Grace's mission is productive safety and their vision is to drive innovative solutions to enhance productivity while keeping people and assets safe. Their culture focuses on values like judgment, honest communication, selfless impact, curious innovation, customer obsession, being resource wise, and hiring and developing employees. They provide employees freedom and responsibility within clear context rather than control. Teams are highly aligned through shared goals and strategy but loosely coupled, minimizing unnecessary coordination to allow for flexibility and speed.

1. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Grace Mission & Culture
May 2018

2. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Grace Mission & Vision
Our mission is Productive Safety.
Our vision is to drive innovative solutions to enhance
productivity while keeping people and assets safe with simple
and affordable solutions.
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3. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
We Seek Excellence
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• Our culture and values focus on helping us achieve
excellence

4. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Four Aspects of our Culture
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• Values are what we Value
• Freedom & Responsibility
• Context, not Control
• Highly Aligned, Loosely Coupled

5. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Values
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Many companies have nice sounding value statements
displayed in the lobby, such as:
Integrity
Communication
Respect
Excellence

6. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Values
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The actual company values, as opposed to the
nice-sounding values, are shown by who gets
rewarded, promoted, or let go
and how we treat customers and suppliers

7. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Grace Values
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Our company values are the behaviors and
skills that are valued in fellow employees

8. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Grace Values
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• Judgment
• Honest Communication
• Selfless Impact
• Curious Innovation
• Customer Obsession
• Resource Wise
• Hire and Develop
• Fun, Food, & Fellowship
At Grace, we particularly value the following 8 behaviors and
skills in our colleagues:
We hire and promote people who demonstrate these eight

9. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Judgment
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People who demonstrate good judgment are right, a lot of the
time.
•Have good instincts, seek diverse perspectives, and work to
disconfirm their beliefs.
•Identify root causes, and get beyond treating symptoms,
looking up and around instead of internally.
•Think strategically and can articulate what they are and are not
trying to do.
•Make wise decisions despite ambiguity, smartly separating
what must be done well now and what can be improved later.
•Question actions inconsistent with company values.

10. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Honest Communication
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People who demonstrate honest communication have backbone. They are willing to both disagree
and commit wholly.
• Have conviction and are tenacious. They respectfully and non-politically challenge decisions when
they disagree, even when doing so is uncomfortable.
• Openly communicate and proactively seek out others to share ideas and updates regularly.
• Listen well, remain calm and poised in stressful situations, instead of reacting fast, so they can
better understand, treating people with respect independent of their status or disagreement.
• Check their ego at the door and are known for candor, directness and quickly admitting mistakes.
• Only say things about fellow employees that they would say to their face.
• Give accurate and timely appraisals of their team's performance. They benchmark against the best.
• Leaders communicate vision and context to provide fertile ground for innovation and decision-
making. They are accessible and willing to be challenged/questioned.

11. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Selfless Impact
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People who demonstrate impact think big. Thinking small is a self-fulfilling prophecy.
• Think differently and look around corners for new and innovative ways to serve
customers.
• Accomplish amazing amounts of important work so others can rely on them.
• Focus on long-term great results rather than a short-term flash that ends up with
long-term mediocrity.
• Thirst for excellence inspires others and have a strong sense of urgency about solving
problems.
• Care intensely about the team's and business' success and seek to help colleagues.
• Celebrate everyone’s wins and encourage experimentation
• Leaders create and communicate a bold direction that inspires results.
• Leaders operate at all levels, stay connected to the details, audit frequently, and are
skeptical when metrics and anecdote differ. No task is beneath them.

12. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Curious Innovation
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People who demonstrate curious innovation are never done learning and always
seek to improve themselves, their workplace, and the products we produce.
• Are curious about new possibilities and quick to experiment, avoiding analysis-
paralysis.
• Re-conceptualize issues and prevailing assumptions to discover practical
solutions and better approaches to hard problems.
• Keep the company nimble by minimizing complexity and finding opportunities
to simplify.
• Seek to understand our strategy, market, customers, and suppliers.
• Learn rapidly and eagerly.
• Leaders expect and require innovation and invention from their teams. They
reward failures. Fast failures are celebrated.
• Leaders establish constraints for in-the-box innovation.

13. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Customer Obsession
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People who demonstrate customer obsession start with the customer and work
backwards. They are obsessed with satisfying and delighting both internal and
external customers.
• Make it easy for customers to do business with us and consistently look for
way to reduce friction.
• Work vigorously to earn and keep customer trust.
• Pay attention to competitors, but obsess over customers.
• Are continuously anxious to hear from the customer directly.
• Quickly and effectively diagnose, going above and beyond to solve customer
problems.
• Show flexibility in working with customers to meet their needs.
• Find ways to measure and track customer satisfaction.

14. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Resource Wise
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People who are Resource Wise accomplish more with less. Constraints breed
resourcefulness, self-sufficiency, and invention resulting in creative solutions.
• Realize that growing headcount, budget size, or fixed expenses can hurt the
business more than help it.
• Recognize drowning in resources is more dangerous than starving for them.
• Understand being thrifty leads to more flexibility to make investments when
really required.
• Practice the 80-20 pareto principle and focus their efforts on the most
impactful options. They work smarter, not harder.
• Realize that they steward resources from the Lord, not owning them, and that
under-utilized resources is not God's design

15. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Hire and Develop
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Team members seek to develop personally and professionally, sharing their learnings and experiences to encourage
others.
• Treat team members with grace and understanding while being radically candid and transparent.
• Share information, advice, and suggestions to help others to be more successful, providing effective coaching.
• Own and manage their development plan and objectives.
Leaders raise the company performance bar with every hire and promotion. They have the ability to delegate
responsibility and to coach others to develop their capabilities.
• Recognize exceptional talent and develop their employees through training and experiences, giving them
assignments that will develop their abilities.
• Develop leaders and take seriously their role in coaching others including defining development plans.
• Seize the moment when real talent walks in the door.
• Provide helpful, behaviorally specific feedback to others.
• Regularly meet with employees to review their development progress.
• Express confidence in others’ ability to be successful.
• Intently care and advocate for their team members personally and professionally.

16. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Fun, Food, & Fellowship
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People with this value seek to build strong relationships
with fellow workers through an atmosphere of fun,
food, and fellowship.
• Care for one another – personally and professionally
• Excited to spend time together building relationships

17. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Four Aspects of our Culture
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• Values are what we Value
• Freedom & Responsibility
• Context, not Control
• Highly Aligned, Loosely Coupled

18. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
The Rare Responsible Person
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• Self motivating
• Self aware
• Self disciplined
• Self improving
• Acts like a leader
• Doesn’t wait to be told what to do
• Picks up the trash lying on the floor

19. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
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Responsible People
Thrive on Freedom
and are Worthy of Freedom

20. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
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Our model is:
• To increase employee freedom as we grow, rather
than limit it,
• To continue to attract and nourish innovative people,
• So we have better chance of sustained success

21. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Absolute Freedom?
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Freedom is not absolute
Like “free speech” there are some exceptions to
“freedom at work”

22. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Two Types of Necessary Rules
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1. Prevent irrevocable disaster
• Destruction of reputation
2. Moral, ethical, legal, or safety issues
• Dishonesty, harassment are intolerable
• Product safety and personnel safety is critical to our
business

23. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
“Good” versus “Bad” Processes
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“Good” processes help talented people get more done
– Letting others know when you are updating documentation
– Spend within budget so don’t have to coordinate every spending
decision across departments
– Regularly scheduled strategy and context meetings
“Bad” processes try to prevent recoverable mistakes
– Get pre-approvals for spending $500
– 3 people to sign off on banner ad creative
– Permission needed to hang a poster on a wall
– Multi-level approval process for projects
– Get 10 people to interview each candidate

24. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Rule Creep
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As businesses grow:
• “Bad” processes tend to creep in
• Preventing errors sounds good
• We try to get rid of rules when we can
• We encourage the right kind of failures

25. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Two Types of Failures
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1. Trying and Experimenting
• Experiment didn’t work
• Took a risk that didn’t pay off
• Learn fast and fail forward
2. Avoiding Action
• Something didn’t happen that should have or
• Something shouldn’t have happened that should have
• Because no action was taken

26. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Rapid Recovery is a Better Model
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• Fix problems quickly
• Our competitive advantage comes from moving fast
and being innovative
• Preventing error can sometimes be cheaper than
fixing it
• Not so much in creative environments

27. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Four Aspects of our Culture
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• Values are what we Value
• Freedom & Responsibility
• Context, not Control
• Highly Aligned, Loosely Coupled

28. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Importance of Context
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If you want to build a ship,
don't drum up the people
to gather wood, divide the
work, and give orders.
Instead, teach them to yearn
for the vast and endless sea.
-Antoine De Saint-Exupery,
Author of The Little Prince

29. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
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The best managers figure out how to get great
outcomes by setting the appropriate context, rather
than by trying to control their people

30. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Context (embrace) vs. Control (avoid)
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Context
• Strategy
• Metrics
• Assumptions
• Objectives
• Clearly-defined roles
• Knowledge of the stakes
• Transparency around decision-
making
Control
• Top-down decision-making
• Management approval
• Committees
• Planning and process valued
more than results
Provide insight and understanding to enable sound decisions

31. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Good Context
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• Linked to company / departmental goals
• Prioritization (importance/time-sensitive)
• Critical (needs to happen now), or…
• Nice to have (when you can get to it)
• Level of precision & refinement
• No errors (regulatory standards, legal, etc.), or…
• Pretty good / can correct errors, or…
• Rough (experimental)
• Key metrics / definition of success

32. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Why Manage Through Context?
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High-performance people will do better work if they
understand the context

33. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Exceptions to “Context, not Control”
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• Control can be important in an emergency
• Need to take immediate and decisive action
• Control can be important when someone is still learning
• Takes time to pick up the needed content
• Control can be important if you have a person in the
wrong role for them
• We do our best to make this temporary

34. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Four Aspects of our Culture
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• Values are what we Value
• Freedom & Responsibility
• Context, not Control
• Highly Aligned, Loosely Coupled

35. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Three Models of Corporate Teamwork
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1. Tightly Coupled Monolith
2. Independent Silos
3. Highly Aligned, Loosely Coupled

36. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Tightly Coupled Monolith
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• Senior management reviews nearly all tactics
• e.g., CEO reviews all job offers or advertising
• Lots of cross-departmental buy-in meetings
• Keeping other internal groups happy has equal precedence
with pleasing customers
• Mavericks get exhausted trying to innovate
• Highly coordinated through centralization, but very slow,
and slowness increases with size

37. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Independent Silos
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• Each group executes on their objectives with little
coordination
• Everyone does their own thing
• Work that requires coordination suffers
• Alienation and suspicion between departments
• Only works well when areas are truly independent
• e.g., aircraft engines and blenders

38. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Highly Aligned, Loosely Coupled
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• Highly Aligned
– Strategy and goals are clear, specific, broadly understood
– Team interactions focused on strategy and goals, rather than tactics
– Requires large investment in management time to be transparent and articulate and
perceptive
• Loosely Coupled
– Minimal cross-functional meetings except to get aligned on goals and strategy
– Trust between groups on tactics without previewing/approving each one – so groups
can move fast
– Leaders reaching out proactively for ad-hoc coordination and perspective as
appropriate
– Occasional post-mortems on tactics necessary to increase alignment

39. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
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Highly Aligned, Loosely Coupled teamwork
effectiveness depends on
high performance people
and good context
Goal is to grow
Fast and Flexibly

40. YOUR TRUSTED PARTNER FOR PRODUCTIVE SAFETY
Grace Culture
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• Values are what we Value
• Freedom & Responsibility
• Context, not Control
• Highly Aligned, Loosely Coupled