Amplify user engagement with Game Mechanics - Vidhatanand

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Drupal Camp Delhi

VIDHATANAND
Founder, Vocabmonk.com
A Gamified and Personalized vocabulary
building tool powered with Artificial
Intelligence.

Twitter : @vidhatanand
Email : vidhatanand@vocabmonk.com

GAMIFICATION
Amplifying user engagement with
Game Mechanics

Gamification is the use of game
thinking and game mechanics to
engage users in solving problems.

Users of www.myboringsite.com

We will make them active, regular,
and frequent contributors.

Motivation with Gamification

History

It has existed since long, in a wide variety of activities to drive actions.
• Teaming sales group to outperform other teams.
• Incentives for extra sales.
• Monthly sales target reminders.
Many more you can think of.

Psychology
How game mechanics/dynamics are able to drive actions?
Human behavior is a result of the precise temporal convergence of three factors
Motivation: the person wants desperately to perform the behavior.
Ability: the person can easily carry out the behavior.
Trigger: the person is triggered to do the behavior
(i.e. he is cued, reminded, asked, called to action, etc.)

Myboringsite.com : Gamified
New myboringsite.com : Gamified

Enough talks, Real figures: Vocabmonk.com

16 Minutes/Per User

28 Minutes/Per User

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1. VIDHATANAND Founder, Vocabmonk.com A Gamified and Personalized vocabulary building tool powered with Artificial Intelligence. Twitter : @vidhatanand Email : vidhatanand@vocabmonk.com

2. GAMIFICATION Amplifying user engagement with Game Mechanics Gamification is the use of game thinking and game mechanics to engage users in solving problems.

3. Users of www.myboringsite.com

4. Why are the users silent or do they just seem silent? • • • • • • • • They don’t comment. They don’t submit articles/posts. They don’t return frequently. They don’t refer the website to friends. They don’t complete their profile. They don’t connect facebook/twitter accounts They don’t use the share link at all. They don’t ……….

5. We will make them active, regular, and frequent contributors. Motivation with Gamification

6. History It has existed since long, in a wide variety of activities to drive actions. • Teaming sales group to outperform other teams. • Incentives for extra sales. • Monthly sales target reminders. Many more you can think of.

7. Psychology How game mechanics/dynamics are able to drive actions? Human behavior is a result of the precise temporal convergence of three factors Motivation: the person wants desperately to perform the behavior. Ability: the person can easily carry out the behavior. Trigger: the person is triggered to do the behavior (i.e. he is cued, reminded, asked, called to action, etc.)

8. Myboringsite.com : Gamified New myboringsite.com : Gamified

9. Enough talks, Real figures: Vocabmonk.com 16 Minutes/Per User 28 Minutes/Per User

10. Lets get to drupal : Modules 1. 2. 3. 4. 5. 6. 7. Userpoints Badges Achievments Rules Views Profile Complete Percentage Badgeville Integration