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Cut Costs, Boost Performance Help Managers Free Your Organization's Good Ideas IABC 2010 World Conference   June 8, 2010
Dulye & Co. Overview 12-year reputation as leading change-management consultancy ,[object Object]
3 Quills/3 years Specializing in Spectator-Free Workplace™ solutions: ,[object Object]
Employee engagement
2-Way workplace communications
Effectiveness measurement2010 2009 2008
Client-Tested Techniques
Also Tested with New and Future Hires
This Session Will Give You… ,[object Object]
   Practical tools and tested techniques to build a strategy and execute a program that helps managers communicate more effectively
   Practices for holding managers accountable
  Opportunities to give feedbackPortable tools to build a successful Manager-as-Communicator Program.
Resources at Your Fingertips Special IABC Conference Toolkit at: dulye.com/IABC
Why Help Managers? Your company’s performance!
A Strategy Galvanizes. But It Needs to Be Executed. Operational Requirements Organizational Requirements
Execution Depends on People Poor Average/Good Great Performance comes from an informed and involved  workforce. Managers inspire or deflate. Employee population Employee productivity (organizational performance) The biggest influencer on performance is a manager.
Inflate: Managers Who Communicate, Motivate Survey of 212,000  US government employees Spectator managers negatively impact morale and productivity.
Deflate: Managers Who Don’t Communicate “When messages got tough, many leaders became invisible”
Step 1 to Moving Forward: You Must Believe That… ,[object Object]
Don’t fear (your internal customer’s) self-sufficiency and competency. It’s a career enhancer, not ender, for YOU.
1+1=3. You get a huge staff!
Partnerships matter.,[object Object]
Elements of a Spectator-Free™ Strategy
Advance Feedback “I’d like to know what you think is the biggest challenge facing managers today?”
Grounding  Rods - Clear view -Specs and standards
Advance Feedback “We don’t have any standard process. We just assume that managers will do want we wish.”
A Game Plan with a Clear View Whatis effective communication? Whyis it valuable? Whodoes it? When/Where is it done? Howis it done?
What is Effective Communications? 2-Way Dialogue 1-Way Delivery O U T G O I N G OUTGOING Message INCOMING Feedback
Who Owns it? It takes a team! This really is ultimate engagement.
How Does it Happen? Provide a road map with defined roles, responsibilities, standards …build a system.
Manager as Communicator: Responsibilities ,[object Object]
Provide context for change / decisions
Facilitate open dialogue within and between work groups
Listen to / learn from the voices and views of the workforce
Respond to / act on direct feedback
Model the message: words + actions Put specificity into position descriptions that give managers a REAL communication job.
Establish Standards on What to Do  Set minimum standards with measurable performance requirements for every level
And How To Do It: Staff Meeting Example Minimize variation, maximize consistency & effectiveness.
Connectors Channels Messages Feedback Follow-up
People-Driven Processes Over Products Channel Research: Most preferred source for information (about xdepartment/company)  Dulye& Co. Research (>5,000 employees of client firms)  Performance Rating Poor Average High
Elevate Manager-Driven Channels SECONDARY (Dept. Driven) ,[object Object]
Web
 Portals
Executive Memo
 Video
 Podcast
 PosterFully leverage the importance and value of manager-led channels.
Remix High Touch and High Tech Ease electronic overload! Less send, more speak and see.
Nail the Message: Content Planning Tool Avoid rambling, data dumps. Plan,  	   package, prioritize information. Use this practice at exec. staff meetings. (Start when you return from Toronto!) What 3 things do you want people to remember? Understand?
Create a Connection: Context Building Tool  Information  to Communicate What business goal does this support? Why is this important to the company? Why is this important to our team/ dept.? Why is this important to our customers? Localize and personalize by explaining why.  Connect people to the business, watch employee knowledge and engagement grow.
Soak Up Feedback Make time, take time—to listen, learn and share information.
