Creating Brand Advocates via Employee Engagement

•Download as PPTX, PDF•

3 likes•767 views

While some companies harness the power of their employees to create brand advocates, most do not. This presentation focuses on how companies can tap their internal network of employees to create brand advocates. We will provide best practices to mobilize and activate your employees.

All Content Company Confidential ©2013 Dynamic Signal

Fans
Advocates
Passionate Voices
Influencers
All Content Company Confidential ©2013 Dynamic Signal

Over 100 Tools…

All Content Company Confidential ©2013 Dynamic Signal

Quality

All Content Company Confidential ©2013 Dynamic Signal

Participation

All Content Company Confidential ©2013 Dynamic Signal

Incentives & Prizes

All Content Company Confidential ©2013 Dynamic Signal

Legal Disclosures

All Content Company Confidential ©2013 Dynamic Signal

Just Add Water….
All Content Company Confidential ©2013 Dynamic Signal

Why Engage
Employees?
Knowledge Base Gamification

Enjoy Sharing Job Satisfaction

Recognition Low Risk

Team Building Participation
All Content Company Confidential ©2013 Dynamic Signal

The Good News…
Over 50% of employees
want to share news/info
about their company

73% say they would
share more/often
-----
Top issues listed
What to share? (#1)
When?
Is it okay?
Recognition (#2)
All Content Company Confidential ©2013 Dynamic Signal

Execs/Leadership…
• Send out messages
• Random distribution
• No scheduling
• Content controls
• Measurement?
• 3rd Party crutch

Large amounts of
untapped earned
media wasted…

All Content Company Confidential ©2013 Dynamic Signal

Tap into earned media power of…

Employees

Investors/
Advisors

Partners /
Franchises
All Content Company Confidential ©2013 Dynamic Signal

Best Practices for Employee Engagement
1. Align with corporate social media policy
2. 100% opt-in optional program
3. No surreptitious monitoring - transparent
4. Recognize participation
5. Team leaderboards & gaming
6. “Always On” & “Mobile First”
7. Be authentic
8. Give employees space
9. Share employee posts/accounts
10.Encourage employee content

All Content Company Confidential ©2013 Dynamic Signal

How Does VoiceStorm Work?

Outbound Messaging Claim Account

Register Social Accounts
All Content Company Confidential ©2013 Dynamic Signal

Always On Relevant Content
• PR & News
• Product Info
• Deals & Coupons
• Promotions
• Events
• Recruiting & HR

All Content Company Confidential ©2013 Dynamic Signal

Management Dashboard

Employee CRM & Management Content Curation & Publishing
All Content Company Confidential ©2013 Dynamic Signal

Viewers also liked

Brand Amplification Programs drive engagement, awareness and revenue for brands and affect purchasing behavior of customers. Large scale influencer relationships can boost ROI and provide cost savings as well. This presentation explains the implementation of this type of program, walking readers through step-by-step instructions on how to create, customize, execute and measure the program. The presentation includes case studies of large and small brands that have harnessed the power and voice of fans and advocates in social media, as well as an interactive workshop portion encouraging readers to create a brand advocacy program for a hypothetical Indie film studio.

How to Get Fans to Spread Your Message

Dynamic Signal

BMW, now celebrating its 100th year, leads the way in everything it does, whether it’s industrial design, customer service or marketing. Andrew Cutler, Executive and Internal Communications Manager at BMW North America, wanted to ensure that BMW communications also lead the way in the new socially-enabled world. Mr. Cutler also wanted to help drive awareness and increase authentic engagement on social media. He knew that better informing and empowering his employees as brand advocates could solve both problems. Dynamic Signal's VP of Marketing, Dave Hawley, talks with Andrew Cutler about: - How BMW NA transforms internal communications into an engagement and awareness tool - How to draft in behind employees already on social media - How to keep remote and hourly workers informed and engaged

