State of Drupal keynote, DrupalCon Austin

STATE OF
DRUPAL
DRIES BUYTAERT // @Dries on Twitter // #Driesnote

The “Photographic Apparatus”
“the photographic apparatus” 1839

it was so simple!
Fig. 1 Fig. 2 Fig. 3 Fig. 4
Fig. 5 Fig. 6 Fig. 7 Fig. 8
Fig. 9 Fig. 12

“the kodak” 1885
it got simpler

1850 1920 1950 1970 1990 2000 2010
but that was just the beginning

35mm spawned a whole ecosystem

Load Shoot Unload Develop Enlarge Print Store Share
35mm
if we map the user’s journey...

Load Shoot Unload Store Share
35mm instamatic 1985
each advance removes steps…
Develop

Load Shoot Store Share
polaroid 1970
reduces effort…

Shoot Store Share
and simplifies the process
canon digital 2000

Shoot Store 
share
iphone 2005

it’s all about the experience

optics
eyeglasses
telescope1600
physics
mechanics
lenses }
innovation enables
experience

innovation enables
experience 
optics
eyeglasses
telescope1600
physics
mechanics
lenses }

camera
one print1800
silver nitrate
metallurgy
chemistry
}
innovation enables
experience 
optics
eyeglasses
telescope1600
physics
mechanics
lenses }

innovation enables
experience 
camera
one print1800
silver nitrate
metallurgy
chemistry
}
optics
eyeglasses
telescope1600
physics
mechanics
lenses }

film
many prints1900
printing
textiles
plastics
}
innovation enables
experience 
camera
one print1800
silver nitrate
metallurgy
chemistry
}
optics
eyeglasses
telescope1600
physics
mechanics
lenses }

innovation enables
experience 
film
many prints1900
printing
textiles
plastics
}
camera
one print1800
silver nitrate
metallurgy
chemistry
}
optics
eyeglasses
telescope1600
physics
mechanics
lenses }

electronics
LCD screen
sensor1990 digital}
innovation enables
experience 
film
many prints1900
printing
textiles
plastics
}
camera
one print1800
silver nitrate
metallurgy
chemistry
}
optics
eyeglasses
telescope1600
physics
mechanics
lenses }

let’s apply this to  
the web
static web1990
browser
html
http
}

static web1990
browser
html
http
}

php
dynamic web1995mysql
apache
}Linux
static web1990
browser
html
http
}

The site builders journey in the dynamic web

content
profile
template
deploy
plan
design
paywall
auth system
error
handler
xml/json/
rss
file system
email
handler
css/jsdb schema queriesrelate data
geo
integration
seo
rest
auth
backup
system
web
service
The site builders journey in the dynamic web
cachingrest
endpoint

static web1
browser
html
http
}
php
dynamic web1 mysql
apache
}Linux

static web1
browser
html
http
}
php
dynamic web1 mysql
apache
}Linux
assembled web
modules
2005 }themes
web services

content
profile
template
deploy
plan
design
paywall
auth system
error
handler
xml/json/
rss
file system
email
handler
css/jsdb schema querysrelate data
geo
integration
seo
rest
auth
backup
system
web
service
cachingrest
endpoint

The assembled web made the
journey many times simpler
content deploycore modules configuretheme

static web1
browser
html
http
}
php
dynamic web1 mysql
apache
}Linux
assembled web
modules
2005 }themes
apis
web services
what Is Next?

static web1
browser
html
http
}
php
dynamic web1 mysql
apache
}Linux
assembled web
modules
2005 }themes
apis
web services
what Is Next?
?2015}

Thenext10yearswillbringa 
newwaveof
innovation

!
Augmented reality
Machine learning
Wearable tech
Near-ﬁeld communication
Crypto currencies
Drones
Geolocation
Personalization
Social login

!
Augmented reality
Machine learning 
Wearable tech
Crypto currencies
Drones
Geolocation
Personalization
Social login