Got Feedback?   Dulye & Co. Research: Rate the effectiveness of…
Adjust Feedback Systems How to audit: ,[object Object]
Evaluate balance
Adjust for greater feedbackForm an employee action team to support this audit.
Activate Questions and Questioning Open-Ended Questions: ,[object Object]
Invite unfiltered feedback that stimulate discussion
“What was the highlight of your IABC conference experience?Closed-Ended Questions ,[object Object]
Can help wrap up discussion or quickly calibrate
“After last night’s Quill Dinner, I’m inspired to try fire dancing, aren’t you?,[object Object]

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Linda Dulye IABC 2010 Global Conference Presentation

  • 1. Cut Costs, Boost Performance Help Managers Free Your Organization's Good Ideas IABC 2010 World Conference June 8, 2010
  • 2.
  • 3.
  • 8. Also Tested with New and Future Hires
  • 9.
  • 10. Practical tools and tested techniques to build a strategy and execute a program that helps managers communicate more effectively
  • 11. Practices for holding managers accountable
  • 12. Opportunities to give feedbackPortable tools to build a successful Manager-as-Communicator Program.
  • 13. Resources at Your Fingertips Special IABC Conference Toolkit at: dulye.com/IABC
  • 14. Why Help Managers? Your company’s performance!
  • 15. A Strategy Galvanizes. But It Needs to Be Executed. Operational Requirements Organizational Requirements
  • 16. Execution Depends on People Poor Average/Good Great Performance comes from an informed and involved workforce. Managers inspire or deflate. Employee population Employee productivity (organizational performance) The biggest influencer on performance is a manager.
  • 17. Inflate: Managers Who Communicate, Motivate Survey of 212,000 US government employees Spectator managers negatively impact morale and productivity.
  • 18. Deflate: Managers Who Don’t Communicate “When messages got tough, many leaders became invisible”
  • 19.
  • 20. Don’t fear (your internal customer’s) self-sufficiency and competency. It’s a career enhancer, not ender, for YOU.
  • 21. 1+1=3. You get a huge staff!
  • 22.
  • 23. Elements of a Spectator-Free™ Strategy
  • 24. Advance Feedback “I’d like to know what you think is the biggest challenge facing managers today?”
  • 25. Grounding Rods - Clear view -Specs and standards
  • 26. Advance Feedback “We don’t have any standard process. We just assume that managers will do want we wish.”
  • 27. A Game Plan with a Clear View Whatis effective communication? Whyis it valuable? Whodoes it? When/Where is it done? Howis it done?
  • 28. What is Effective Communications? 2-Way Dialogue 1-Way Delivery O U T G O I N G OUTGOING Message INCOMING Feedback
  • 29. Who Owns it? It takes a team! This really is ultimate engagement.
  • 30. How Does it Happen? Provide a road map with defined roles, responsibilities, standards …build a system.
  • 31.
  • 32. Provide context for change / decisions
  • 33. Facilitate open dialogue within and between work groups
  • 34. Listen to / learn from the voices and views of the workforce
  • 35. Respond to / act on direct feedback
  • 36. Model the message: words + actions Put specificity into position descriptions that give managers a REAL communication job.
  • 37. Establish Standards on What to Do Set minimum standards with measurable performance requirements for every level
  • 38. And How To Do It: Staff Meeting Example Minimize variation, maximize consistency & effectiveness.
  • 39. Connectors Channels Messages Feedback Follow-up
  • 40. People-Driven Processes Over Products Channel Research: Most preferred source for information (about xdepartment/company) Dulye& Co. Research (>5,000 employees of client firms) Performance Rating Poor Average High
  • 41.
  • 42. Web
  • 47. PosterFully leverage the importance and value of manager-led channels.
  • 48. Remix High Touch and High Tech Ease electronic overload! Less send, more speak and see.
