work as a news editor before
launching my label, my services will
provide my audience with current news and
trends happening in the industry and giving
artist an opportunity to promote their music
through my blog.
• News Editor, Record Label A&R
• Blog publishing, Music recording.
• Customer relationship style will be
through social media, staying connected
with fans to get a sense of what they
want next from me and my brand,

6. Credentials
The audience always wants someone
who is highly praised in their
profession.
• http://fsbizsite.com/dkwashington/
• Roles in associations, volunteerism
• Bachelors in Music Business
• https://www.audiomack.com/album/bl
vk/blvk-clouds
• Home studio, http://rblmag.com/blvk/

7. Promises
My unique promise is that my customer will
be informed on the latest trends and will
benefit from working with a business insider.
• The problems they see solved is more
exposure in from industry or people who
have connections.
• Happy, informed, and inspired.
• They will expect to be a boss or someone
of power and wealth.
• Social butterflies, people who interact with
people easily (usually people in the
entertainment industry.)

8. Positioning
My audience should hire me because I bring an energy and innovation
mindset that not to many people have. I work harder than most people
and pride myself on creating the best and latest trends.
• Everything I do i try to make it distinctive and something people have
never seen before, making it so great that it gets universal praise which
makes it credible.
• My work is so diverse to where I believe it will be relevant to majority of
my audience.
• Yes there will be various things in my brand that will benefit multiple
and specific groups of people.
• It is related to a large size audience considering there are a lot of
inspiring upcoming artist wanting to get more exposure.
• Yes, my brand will benefit the audience a lot at an premium price for
service they lack.
• Yes, there will be parts of my service where competitors fail to connect
with their audience with.
• My service will be great, and the things about great products is that
they can be imitated but they can never be duplicated as a better
product.

9. Target Audience
In order to be credible majority of the
industry should be aware of who I am, I
would love to work with companies
such as Complex Magazine,
Hotnewhiphop, Interscope Records,
and Dreamville Records.
• Worldwide, People who interested in
the music business.
• Influencers include: Jay-z, Complex
Magazine.
• J.cole, Cheryl LoMaglio

10. Networking & Marketing
Social Media will be the best way to connect
yourself with a fanbase and hopefully build
one for yourself.
I am a funny, passionate music-head that will scout the
most promising artist to signing with my record label to
launch a successful long-lasting career.
• Online blogs or Youtube.
• LinkedIn, Music conventions
• Music conventions, festivals, concerts.
• Buying promotion ads on sites such as
Facebook, Twitter, Instagram.

11. Professional Development
You should always build a strong online identity
to have a strong base for a brand Buy ads for
your brand online, make business cards, if you
are a music artist create a logo or t-shirts
advertising your brand. You need to meet
people who are connected in the industry and
make a strong impression and show them the
benefit of having you rather the benefit of you
having them. You need credibility, and a
professional approach to your brand.
• Connecting with profession connects and
keeping in touch.
• Former instructors, new connections met
through networking.

12. Goals & KPIs
My goals is to have 1,000 followers on my twitter by the
end of the year, I will track it daily to see if I'm
processing successfully.
• Recognition will be throughout the whole industry and
through social media since that is where people
consume most sevices.
• I want to be known as the leader of the new school,
and gain credibility through success through business
ventures.
• Staying with the latest trends will create a great
relevance and keep relevance as times change.
• $50-150
• Loyalty will be to the team that I am working with, and
with my audience to sustain a positive reputation.

13. Identity Services Promise Positioning Target Audience
Credentials
Networking &
Marketing
Professional Development Goals / KPIs
I am very
knowledgeable
in my
profession
which puts me
at advantage in
my industry.
I plan to work as a news editor
before launching my label, my
services will provide my audience
with current news and trends
happening in the industry and
giving artist an opportunity to
promote their music through my
blog.
The audience
always wants
someone who is
highly praised in
their profession.
My unique
promise is that my
customer will be
informed on the
latest trends and
will benefit from
working with a
business insider.
My audience should hire me
because I bring an energy
and innovation mindset that
not to many people have. I
work harder than most people
and pride myself on creating
the best and latest trends.
Social Media will be the best way
to connect yourself with a fanbase
and hopefully build one for
yourself.
In order to be
credible majority of
the industry should
be aware of who I
am, I would love to
work with
companies such as
Complex
Magazine,
Hotnewhiphop,
Interscope
Records, and
Dreamville
Records.
You should always build a strong online identity to have a strong base for a brand Buy ads for your brand online, make
business cards, if you are a music artist create a logo or t-shirts advertising your brand. You need to meet people who are
connected in the industry and make a strong impression and show them the benefit of having you rather the benefit of you
having them. You need credibility, and a professional approach to your brand.
My goals is to have 1,000 followers on my twitter by the end of the year, I will track it daily to see if
I'm processing successfully.