How Employees at BMW NA Drive Awareness & Engagement

Dynamic Signal

In this exclusive presentation Air Canada shares their approach to Employee Advocacy, including goals, strategies and results of their program. Air Canada is Canada's largest full-service airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. transborder market and in the international market to and from Canada. Michelle Young, Manager of Global Sales Communication & Partnerships at Air Canada, needed their sales force to drive more leads and pipeline for their B2B business. Young knew she needed a social selling solution. The solution had to include the ability for salespeople to share relevant industry content via social channels, build their personal digital brand and position themselves as helpful resources for their prospects. Topics discussed include: • How Air Canada grows sales to other businesses and partners through social media • How Air Canada gets measurable, effective social selling content to employees • How Air Canada measures content effectiveness at the employee level

Learn How Air Canada Uses Employee Advocacy To Build A More Effective Sales Team

Dynamic Signal

Dynamic Signal 2015 Year in Review Infographic

Dynamic Signal

The Future of Marketing: Advocacy - A Case Study Approach to Understanding What Works. We’ve all heard the stats - Advocacy & Word of Mouth are more authentic and effective than traditional paid media. The challenge is scaling Advocacy so that you can reach as many people as mass media marketing does. In 2013, we finally saw the emergence of influencer and advocacy marketing as a scalable marketing channel. Brands can now harness the untapped power of their employees, customers & fans to promote their brands. Research from Forrester and Edelman’s trust barometer has shown that customers will trust peers or a company’s employees for advice on their next purchases far more than advertisements or direct marketing. By empowering employees & customer to be advocates and influencers who promote your brand, you can grow awareness, reach & revenue. Join us to learn the strategies behind developing a successful employee & customer advocacy programs and hear real world examples of how advocacy can play a vital role in your marketing plan.

SXSW 2014 - The Future of Marketing: Advocacy

Dynamic Signal

Certificat et brevets 2014-2015 à l'Université de Paix

Université de Paix Asbl

Conférences et ateliers 2014-2015 à l'Université de Paix

Université de Paix Asbl

[HUBDAY] Sociable & Regus - Et si vos employés racontaient votre marque ?

HUB INSTITUTE

Sociable Lawyer NYC Survey Results

Rocket Lawyer

On se fout de nous

rcmuziek1

Social Media Marketing: To Be Or Not To Be

Chloe Lim

Hitachi Data Systems (HDS) uses data to power the digital enterprise for better business outcomes. One of Thomson Reuters “Top 100 Global Innovators”, the company is reshaping how businesses work. In recent years they have transformed their company digitally, with a focus on their people and social innovation. An early adopter and pioneer within the social selling and employee advocacy categories, HDS has established their employees as thought leaders, and better informed their partners, and the public. By activating their workforce the company and their employees have become more informed, efficient, and highly visible as subject matter experts in their industry. In this webinar Sharon Crost, Global Social Business Manager, and Samantha Campbell, Global Social Media Specialist, discuss: - The challenges and pain points HDS has overcome in order to digitally transform their business - How social selling has helped the HDS sales teams maintain better relationships in the field with customers and prospects - How HDS has tapped into employees, partners, and influencers to drive awareness for the brand

How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...

Dynamic Signal

A la recherche du bonheur

Alexis Monville

How Employee Advocates Drive Real ROI

Dynamic Signal

Pitney Bowes, an American institution for nearly 100 years, serves more than 1.5 million clients with solutions in the areas of customer information management, location intelligence, and global ecommerce. The launch of their ambassador program in 2015 changed the DNA of the company, bringing them into the digital age. Now, in the second year of the program they are seeing great success and driving real business results. We explore what they have learned along the way and how they now maintain the ambassador program as a critical part of the marketing strategy for the brand. Marifer Rodriguez and Dennen McCloskey from Pitney Bowes’ social media team joined us to discuss: • How Pitney Bowes broke down the barriers between their employees and social media • How Pitney Bowes has engaged their workforce to increase brand awareness and drive sales and revenue • How Pitney Bowes has expanded their employee advocacy program on a global scale