  • 49. Nail the Message: Content Planning Tool Avoid rambling, data dumps. Plan, package, prioritize information. Use this practice at exec. staff meetings. (Start when you return from Toronto!) What 3 things do you want people to remember? Understand?
  • 50. Create a Connection: Context Building Tool Information to Communicate What business goal does this support? Why is this important to the company? Why is this important to our team/ dept.? Why is this important to our customers? Localize and personalize by explaining why. Connect people to the business, watch employee knowledge and engagement grow.
  • 51. Soak Up Feedback Make time, take time—to listen, learn and share information.
  • 52. Got Feedback? Dulye & Co. Research: Rate the effectiveness of…
  • 53.
  • 55. Adjust for greater feedbackForm an employee action team to support this audit.
  • 56.
  • 57. Invite unfiltered feedback that stimulate discussion
  • 58.
  • 59. Can help wrap up discussion or quickly calibrate
  • 60.
  • 61.
  • 63. Ideas
  • 64. Negative feedback / discussing mistakes
  • 65. Requests for helpActions (do) vs. Words (say) Is there a conflicting message? Only 1 in 10 employees strongly agree that leaders show consistency between words and actions. —2010 Maritz Research poll
  • 66. Adopt Project Management Techniques Work responsiveness! Inject note taking, time management and action planning into communication practices
  • 67. Add Recognition to Response Practices Low-tech, low-cost communication practices are powerful recognition tools— and help open 2-way channels! 4/12/10 issue Make it real. Cite a specific action that made a difference.
  • 69. Ready to Communicate? Dulye & Co. Manager-as-Communicator Research of Fortune 500 executives, managers, supervisors.
  • 70. 5 Things to Do to Help Managers Succeed Strike up partnerships (HR, Corp Comm., Quality/CI, Marketing, Action Teams) Identify development needs Source solutions (in house / import) Introduce and integrate tools / training Evaluate effectiveness and use results Influence the content and delivery of management development and performance measurement programs.
  • 71. Learning & Measuring: Practices that Work Continuous Learning: Manager Coaching and Development Continuous Improvement: Calibration and Checks Best Practice: Integrate development and measurement in existing forums, channels and practices.
  • 73. Coaching: “Boyle” 3V Training Impression Impact VISUALAppearance50% (Facial expressions, Eye contact, Body language, Clothing) VOCAL Voice and tone40% (Inflection, Pace, Tone, Audibility) VERBAL Message10% (Words/message) IABC research Seeing influences believing!
  • 74.
  • 75. Communicate change / tough news
  • 77. How to discuss mistakes and losses
  • 78. How to make small talk
  • 81. Give and receive constructive feedback
  • 82. Lead an effective Town HallDon’t presume title = communication competency.
  • 83. Discussion Starters Coaching: Just-in-Time Learning Provide message guides Tie to periodic business performance debriefs “Communication guides help our management team speak with a level of confidence about difficult topics.” —VP, Lockheed Martin Dulye & Co. Client Highly effective for communicating change, initiatives, strategy.
  • 84. Coaching: All-Access Walkarounds Test Cell 17 2 7 4 10 6 8 12 1 11 3 9 5 13 14 15 16 Ramp up presence, not presentations Mobilize leaders beyond their functional areas Tool: Facility map with department coordinates Don’t leave them standing! Help managers know where to go and what to do when they arrive.
  • 86. Calibration: Pulse Quad Check Use the Quad Check Tool to get 360-feedback on specific communication practices.
  • 87.
  • 88. What ‘s 1 thing that got you excited today?
  • 89. What takes too much time to do?
  • 93. What is too complicated?
  • 94. What is just plain stupid?
  • 95. What can we do better?These questions unlock ideas and inspire innovation.Mobilize managers with 1 per week—ask and share feedback.
  • 96.
  • 98. 1-2 demographicAlign questions with manager-as-communicator responsibilities Non-intrusive, just-in-time assessment gets high returns—and eliminates data droughts. Supplements baseline surveys.
