Promotional talk for Zend Framework and why it's the best framework for enterprise and governmental php development.

1. Why Zend Framework
powers the enterprise
Michelangelo van Dam
ZendCon, November 2010 - Santa Clara, CA

2. Michelangelo van Dam
• Independent Consultant
• Zend Certified Engineer (ZCE)
• President of PHPBenelux

3. This session
• What’s enterprise (PHP) development ?
• The industry
• Zend Framework’s strengths
• The job market
• Case studies
• Conclusion

4. What’s enterprise (PHP)
development ?

5. Definition

6. Josh Holmes - The Art of Simplicity -Tek X - Chicago 2010
One of my favorite is “Enterprise”
which almost automatically means a complexity
multiplier of 10

7. So basically,
PHP’s place in the enterprise is: anything
that involves web technology.
Ivo Jansch - php|architect’s Guide to Enterprise PHP Development

8. Enterprise PHP development = complexity x 10 in a browser ?

9. Enterprise PHP development = complexity x 10 in a browser ?

10. What’s different ?

11. Divisions
php-team
java-team .NET-team
Dev
Oracle MS SQL
MySQLApache IIS
System
IT mgmt
in house employees / consultant firms / freelancers

12. Divisions
php-team
java-team .NET-team
Dev
Oracle MS SQL
MySQLApache IIS
System
IT mgmt
in house employees / consultant firms / freelancers
Barrier

13. Divisions
php-team
java-team .NET-team
Dev
Oracle MS SQL
MySQLApache IIS
System
IT mgmt
in house employees / consultant firms / freelancers
politics vendors
Barrier

14. Complex projects

15. Data
Enormous amount of data…

16. Customers
Finances
Customer Care
DispatchingSub contracters

17. Audience

18. The industry

19. Overview
• Automation
• Aviation
• Communication
• E-commerce
• Energy
• Entertainment
• Financial
• Food
• Gaming
• Government
• Health care
• Insurances
• Non-profit
• Pharmaceuticals
• Publishing
• Public services
• Sports
• Telecom
• Transportation
• Travel & Holidays

20. PHP in daily life

21. Enterprise support

22. Zend Framework’s
Strengths

23. Company support

24. Certification

25. Components

26. Coding Standards

27. Technology independent

28. Community

29. Most of them are here!!!

30. The job market

31. Recruiting
Dear Sir, Madam,
We of company X are looking for real PHP rock stars who have a fundamental
knowledge of object-oriented development, design patterns, UML designs and have
at least 2 year experience developing applications with Zend Framework.
Company X offers you besides a good paycheck and a remote working environment
(telecommuting), full medical and dental benefits, at least 2 national or 1
international PHP conference ticket(s) and a “contribute back day”.
If all this sounds like a good deal, contact us at john.doe@example.com or call
us 1-800-GOPHP. If not, let us know what you feel is missing here and maybe we
can negotiate further.
John Doe,
VP Human Resources X, Inc.

32. ZendYellow Pages

33. Linkedin search

34. • php: 62 results
• zf: 10 results
• industry: top-200
Results for Belgium
Oct 29, 2010

35. • php: 577 results
• zf: 19 results
Results for US
Oct 29, 2010

36. Example

38. Conclusions

39. Zend Framework
• is used in all industries
• is backed by Zend Technologies, Inc.
• runs on any major vendor platform
• has a certification program
• has a very active community

40. • http://slideshare.net/DragonBe/why-zend-framework-
powers-the-enterprise
• http://twitter.com/DragonBe
• http://facebook.com/DragonBe
• http://joind.in/2264
Questions

41. http://conference.phpbenelux.eu

42. Credits
Ivo Jansch - http://www.flickr.com/photos/otherbird/3058786385/
Complexity: http://commons.wikimedia.org/wiki/
File:Complexity_of_Design.jpg
Dispatching: http://www.flickr.com/photos/americaspower/
3418746613/
Dispatching panel: http://www.flickr.com/photos/mike_miley/
4959199812/
Cubicle farm: http://www.flickr.com/photos/ste3ve/521083416/
Complex tree: http://www.flickr.com/photos/wonderlane/2062184804
Getting Huge: http://www.flickr.com/photos/ericmcgregor/346990046/
Buildings: http://www.flickr.com/photos/o_0/417370962/