How Pitney Bowes Has Transformed Brand Perception Through Employee Advocacy

Dynamic Signal

Viewers also liked (15)

How to Get Fans to Spread Your Message

How Employees at BMW NA Drive Awareness & Engagement

Learn How Air Canada Uses Employee Advocacy To Build A More Effective Sales Team

Dynamic Signal 2015 Year in Review Infographic

SXSW 2014 - The Future of Marketing: Advocacy

Certificat et brevets 2014-2015 à l'Université de Paix

Conférences et ateliers 2014-2015 à l'Université de Paix

[HUBDAY] Sociable & Regus - Et si vos employés racontaient votre marque ?

Sociable Lawyer NYC Survey Results

On se fout de nous

Social Media Marketing: To Be Or Not To Be

How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...

A la recherche du bonheur

How Employee Advocates Drive Real ROI

How Pitney Bowes Has Transformed Brand Perception Through Employee Advocacy

Similar to Creating Brand Advocates via Employee Engagement

Employee engagement sxsw presentation voice storm

Jim Larrison

Selling In A Social World

Anneke Seley

Intranet Governance: How to Run an Intranet

michaelmarchionda

Media is no longer a passive experience! Did you know 78% marketers invest in content marketing for brand awareness 69% use it for customer retention and loyalty 63% are certain it gets them more leads 1 out of 3 buyers trust marketing messages 65% of online revenue is generated from Websites in the top three positions 93% of global consumers use search engines to find Websites 50% !! Content marketing is creating and sharing relevant and valuable content to create interest, engage, and acquire a clearly defined and understood customer audience - with the objective of driving profitable customer action.

Seducing your customer principles of conversion content marketing

Regalix

What is GageIn?

GageIn

Once a nice-to-have or a future wish, Intranet 2.0 tools such as blogs, wikis and other vehicles have become mainstream, and are present in nearly 50% of organizations (regardless of size) in the Western World. * Date: July 21, 2009 * Location: Free Webinar 12 pm EDT Unfortunately, executives and users alike are not very satisfied with the tools, and what they're doing. However, their are secret indredients to success. This presentation reviews the findings of the Intranet 2.0 Global Survey and offer attendees a chance to learn why 2.0 has become an imperative, and what to consider / plan when implementing these social media tools.

Intranet 2.0 Becomes Mandatory July 21, 2009

Prescient Digital Media

LinkedIn Marketing Solutions 2013

Blake Boznanski

The Top Digital Marketing Trends for 2013, Jamie Brighton, Product Marketing ...

TFM&A

Steve will not only share his considerable experience and insight on the state of multi-channel lead generation and nurturing in B2B but will provide case-study-led content from brands such as Motorola and Steljes (B2B award winner 2011) that will leave you with lots of practical ideas on what to do (and not do) with your campaigns. Benefits How to harness data to give true value to your programme Top tips for integrating social media into your multi-channel programme, and see results A blueprint to building your own programme straight away Evidence from brands such as Motorola on how to deliver a programme that delivers leads and sales for both your team and the channel

How to get value from your multi-channel lead gen programme - Cyance

B2B Marketing

Researcher Evan Neufeld will present the findings of Digiday's inaugural report, which examines how Fortune 500 brands and their CMOS are navigating the increasingly complicated digital marketplace. He will identify key emerging trends, as well as best and worst practices, and make recommendations for agencies and publishers who want to know where brands will be putting their money in 2013 and beyond. Presenter: Evan Neufeld, principal analyst and co-founder, Storyline Development @mobilewallah

