7 things to do after you've hit "publish"
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Slides from the talk given at Startup Bootcamp on 06/03/2017 on how to distribute content once it's created!
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7 things to do after you've hit "publish"
- 1. to do after you hit @passle 7 things “publish” Claire Trévien
- 3. @passle Don’t just tweet it once – schedule it to share again in the future • Key findings from our legal industry content marketing report [infographic] *link* • Did you know that the average law firm has a Klout score of 42? *link* #legalnews • How does your #lawfirm compare to others in terms of online engagement? *link* • Law firms have increased their content by 77% this year, long live #contentmarketing! [GIF of someone punching the air] *link* • Which UK law firm is outperforming its rivals in terms of #content marketing?
- 4. @passle Useful tools for re-sharing • A social media management tool (e.g. Buffer or Hootsuite) • Hiplayapp.com allows you to identify content as ‘evergreen’
- 5. @passle Some hashtags in professional services General: #professionalservices / #profserv #SME (small and medium sized business) #smallbiz (small business) #B2B (Business to Business) #B2C (Business to Customer) #B2Bmarketing #B2Cmarketing #businessplans #startup #custserv (customer service) #knowledgesharing #thoughtleaders Finances: #accountant #accountancy #fintech #finance #money #tax #digitalcurrency #virtualcurrency #cryptos / #crypto / #cryptocurrency #exchange #bitcoin #blockchain #litecoin #mobilebanking #mobilemoney #intellectualcapital #socialcapital #transactionbanking #finserv (financial service) #xfinance (exponential finance) #VC #sharktank #microfinance #p2plending (person to person lending) #finnews Insurance #instech #insurtech #insuretech #workerscomp #fraud #homeowners #healthinsurance #healthplan #futureoftheACA #termplan #terminsurance #carinsurancetips #risk #actuary #lifeinsurance #insuringlife #holidayinsurance #travel #traveltips #covermore #smarttraveller I list more over at: http://blog.passle.net/post/102ct8a/a-list-of-top- professional-services-marketing-hashtags
- 6. @passle Attach different media to it • Infographics • Videos • GIFs • Slideshares • An extract from your post • Etc missinglettr.com pablo.buffer.com/app
- 7. @passle • Vary the way you present the same piece on social media, whether through media or text • Try out different hashtags for maximum exposure • Don’t be afraid to share the same thing several times on social media In Summary
- 9. @passle Original Blog Post LinkedIn Publisher Facebook Notes Passle Medium (+ any other platform that allows for reposts i.e. Digital Doughnut, Business2Community etc)
- 10. @passle • When possible, share a brief extract from your blog and link back to the original post with a ‘Read more’ • Don’t write the same title as your original post Best practice
- 12. @passle Peaks correspond to when our newsletter comes out
- 13. @passle
- 14. @passle • Keep your email marketing lists focused – quality rather than quantity • Clean it up every few months – no point sending content to people who aren’t opening it • A/B test your emails to find out what content your audience prefers Advice
- 16. @passle Original Blog Post Infographic Slideshare Podcast Video Conference Talk Workshop Webinar
- 17. @passle We have one for insurance too: Insurance.rankmyfirm.com
- 18. @passle Canva.com – tool for non-designers
- 20. @passle • Adapt your content to every network you use • 85% adults use multiple screens at the same time* – using different networks (such as video networks, or sound networks) gives you a chance to reach them Summary *Source: https://www.thinkwithgoogle.com/infographics/online-video-trends-2017-media-plan.html
- 22. @passle Finding your niches Where is your audience hanging out? • Facebook, LinkedIn, Google + groups • Specialist forums and message boards • Comment sections of articles • Quora • Listserv • etc
- 24. @passle Identify and target influencers Buzzsumo: identify influencers in a field by searching for key terms
- 25. @passle Buffer
- 27. @passle • Regularly update your high-performing posts to keep them evergreen • (why not also give a spin to old posts to make them fresh again?)
- 28. @passle • Share content more than once • Cross-post it on other platforms • Email it to a focused list of contacts • Share it internally too • Recycle it into other media to maximize its reach • Target people with influence to see it (and share it!) • Update and re-share it later! In conclusion
- 29. @passle Hands on Monday 1. Pick a piece of content you’ve created (or intend to create) and draft a distribution strategy for it over the space of a week: Tuesday Wednesday Thursday Friday Include at least: 5 social media updates (with different wording) 3 transformations into a different format (i.e video, image, etc) 2 strategy ideas for targeting your niche/influencers
Editor's Notes
- Coming up: best time to share content
- Advise the sharing links and extracts to your content instead – coming up soon Include your primary keyword phrase or something synonymous in your opening sentence. LinkedIn does not allow you to choose your meta description — search engines decide what to display. By optimizing the first sentence and paragraph overall, you’re increasing the chances of it being shown in Search Engine Result Pages (SERPs).
- According to McKinsey email is almost 40% better at acquiring new customers than Facebook & Twitter. It’s a highly targeted way of sending content out to relevant people and best of all you can precisely track how they are interacting with it.
- Caveat: don’t just send this out to masses of people for no reason – Cleaning lists to keep them focused
- Caveat: don’t just send this out to masses of people for no reason – Cleaning lists to keep them focused
- For instance, I could transform this talk into a webinar or a video of tips, or take the main points and create an infographic, or, most simply, upload these slides to Slideshare.