  • 99. Calibration Tips Go beyond functional departments.Address the performance managers and employees. Go beyond evaluating activities. Design metrics and questions that assess the impact of communication and engagement processes, practices, tools on workforce performance. Leverage demographic comparisons. Use simple visuals to track trends. Measure from an operational perspective, not functional perspective.
  • 100. Make Data Debriefs Simple, Direct Data reports are powerful communication and improvement tools. Make them clear, visual, and instantly portable for coaching managers.
  • 101.
  • 102. Help leaders see reality—as it is. Not as they would like it to be. Or, think it is.
  • 104. hold people accountable
  • 106.
  • 107. Summary: Manager Conversion Kit Coach not control. Manager self-sufficiency and competency are a good thing.
  • 108. Resources at Your Fingertips Special IABC Conference Toolkit at: dulye.com/IABC
  • 109. Resources at Your Figertips White paper with tips and techniques for going viral in organizations where email and instant messaging, are used more than social media behind the firewall
  • 110. Resources At Your Fingertips Spectator-Free Workplace ™ Coaching resources: training, podcasts, e-mail newsletter, iPhone app. Go to Dulye.com/blog to subscribe
  • 111. Thank You Linda Dulye Dulye & Co. ldulye@dulye.com845-987-7744

Editor's Notes

  1. LINDAThanks Roger Let me briefly acquaint you with Dulye & Co. and our focus. We are a team of seasoned professionals who are organizational change experts—all with extensive background in Fortune 500 and large organizations. key differentiator of the firm is that our strategic consultants have worked for several different companies in a program or functional leadership role before coming aboard Dulye & Co. They’ve been in our customers’ shoes.We harness our collective expertise to design and implement Spectator Free Workplace solutions—these are practices that engage an entire workforce, not just select groups, in achieving business goals. We design our Spectator-Free Workplace solutions to address 4 key areas:-training and development program for leaders at all levels-2-way, workforce communications programs -Employee engagement practices-Non-intrusive, measurement tools and practices that deliver a steady stream of data to guide strategies, decisions and action plans.Aspects of these Core 4 elements are featured in today’s webinar—including practices that earned 3 Quill Awards from the International Association of Business Communicators: a 2008 gold quill for our work with Rolls Royce, a 2009 silver quill for our work with ThermoFisher Scientific, and a 2010 Gold Quill, also for our work with ThermoFisher Scientific.
  2. LINDAAs I mentioned, Rolls Royce and ThermoFisher Scientific are among the diverse client group that Dulye & Co. has partnered with over the past 12 years. You can see by the logos on this chart, we work with large organizations across a spectrum of industries including high tech, manufacturing, retail, aerospace, aviation, health care, insurance, government and other industries. Our programs have been developed and implemented at the corporate level and for specific divisions and locations. All are designed with a common dynamic: metrics and measurement to track effectiveness and results. We strongly believe in the power of data.
  3. Armed with assessment data, you can now redesign channels and practices, moving from 1-way cascades to 2-way cycles that generate messages and feedback. Dulye & Co.’s 4R model can help with the redesign. Each of the 4s in the model corresponds with a dynamic of communications that is essential for interactivity and effectiveness.Each dynamic should be part of your redesigned channel or practice.The first 2 Rs—Relay and Relate—focus on the outgoing messaging of a 2-way communications practice.RELAY deals with the channel chosen for communicating. Town Halls. Staff Meetings. Emails. Podcasts. They need to be interactive forums.-RELATE deals with outgoing messaging—and how it is simplified, customized and packaged to foster straight talk The second pair of Rs—Receive and Respond—address factors to elicit feedback—or incoming feedback and messages, that in turn create a cycle of information exchange—better known as a conversation.RECEIVE– focuses on tactics to encourage and receive feedback through direct connectionsRESPOND– deals with the follow-up response to feedback in real-time fashion.Let me show you a 4R application.