Digiday Presents the Brand Investment Report

Digiday

B2B Marketing Summit Lead Nurturing

cyancemarketing

Social Media: An Advanced Guide

Sue Gresham

Attribution 101

InnoTech

4A’s Transformation 2013 - March 11 - Adobe - Ann Lewnes

American Association of Advertising Agencies

For companies of all sizes, it is no brainer that having presence in social media space is critical to your business success. But many of those companies do not have ability to articulate why social presence is important and how this is impacting their businesses. Through Sho's presentation, he will demonstrate current trend in social media and challenges social media marketers face. He will also present what technologies are available today to address such issues and how technology can enable companies to justify their investment in social media activities. Speaker Profile: Shotaro (Sho) Uehara is a Senior Evangelist and Product Manager at Adobe Systems in Japan & APAC region. In his role, he has responsibility to define and own the product strategy as well as product roadmap in the JAPAC market. Prior to joining Adobe, he held product management & alliance partner positions in Enterprise marketing group at Dell. Uehara holds a MBA from McGill University and a Master’s degree in Information Technology from Waseda University. He is a graduate from California State University, Long Beach where he received a bachelor’s degree in Business Administration, emphasis in business application programing.

PCC#105 PT2. SOCIAL IMPACT: How do you know your company's investment in soci...

Gary Wang

Social Storytelling: Creating and Curating Content Strategies That Work

Critical Mass

Adrian Gregory

Hilary Ip

Power the Connected Enterprise with Cloud Integration and Master Data Managem...

Darren Cunningham

LinkedIn Product Spotlight: Marketing Solutions

Good Technology Customer Pitch Deck

Kirk Donnan

Similar to Creating Brand Advocates via Employee Engagement (20)

Employee engagement sxsw presentation voice storm

Selling In A Social World

Intranet Governance: How to Run an Intranet

Seducing your customer principles of conversion content marketing

What is GageIn?

Intranet 2.0 Becomes Mandatory July 21, 2009

LinkedIn Marketing Solutions 2013

The Top Digital Marketing Trends for 2013, Jamie Brighton, Product Marketing ...

How to get value from your multi-channel lead gen programme - Cyance

Digiday Presents the Brand Investment Report

B2B Marketing Summit Lead Nurturing

Social Media: An Advanced Guide

Attribution 101

4A’s Transformation 2013 - March 11 - Adobe - Ann Lewnes

PCC#105 PT2. SOCIAL IMPACT: How do you know your company's investment in soci...

Social Storytelling: Creating and Curating Content Strategies That Work

Adrian Gregory

Power the Connected Enterprise with Cloud Integration and Master Data Managem...

LinkedIn Product Spotlight: Marketing Solutions

Good Technology Customer Pitch Deck

More from Dynamic Signal

When it comes to workforce communication, Australia-based Penske faces some big challenges. Employees are dispersed across two countries and work in multiple divisions across various worksites. In this on-demand webinar learn how Penske uses Dynamic Signal to keep employees aware of all the great things happening throughout the company while also highlighting a work-hard, have-fun culture. Kim Ruddock, General Manager Marketing, and Pamela Talevska, Marketing Manager Communications, will discuss: How the platform brings employees together Content that engages the workforce Best practices for outstanding adoption This can’t-miss webinar explains how an innovative Down Under company stays on top of the competition through better communication.

Transforming Workforce Communication at Penske

Dynamic Signal

An estimated 80 percent of the world’s 2.7 billion workers don’t sit at desks. Then why does just 1 percent of the $300 billion spent annually on business software benefit these on-the-go employees? That’s the big question asked by Kevin Spain, General Partner at Emergence Capital, in a provocative new report, The Rise of the Deskless Workforce. Spain joins Robyn Hannah, Dynamic Signal’s Senior Director of Global Communication, to discuss his research that is generating a buzz throughout Silicon Valley. They explore: • The growing appetite for new technology among industries that employ the vast majority of global workers • The changes that have made it possible to improve productivity for these employees with tech tools • How IT decision-makers are looking for solutions to help deskless workers do their jobs better It is a great opportunity to learn more about the next big trend in workforce productivity.