!
Augmented reality
Machine learning
Wearable tech
Near-field
communication
Crypto currencies
Drones
Geolocation
Personalization
Social login

Uber
!
Augmented reality
Machine learning
Wearable tech
Crypto currencies
Drones
GeoloCation
personalization  
social login

All these
technologies will
come together

WE Are at the beginning of the
fourth wave
assembled web
modules
2005 }themes
apis
web services
static web1
browser
html
http
}
php
dynamic web1 mysql
apache
}Linux

WE Are at the beginning of the
fourth wave
assembled web
modules
2005 }themes
apis
web services
experience  
web2015}
static web1
browser
html
http
}
php
dynamic web1 mysql
apache
}Linux

what is the  
Experience web?
1 commerce 2 search

Imagine  
what it could  
look like.

STEP
1
catalog
STEP
2
website
STEP
3
ﬁnd
STEP
4
add to cart
STEP
5
account
STEP
6
payment info
STEP
7
address
STEP
8
review
STEP
10
wait
STEP
9
ship

STEP
1
catalog
STEP
2
website
STEP
3
ﬁnd
STEP
8
review
STEP
10
wait
STEP
9
ship
Identity provider

STEP
8
review
STEP
10
wait
STEP
9
ship
STEP
1
catalog
STEP
2
website
STEP
3
ﬁnd

STEP
8
review
drone delivery
STEP
1
catalog
STEP
2
website
STEP
3
ﬁnd

STEP
9
ship
STEP
1
catalog
STEP
2
website
STEP
8
review
STEP
3
ﬁnd

STEP
9
ship
GOOGLE glass + rfid

From “1-click purchase” to “1-blink purchase”

what is the  
experience web?
1 commerce 2 search

Search is becoming an experience
today

Will it be the whole experience?FUTURE

“disintermediation”!
(a big word for cutting  
out the middleman)

The web is disintermediating 
brick and mortar

Google is disintermediating 
the web

Chromechromecast
Maps
Drive
Glass NexusNexus
car
wallet
Gmail
Google+
Google now youtube
nest
experience

Chromechromecast
Maps
Drive
Glass NexusNexus
car
wallet
Gmail
Google+
Google now youtube
nest
it’s not just google

let’s talk about  
how this affects
drupal

We won’t be  
able to stop it

We won’t be  
able to stop it
It’s easier for users
CBA

We won’t be  
able to stop it
It drives business
$
It’s easier for users
CBA

google is the  
big box of the web

on the other hand
Brands don’t want to share customers1

on the other hand
Brands want to own the experience2

My recent Amazon purchases

Brands want to own the experience2

wanted to CREATE a branded DIGITAL EXPERIENCE

whole foods stats
382 Stores  
in 7 countries
$12.9 billion  
in sales (FY2013)
84,000+ 
team members
100 best 
Companies to Work For
FORTUNE 500
Jason J. Buechel  
chief information officer

drupal 8 is
lighting the way
forward

core configure write deploythememodules
with drupal 8, we MADE THE
ASSEMBLED web even more powerful

}

drupal 8 embraced  
standardization
}

node blocks
drupal 7
imperfect data model
title FIELDbody date

node blocks
drupal 7
not all of
these are
entities
}

node blocks
drupal 7
not all of
these are
fields
}
not all of
these are
entities
}

node blocks
view
drupal 8  
an even better data model
title body email entity
reference

node blocks
view
drupal 8  
reference
more
things are
fields
}

node blocks
view
drupal 8  
more
things are
entities
}
reference
more
things are
fields
}

node blocks
view
drupal 8  
more
things are
entities
}
reference
more
things are
fields
}
views is  
in core
}

datelink phone email entity
reference
added even more fields

datelink phone email entity
reference
semantic from the ground up
added even more fields

restful from the ground up
date
link phone
email
entity
reference
entity

viewdate
link phone
email
entity
reference
entity

}
rest api
view
rest api
date
link phone
email
entity
reference
entity

modernized front end
}

views + rest = multichannel
XML
json
htmlrss
html
json
XML
}

}

Eﬀortless
authoring
Responsive  
to the core
}

}
config
db
Dev
code
Stage
config
db
code
Prod
config
db
code
Configuration management

}
config
db
Dev
code
Stage
config
db
code
Prod
config
db
code
Configuration management
config config config

how does  
this all  
add up?

