Sales manager use business networks like Xing and LinkedIn to connect with customers, share industry information, discuss solutions or to target prospects A convincing profile is the digital business card for professional success important for sales and account manager, who have many contacts presents the sales manager as a competent partner for prospects and customers

1. Copyright@CE-Consulting Group 2016
B2B sales manager: tips for a
successful business profile
2016

2. 1Business Profil
Sales manager use business networks like Xing and
LinkedIn to connect with customers, share industry
information, discuss solutions or to target prospects
Sales manager use their profil as social selling and
marketing tool for the products they sell
A convincing profile is
• the digital business card for professional success
• important for sales and account manager, who have many contacts
• presents the sales manager as a competent partner for prospects and
customers
A successful business profil for sales manager

3. 2Business Profil
Update your contact data
(phone, mobile, email, fax,
company address)
Your profile picture should
be no older than two years
Hire a photographer with a
focus on business
photography. A
professional profile picture
is a good investment in
your social media activities
How you visually present
yourself on the net,
depends on the industry
your are in. A sales
manager working at an IT
company can present
himself "business casual"
Stay authentic and show
yourself in your profile as
you are
Tip 1: Update your business profile

4. 3Business Profil
Ask yourself: what
interests your profile
visitors, your
business partners
and customers?
Do the visitors find
the subjects that are
relevant to them?
Use keywords in
your summary and
in your headline.
Keywords on your
profil are easy to find
with search engines
Tip 2: Check your profile with the eyes of a customer

5. 4Business Profil
Highlight skills
that are related
to your current
professional
status
Name only
those
competencies
where you excel
Customers are
satisfied when
sales manager
are experts in
the services and
products they
are selling
There is no
need to claim
you are an
expert for zillion
other areas
Tip 3: Focus on your skills and competencies

6. 5Business Profil
Let your visitors
know what you
are looking for,
e.g. business
contacts,
partners, topics,
etc.
Send a
convincing
message to
visitors: what
value you can
bring them
Get convincing
referals from
customers and
collegues
Tip 4: Self Marketing

7. 6Business Profil
Optimize the cost of
your social media and
online activities
Check if you are
represented in your
industry relevant
groups
Clean your contact
database, membership
in communities and
online groups:
If you are a member of more than
three groups, answer the following
questions for each of your group
memberships:
• How many times have you participated in
discussions in this group?
• How many times have you read
messages from this group?
Exit from all groups where you are
not active
Focus on few groups where you
participate regular
Tip 5: Control communities, groups and contacts

8. 7
CE-Salesconsulting
Management
Consulting
 Sales and Account Management
 Business Development
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Phone + 49-89-66 81 12
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contact@ce-sales-consulting.com
http://www.ce-sales-consulting.com
Dr. Manfred Kauffmann