The Rise of the Deskless Workforce

Dynamic Signal

As much as social media can help a company, there are limits to its reach. More and more organizations have recognized this problem, which is why they’re starting Employee Advocacy programs to extend their social media strategies. In fact, an Employee Advocacy program can help you increase social reach by 24x. We’ve launched and scaled hundreds of Employee Advocacy programs for companies of all sizes, across all industries. Every successful program seems to follow the same ve steps. We wanted to share them with you so you can be successful as well

5 Steps to Launching Employee Advocacy at Your Company

Dynamic Signal

“Digital” continues to disrupt and create new opportunities for businesses and brands across multiple areas of their organizations. From real-time response to hyper-connected customers and employees, companies often struggle to fulfill the increasing demand for fast, personalized responses to their requests and concerns. Highly trusted employees can be an organization’s greatest asset during this transformative time. But today’s employees have very different expectations and needs as well. Join David Armano, Global Strategy Director of Edelman, and Cydney Roach, U.S. Practice Lead for Edelman’s Employee Engagement Practice, for an exclusive webinar with Dynamic Signal. The panel will discuss: - What got us here and how an organization’s digital transformation journey impacts its future - How to engage employees using new technology and techniques - How trust factors into brand reputation and employee advocacy

How To Activate Employee Engagement Through Digital Transformation

Dynamic Signal

It’s no secret that technology has changed the way we communicate in our everyday lives. Now, that evolution is directly shaping workforce communication. While marketing teams have been benefiting from the advances of new technology for years, communications technology has been stuck at intranets and email. But not any longer. In this virtual fireside chat, Michael Brito, Head of US Digital, LEWIS Global Communications, will be joining Robyn Hannah, Senior Director, Global Communications at Dynamic Signal, to discuss the future of workforce communication and how CommsTech is finally catching up. Michael is a digital strategist, author, TEDx speaker, adjunct professor with over 15 years experience helping organizations solve marketing and communications challenges. If companies want to keep their employees engaged, understanding how workforce communication and productivity go hand-in-hand is critical. Organizations must set up scalable infrastructure so that employees are informed and empowered to be more productive and amplify the brand message. However, this becomes more difficult as more and more companies are moving to a remote and distributed workforce. Coordinating among multiple roles, languages, and locations is increasingly important.

The Future Of Workforce Communications

Dynamic Signal

Founded in 1999, Salesforce pioneered the revolutionary idea of replacing traditional desktop CRM software with CRM in the cloud, making it accessible anytime from anywhere. Today, Salesforce’s innovative cloud platform is the world’s #1 CRM solution. With thousands of employees around the globe, Salesforce needed to find ways to connect with and empower their workforce to broadcast important company news. Salesforce employees were already active on social media; they just needed the right content, and a safe and easy way to share it. With what started as an event promotion strategy for Dreamforce - Salesforce’s annual conference - has now expanded to a company wide ambassador program with more than 7,000 members, accounting for nearly 700M impressions and over 750K shares. International offices are also creating unique, localized content that is relevant to their regions, further connecting micro-communities of Salesforce’s workforce. Tiffany Hsu, Manager of Social Media Marketing at Salesforce discusses topics such as: • What you need to know to launch and scale an employee advocacy program • What content resonates most with employees • How to ensure relevancy for global teams • How to expand your employee advocacy program across multiple marketing channels

How Salesforce Mobilized Thousands of Global Employee Advocates

Dynamic Signal

The technology industry is fast-paced and constantly changing. To succeed in this competitive landscape, companies need to make sure their employees are up-to-date with the latest information. Softchoice, a leading North American provider of IT solutions and managed services, found a way to keep their 1,600 employees engaged and informed with the latest industry news and company updates — using the Dynamic Signal platform as their primary communications hub. By launching an employee advocacy platform, Softchoice employees are able to use social media to generate leads, recruit talent, and grow their professional brand. Their world-class internal communications strategy connects every employee across the organization and aligns them with the company's purpose, values and mission and goals. Joel Marans, Senior Manager, Brand & Communications, from Softchoice discusses topics such as: • How to make a business case for an employee advocacy and communications program • How to design the right strategy for your business and select the best technology partner • How to launch your program, and begin tracking results on day one • How to activate every employee to build pipeline, attract new business, and recruit new talent

