How do i raise capital oxford lecture
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Dr Ricardo Schäfer and Sia Houchangnia from the Seedcamp investment team, were invited to give a lecture at the Oxford University Said Business School, as part of its flagship lecture series Building a Business. The lecture was given to 200 students interested in learning more about starting a business and the key principles of how to do so. The topic of this lecture is on How to Raise Capital.
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How do i raise capital oxford lecture
- 1. How do I Raise Capital? Dr Ricardo Schäfer & Sia Houchangnia November 17th
- 2. Sia Houchangnia Dr. Ricardo Schäfer @SiaHouchangnia @SchaeferRic
- 3. Seedcamp is a Founder’s First Round Fund. We invest smart capital into pre-seed and seed stage startups, providing up to €200k and a lifelong platform of Learning, Network and Capital to support the most ambitious Founders.
- 4. #3 most active European investors in H1 2015 Seedcamp platform recognised as a “mini Andreessen Horowitz” for early stage Shortlisted as a “Seed Fund of the Year” in 2015 by GP Bullhound Recognised by the industry as a leading early stage fund
- 5. $350 Million Total funding raised by Seedcamp companies since 2007 Some of the top VCs our companies are raising from 91 87% 89%
- 6. 1. Fundraising - Overview 2. Fundraising - Key Considerations 3. Fundraising - Timeline 4. Current European Funding Environment Agenda
- 7. 1. Fundraising - Overview
- 8. VC = Accelerated growth Bootstrapping = Independence Why Fundraising?
- 9. Founders’ money, Friends & Family ~£50K Business Angels (SEIS), Accelerators, Crowdfunding ~£50K - 250K VCs ~£250K - 1M ~£1M - 5MSeries A Seed Pre-seed Friends & Family round VCs Different investors for different stages Source SizeType of round Inception
- 10. Discipline Expertise Access to network Platform value add Benefits of VC funding
- 11. 2. Fundraising - Key Considerations
- 12. FUNDRAISING IS A CONTINUOUS PROCESS. START PREPARING TODAY
- 13. Stage Focus Sector Focus Geographic Focus Previous Interactions Connections with Peers Invested in Competitors Fund Cycle What to consider when researching VCs
- 14. Don’t forget to track your communications with potential investors Build a fundraising funnel
- 15. When you pitch to VCs Storytelling is key http://seedcamp.com/the-power-of-great-storytelling/
- 16. 1. One Pager 2. Investor Deck 3. Business Model 4. Cap Table Things you need once you start fundraising
- 17. 1. Problem - Every innovation needs a problem - What’s the exact lack in society, industry or technology? 2. Solution - Show in simple words, pictures or graphics how you solve the problem or make your customer happy - What are you doing better then the others or compared to what already exists? 3. The Market - Focus on relevant market (geography, age etc) - Be realistic! - Market value in $ or € 4. Business Model - How do you generate revenue: commission, ad-based etc. 5. USP - Biggest advantage vs competition - Why is your business unique? for example: technology, brand, market leader, UX etc.. 6. Competition - Matrix diagram - Where are you now vs in 5 years? - Why are you different? 7. Go-to-Market Strategy - Chanel, conversion rates, cost of acquisition 8. Vision - Where is the company in the long run? - Expansion plan (geography, products etc) 9. Team - Highlight previous relevant experiences - Quality of team! 10. Financing needs and how you going to spend the money - Milestones for next 6-12 (or 18 months) What to include in a perfect pitch deck
- 18. Starting too late Not speaking to enough VCs Not raising enough Giving away too much equity early on (>25%) Overestimating your chances of success Taking a friend as your lawyer Keep pushing back your timeline for closing the round Not disclosing thorny issues up front Stopping to run the business The pitfalls of fundraising
- 19. 3. Fundraising - Timeline
- 20. DocSend fundraising research, 2015 Some stats on a typical seed round
- 21. Rejections are common…even for Airbnb 7 Rejections, Brian Chesky, 2015
- 22. You need a clear start and finish line for your active fundraising…
- 23. FOMO … as you will need to create: [ = Fear of Missing Out ]
- 24. 1.#Be#Ready All#about#Prep 2.#Start Execute Termsheet 3.#Close Company.readiness Story/deck Rehearsal Company.Strat/plan Numbers Traction Fundraising. Plan Targeting.(fit) Intro’s Drive.the.process *Ultimate. Goal $ (1I6.months) (3I4.months) (1.month) The 3 phases of fundraising: Prepare, Execute, Close Fundraising Guide, Scott Sage
- 25. The timeline of a typical round Fundraising Guide, Scott Sage
- 26. 4. Current European Funding Environment
- 28. Increasing number of Entrepreneurs turned Investors in Europe The State of European Tech, Slush & Atomico, 2015
- 29. New funds being launched The State of European Tech, Slush & Atomico, 2015
- 30. More and more capital for Europe The State of European Tech, Slush & Atomico, 2015
- 31. Crowdfunding & non-VC investors pushing valuations up Venture Capital Outlook 2016, Mark Suster & Kevin Zhang, 2015
- 32. Still a lot to catch up The State of European Tech, Slush & Atomico, 2015
- 33. Thank you