Schema.org entity
typeof:
Name:
Date:
Location:
Image:
you can create semantic content

Schema.org entity
typeof:
Name:
Date:
Location:
Image:
Event
The Art Pop Ball
July 12, 2014
Boston Massachusetts
Lady Gaga
you can create semantic content

Schema.org entity
typeof:
Name:
Date:
Location:
Image:
that Is structured …
Event
The Art Pop Ball
July 12, 2014
Lady Gaga

that Is structured …
Entity
Field
Field
Field
Field
Event
The Art Pop Ball
July 12, 2014
Lady Gaga

LADY GAGA
The Art Pop Ball
branded …
Boston Massachusetts July 12, 2014

re-usable …
The Art Pop Ball
July 12, 2014
CONCERT DATES
July 28, 2014
July 12, 2014
Los Angeles
San Francsico
Austin, TexasJuly 18, 2014
The Art Pop Ball
The Art Pop Ball
The Art Pop Ball

contextual …
July 12, 2014
The Art Pop Ball
LADY
GAGA
0104 de mayo
El Balón Artpop
Santaigo, Chile
LADY
GAGA

discoverable …
July 12, 2014
The Art Pop Ball
LADY
GAGA

and multichannel
LADY
GAGA Boston Massachusetts July 12, 2014
July 12, 2014
LADY GAGA
The Art Pop Ball
The Art Pop Ball

no other system  
does this SO EFFORTLESSLY

drupal 8  
allows us to…
EMBRACE THE  
Big PLAYERS
1

semantic markup is what makes
all this happen

presentationcontent & curation

EMBRACE THE  
Big PLAYERS
1
drupal 8  
allows us to

FOCUS ON
EXPERIENCES
2
drupal 8  
allows us to

we can do this through more
integrations

game
changer
drupal 8 WILL BE a

2,064
954
the number of core 
contributors has
doubledsince Drupal 7
(so far)

patches  
committed  
per day
up
overd7
55%

when 
can i use  
drupal 8?

beta: Start porting modules
• APIs stable
• Still some time for feedback
• Not ready for production
betaalpha  
releases
x
we are here!

rc1: Start building sites
RC1betaalpha  
releases
• When there are zero critical bugs

32
64
96
128
160
2012 2013 2014
only 99critical bugs
left to resolve
Peak, sept. 2013 149
99today

32
64
96
128
160
2012 2013 2014
OUR EFFICIENCY BY 3x …
for a 2014 launch  
we need TO INCREASE
…today

party!
alpha  
releases
Release:
beta RC1

8.1.xalpha  
releases beta RC1
}
that Is not all, there Is  
semantic versioning

8.1.xalpha  
releases beta RC1
migrate?
}
continuous
innovation
semantic versioning

8.1.x 8.2.xalpha  
releases beta RC1
}
semantic versioning

8.1.x 8.2.xalpha  
releases beta RC1
media?
}
semantic versioning

semantic versioning
8.1.x 8.2.x 8.3.xalpha  
releases beta RC1
}

semantic versioning
8.1.x 8.2.x 8.3.xalpha  
releases beta RC1
layout?
}

Thank
you!
Q+A
Contact: http://buytaert.net/contact | Twitter: @Dries #DriesNote | Blog: http://buytaert.net

State of Drupal keynote, DrupalCon Austin

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to State of Drupal keynote, DrupalCon Austin

Similar to State of Drupal keynote, DrupalCon Austin (20)

More from Dries Buytaert

More from Dries Buytaert (9)

Recently uploaded

Recently uploaded (20)

State of Drupal keynote, DrupalCon Austin