Cracking the Enterprise Social Media Nut

Dynamic Signal

Since 2012, Deloitte has engaged thousands of employees to advocate for the brand on social media and build their personal brands. By training, coaching and gathering feedback from their ambassadors, they have grown and matured every aspect of the program over the past four years. It has evolved into a critical component of their marketing strategy, driving awareness for the brand and producing results that have impacted the bottom line. Turner Roach, Social Media Marketing Manager, and Aida Ahmed, Marketing and Communications Lead, from Deloitte Services, LP discuss the evolution of Deloitte’s leading employee advocacy program. • How to promote the program internally to re-activate employee participation • How to educate employees on personal brand building so they understand the value of it • How they have altered their content strategy to ensure ongoing growth and success

3 Brilliant Ways Deloitte Took Employee Advocacy to the Next Level

Dynamic Signal

Vodafone is a multinational telecommunications company, headquartered in the UK, with thousands of employees and millions of customers across the globe. As they sought to activate advocates around the business, they began looking for ways to empower their employees to share company content on social media. After conducting an internal survey, they discovered that the majority of employees wanted to share more about the company on social media, but were uncertain about what content they could share and what was acceptable to broadcast on social media. The External Communications team at Vodafone UK needed a solution that would allow them to provide employees with a single destination where they could access and share company news and content. In 18 months, their program has expanded to almost 2,000 employees, who have shared over 50,000 pieces of content, driving over 30,000,000 impressions for the company. Kimberley Harcombe and Emma Cook from Vodafone explore topics such as: • What you need to know to launch an employee advocacy program • How to identify, activate and mentor employee advocates • What it takes to sustain program engagement to ensure long-term growth • How to measure success and evolve your program over time

How Vodafone Activates & Inspires Their Employees as Advocates

Dynamic Signal

With over 110,000 employees in 180 countries, Ericsson is a leader in the networking and telecommunications industries. Much of the brand’s success is due to their legacy of hiring and retaining top talent around the world. Their communications and HR teams wanted to find an easy but impactful way to help their employees build their own personal brands on social media to highlight their industry expertise and leadership. Across Ericsson, there were already a few different types of employee advocacy and social media programs in place. They knew they needed to aggregate the many different programs into one place where employees could more easily access company news, announcements, and job listings from a singular destination. This would keep their employees more informed and engaged, a top priority for the company. Sonia Boije and Lisa Smith-Strother from Ericsson explore topics such as: • How to launch and scale an employee advocacy program • How to aggregate multiple channels & create a single employee advocacy destination • How to educate and train a diverse workforce on social media and thought leadership • How to sustain engagement as well as recognize and reward employee advocates

Employee Advocacy Success at Scale

Dynamic Signal

LEWIS Global Communications is a global marketing and communications agency that specializes in helping businesses overcome the four top challenges brands face today: awareness, demand, adoption and advocacy. With over 600 employees across 27 global offices, they pride themselves on having a highly connected team of brand storytellers who can speak to the strategic goals of the company, showcase its values and live its mission. The brand took storytelling to the next level when they launched Employee Activate, to assist clients with developing employee advocacy programs that motivate employees to share the brand’s story. Employee Activate also gave LEWIS a way to strengthen their own team’s storytelling abilities and highlight their own, internal voices. "From a content perspective it's critical to train your employees to be storytellers and build a content plan for them that is more human, yet aligned to the larger brand narrative," says Michael Brito, Head of US Digital Marketing at LEWIS. • How to establish employee advocacy policies and workflows • How to manage employee-driven content • How to integrate stories across paid, earned and owned media • How to define key performance indicators and measure success Michael Brito is the Head of US Digital Marketing for LEWIS Global Communications. He is a published author, TEDx speaker, and an Adjunct Professor at San Jose State University. His latest book, “Participation Marketing: Unleashing Employees to Participate and be Brand Storytellers” is set to release in 2017.

