Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Top 10 Reasons Events Are the Best B2B Marketing Channel in the World

1.335 visualizaciones

Publicado el

Marketers spend a lot on events... sometimes as much as 50% of the B2B marketing budget is allocated to live events (sponsored and produced). Events impact every aspect of marketing and they can be the ultimate content distribution engine. See why events really are the best B2B marketing channel in the world!

Publicado en: Marketing
  • Sé el primero en comentar

Top 10 Reasons Events Are the Best B2B Marketing Channel in the World

  1. 1. #eventprofsB2B Events: The Best B2B Channel In The World Event Marketing Resources Presenters Jen Hawkins Director of Marketing @jenhawkn Justin Gonzalez MarComs Manager @justinSF DoubleDutch @doubledutch
  2. 2. #eventprofsB2B We’ll Cover… Marketers Spend a LOT on Events Events Impact Every Aspect of Marketing How to Measure Event Success Events: The Best B2B Channel In The World
  3. 3. #eventprofsB2B
  4. 4. #eventprofsB2B Event Marketing 21% Digital Advertising 13% Content Marketing 12% Website 8% Agency Fees 7% Customer Marketing 6% Traditional Advertising 6% PR 5% Other 22% EVENTS ARE THE LARGEST SPEND Source: Forrester Research, 2014
  5. 5. #eventprofsB2B 59% of marketers have no way to measure or track the ROI of their events. — HubSpot & Eventbrite State of Event Marketing, 2014
  6. 6. #eventprofsB2B MARKETING TECHNOLOGY SPEND
  7. 7. #eventprofsB2B EVERYTHING THE LIGHT TOUCHES… Marketing Sales Customer Experience Product / Services HR / Recruiting EVENTS
  8. 8. #eventprofsB2B We’ll Cover… Marketers Spend a LOT on Events Events Impact Every Aspect of Marketing How to Measure Event Success Events: The Best B2B Channel In The World
  9. 9. #eventprofsB2B EVENTS IMPACT ON MARKETING Branding & Awareness Content & Education Influencer Marketing Lead Generation
  10. 10. #eventprofsB2B WHY BRAND MATTERS Create a connected brand experience so that each dollar spent halos across all channels. — Forrester, 2014
  11. 11. #eventprofsB2B CREATE A COHESIVE BRAND EXPERIENCE • Event name • Logos • Collateral • Hashtags • Presentation Templates • Food / Beverage • Sounds / Music • Signage • Lighting • Venue
  12. 12. #eventprofsB2B HUBSPOT INBOUND
  13. 13. #eventprofsB2B DREAMFORCE
  14. 14. #eventprofsB2B EVENTS IMPACT ON MARKETING Branding & Awareness Content & Education Influencer Marketing Lead Generation
  15. 15. #eventprofsB2B CONTENT IMPACTS THE BUYING CYCLE Buyer’s go through about 57% of the purchasing process before ever talking to sales. — executiveboard.com
  16. 16. #eventprofsB2B CONTENT IMPACTS PURCHASE DECISIONS 70% of buyers prefer getting to know a company via articles rather than ads. — ContentPlus
  17. 17. #eventprofsB2B CONTENT IMPACTS SITE TRAFFIC YoY growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers. — Kapost
  18. 18. #eventprofsB2B CONTENT IMPACTS YOUR BUSINESS Inbound marketing delivers 54% more leads into the funnel than traditional outbound marketing. — Hubspot
  19. 19. #eventprofsB2B CONTENT IMPACTS ON YOUR BUSINESS YoY growth in marketing’s contribution to revenue is more than 6x higher for those who innovate on content. — Kapost
  20. 20. #eventprofsB2B PINPOINT THE PERFECT CONTENT Public Votes 30% Advisory Board 40% Staff 30% ex. SXSW Panel Picker
  21. 21. #eventprofsB2B EVENTS IMPACT ON MARKETING Branding & Awareness Content & Education Influencer Marketing Lead Generation
  22. 22. #eventprofsB2B THE POWER OF ADVOCACY Brand advocates spend 2x as much and recommend or share 2-4x your typical customer. — IBM
  23. 23. #eventprofsB2B THE POWER OF ADVOCACY Brand advocates are 50% more likely to create content that influences a purchase. — University of Rhode Island
  24. 24. #eventprofsB2B TURN CUSTOMERS INTO ADVOCATES Brand Advocates Customers Leads / Prospects
  25. 25. #eventprofsB2B EVENTS IMPACT ON MARKETING Branding & Awareness Content & Education Influencer Marketing Lead Generation
  26. 26. #eventprofsB2B LEAD NURTURING IMPACTS SUCCESS Nurtured leads produce, on average, a 20% increase in sales opportunities. — DemandGen Report
  27. 27. #eventprofsB2B AUTOMATION REDUCES EFFORT Automation drives a 14.5% increase in sales productivity, and a 12.2% reduction in marketing overhead. — Nucleus Research
  28. 28. #eventprofsB2B PERSONALIZATION DRIVES REVENUE Relevant emails delivered through marketing automation drive 18x more revenue than blasts. — Jupiter Research
  29. 29. #eventprofsB2B SCORE LEADS BASED ON ACTIVITY
  30. 30. #eventprofsB2B THINK OUTSIDE OF YOUR WEBSITE
  31. 31. #eventprofsB2B TELL A STORY WITH DATA
  32. 32. #eventprofsB2B IDENTIFY BRAND ADVOCATES
  33. 33. #eventprofsB2B MEASURE TOP CONTENT
  34. 34. #eventprofsB2B Engagement Data Personalized Experience Event Success THE ULTIMATE B2B MARKETING CHANNEL
  35. 35. #eventprofsB2B EVERYTHING THE LIGHT TOUCHES… Marketing Sales Customer Experience Product / Services HR / Recruiting Generate Business Close Business Happy Customers Innovation & Feedback Talent Brand
  36. 36. #eventprofsB2B Events: The Best B2B Channel In The World Event Marketing Resources Presenters Jen Hawkins Director of Marketing @jenhawkn Justin Gonzalez MarComs Manager @justinSF DoubleDutch @doubledutch

×