DotTourism helps airlines reach travel consumers and have run a number of successful campaigns to help launch new routes and in-flight services. This presentation shares information about our methods and includes case studies of our work. Find out more at www.dottourism.com.

1. Who Are Dot Tourism?
Dot Tourism are a specialist digital marketing agency working exclusively within the
travel and tourism sector. Based in the US and UK our deep experience and excellent
results has led us to working with clients across the globe.
We help travel companies
grow sales by developing
and implementing digital
marketing strategies.
We only specialise in
travel and bring a wealth
of experience and sector
insights to our work.
Our approach is all about
results. We tell your story
in a way that your market
will understand.

2. Marketing solutions for Airlines
We help airlines reach travel consumers. Our results focused campaigns can be used
to launch new routes and in-flight services.
We tailor each campaign to your specific goals and never use a one fits all approach.
Typically a campaign may include:
• Targeted database sourcing
• Email design and broadcast
• Inspirational content creation
• Focused landing pages that convert
• Engaging, fan-gated social media content
• Lead generation

3. Lead generation
Our exciting lead generation based campaigns offer a cost effective way to build a
customer database when launching in new territories.
We tap into email, banner advertising and lead generation websites to deliver
qualified prospects on a cost per lead basis. This type of campaign has already proven
effective for airlines such as KLM and Air France.
Lead Generation In Use
KLM used a lead generation campaign to create a
database of 30,000 in just one month.

4. Email experts
We are experts in using email to engage and convert your existing database. We use
data segmentation to find out and deliver the content your customers want allowing
you to create powerful personalised campaigns.
Making The Most of Email Technology
• Dynamic, personalised content
• Split A/B testing
• Responsive and scalable design
• Visually stunning

5. Case Study - Sun Country Airlines
We developed a complete email strategy to promote a new route being launched by
Sun Country Airlines from Gatwick, UK to Minneapolis, USA.
We researched and sourced a mailing list of 50,000 UK holiday consumers with an
interest in travel to the USA, living within a reasonable drive time of London Gatwick.
The campaign included three custom emails, split tested landing pages and database
procurement and management.
Results
We achieved open rates of 28% and a database conversion rate of 9%

6. This shows the first email that was broadcast for the Sun
Country Airlines campaign. We used it as the opportunity to
introduce the brand and to start generating some excitement
with a count down to the inaugural flight on the new route.

7. This shows the final email that was broadcast for the Sun
Country Airlines campaign. We keep the strong call to action
header encouraging people to sign up for special flight deals
and add in more flight offers.

8. Case Study - SriLankan Airlines
We developed a complete email strategy to promote SriLankan Airlines new direct
flight services from the UK to Sri Lanka and the Maldives.
We sourced a targeted mailing list comprising of 400,000 UK consumer interested in
long-haul travel, winter sun with an income of over £30,000 per annum.
The campaign included three custom emails, landing page design and database
procurement and management.
Results
The campaign performed really well with open rates of up to 46% and a landing page
conversion rate of 81%

9. This shows one of the creatives used in our SriLankan
Airlines email campaign. We kept copy very succinct
to encourage people to visit the website to find out
more. We ensured that the call to action was
prominent at the top of the email.

10. Next Steps
If you are an airline looking to launch a new flight route or service then allow us to
create a free, no obligation, campaign strategy for you in line with your goals and
budget.
Or if you feel you aren't getting the most out of your current database and email
marketing we can offer a free assessment on how you can make the most of these
important marketing assets to delight your customers and drive bookings.
Get in touch at hello@dottourism.com
or visit www.dottourism.com to find out more about us.