How To Power A Team Of Storytellers, with Michael Brito

Dynamic Signal

Founded in 1976, software company SAS is made up of a wide array of global employees of all ages. In a recent survey nearly half of them responded in overwhelming fashion, asking for more training on social media. Their hope: to better utilize social networks for business purposes, using an authentic voice. In response, SAS launched “The 140,” its unique take on employee advocacy. The training-heavy, platform-light program coaches a cross-section of employees (not just from Sales and Marketing) on everything from personal brand building to how to deal with internet trolls. Topics are sourced from participants and actively adjust the focus off SAS, to the SAS employee. Alli Soule, Social Media Employee Engagement & Education Specialist, and Brandy Mann, Social Media Web & Blog Specialist, from SAS discuss: • How to establish goals for your program and ensure company leadership is supportive • How to onboard and train employees to ensure grassroots adoption of the program • How to align employee advocacy with existing resources and initiatives • How to evaluate success and determine ROI SAS, a leader in business analytics software and services, helps organizations across all industries realize the full potential of their greatest asset: data. Used at more than 50,000 sites in over 100 countries, SAS allows you to transform data about customers, performance, and financials into solid and coherent decisions.

How SAS Makes Social Media Practical for Employees

Dynamic Signal

Humana wanted to get the attention of their consumers and promote their brand goal in a more effective way. They strive for people to be healthier and to live a lifestyle focused on well-being. By empowering Humana employees to share stories, they have built more trust with consumers and opened up conversations on these topics. They were able to do so while working within a regulated industry and meeting all federal requirements. By focusing on content which is centered on health and well-being and industry-related stories, they have empowered employees to establish themselves as influencers and thought leaders within the healthcare industry. Join Jason Spencer, Social Media Community Manager at Humana, alongside Robyn Hannah from to discuss: • How to build trust with consumers and create conversations with them • How to work within FTC regulations to ensure compliance • How to mitigate any risks employees may encounter while using social media • The impressive results Humana has produced in the year since launching their program

How Humana Mobilized Employees to Promote a Healthier Lifestyle

Dynamic Signal

Deloitte provides industry-leading audit, consulting, tax, and advisory services to many of the world’s most admired brands, including 80 percent of the Fortune 500. Their employees work across more than 20 industry sectors with one purpose: to deliver measurable, lasting results. As a member firm of Deloitte Touche Tohmatsu Limited, a network of member firms, Deloitte serves its clients in the markets that are most important to them (to learn more about Deloitte, visit http://www.deloitte.com/us/about). With a history that dates back over 150 years it comes as no surprise that the company has a rich culture built on the passion of its employees for the work they do. To harness the passion of their employees, they formalized an ambassador program in 2013 and have since grown it to over 6,000 US-based employees, driving awareness, reach, and engagement for the brand. Turner Roach, Social Media Marketing Manager at Deloitte discusses: - How Deloitte took their employee advocacy program from a grassroots initiative to a formalized ambassador program. - How Deloitte has engaged their workforce to increase brand awareness, drive web traffic, and strengthen their relationships with their employees. - How Deloitte has expanded their employee advocacy program across the organization, doubling in size every 12 months.

