Advising Ideabatic, a healthcare social enterprise, that has invented a cooling system (SMILE) to preserve vaccines in transit to remote parts of the world when maximising returns is secondary to the main goal of savings millions of lives. The focus was on scaling, securing patents, sharing content, gaining advocacy and running a test-market. Taken from Director magazine (of The Institute of Directors), Virtual Board/Ask the Execs feature from April-May 2019.