How Deloitte Activated Thousands of Employees As Ambassadors

Dynamic Signal

12 Stats that Prove Internal Communications Must Evolve

Dynamic Signal

Hacking the Content Distribution Model

Dynamic Signal

High-performing organizations make employee communications a priority. They know an engaged workforce makes for a more successful organization, but is it time to rethink what employee communications can be in the digital era? Many organizations have found that traditional methods of employee communications, such as email and intranet, are now proving ineffective. Their employees feel disconnected from the company’s story and don’t have the ability to be brand advocates. What if your employees could see all the latest company information in one place, on mobile, with a click-to-share social capability? Not only would your employees be informed, but they would help share your company’s brand through peer-to-peer social. This is what the new employee communications looks like in the digital age. Key Learnings: - Why traditional forms of employee communications are proving ineffective today - Real-world examples of how innovative companies are changing their employee comms strategies - How to ensure that your employees stay informed on company news - How to incorporate social and mobile into your employee communications strategy

Rethink Employee Communications: Adapting to the Digital Age

Dynamic Signal

For many organizations the question is no longer why implement an employee advocacy program but how do you implement an employee advocacy program. For this reason we have partnered with Orca Social to map out what a successful implementation program looks like. They have learnt the dos and do not's by both implementing projects and profiling what other leading companies have done. Of course all companies have their differences in their goals but the structure set out here within has been proven to work across multiple organizations so why ‘reinvent the wheel’ ?

Orca Social Employee Advocacy Overview

Dynamic Signal

Top 5 Employee Advocacy Use Cases

Dynamic Signal

More from Dynamic Signal (19)

Transforming Workforce Communication at Penske

The Rise of the Deskless Workforce

5 Steps to Launching Employee Advocacy at Your Company

How To Activate Employee Engagement Through Digital Transformation

The Future Of Workforce Communications

How Salesforce Mobilized Thousands of Global Employee Advocates

Cracking the Enterprise Social Media Nut

3 Brilliant Ways Deloitte Took Employee Advocacy to the Next Level

How Vodafone Activates & Inspires Their Employees as Advocates

Employee Advocacy Success at Scale

How To Power A Team Of Storytellers, with Michael Brito

How SAS Makes Social Media Practical for Employees

How Humana Mobilized Employees to Promote a Healthier Lifestyle

How Deloitte Activated Thousands of Employees As Ambassadors

12 Stats that Prove Internal Communications Must Evolve

Hacking the Content Distribution Model

Rethink Employee Communications: Adapting to the Digital Age

Orca Social Employee Advocacy Overview

Top 5 Employee Advocacy Use Cases

Creating Brand Advocates via Employee Engagement

2. About Dynamic Signal Dynamic Signal is a social software company that helps brands connect with and manage their relationships with influencers, customers and employees to turn them into social marketers on behalf of the brand • Founded in 2010 • 50 people based in San Francisco, NY, LA • $24m funding: Venrock, Time Warner, Trinity, Cox All Content Company Confidential ©2013 Dynamic Signal

12. The Good News… Over 50% of employees want to share news/info about their company 73% say they would share more/often ----- Top issues listed What to share? (#1) When? Is it okay? Recognition (#2) All Content Company Confidential ©2013 Dynamic Signal

13. Execs/Leadership… • Send out messages • Random distribution • No scheduling • Content controls • Measurement? • 3rd Party crutch Large amounts of untapped earned media wasted… All Content Company Confidential ©2013 Dynamic Signal

15. Best Practices for Employee Engagement 1. Align with corporate social media policy 2. 100% opt-in optional program 3. No surreptitious monitoring - transparent 4. Recognize participation 5. Team leaderboards & gaming 6. “Always On” & “Mobile First” 7. Be authentic 8. Give employees space 9. Share employee posts/accounts 10.Encourage employee content All Content Company Confidential ©2013 Dynamic Signal

Creating Brand Advocates via Employee Engagement

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (15)

Similar to Creating Brand Advocates via Employee Engagement

Similar to Creating Brand Advocates via Employee Engagement (20)

More from Dynamic Signal

More from Dynamic Signal (19)

Creating Brand Advocates via Employee Engagement